eHarmony launched in the United States in 2000 and is now the number one trusted relationship services provider in the US. eHarmony started using Radian6 to listen to conversations around the brand, and around key words like “bad date” or “first date”. They also took to Facebook and Twitter to connect with members, share success stories - including engagement and wedding videos, and answer questions from those looking for dating advice. By using social media to help educate and create awareness around the benefits of online dating, eHarmony has built a strong and loyal community, read on for all the details.

1. Case Study / eHarmony
eHarmony uses social media to help take the
mystery out of online dating
The Challenge key words like “bad date” or “first date”. They
also took to Facebook and Twitter to connect
eHarmony launched in the United States in 2000 with members, share success stories - including
and is now the number one trusted relationship engagement and wedding videos, and answer
services provider in the US. Millions of people questions from those looking for dating advice.
have used eHarmony’s Compatibility Matching
System to find compatible long term relationships “We wanted to ensure our team felt comfortable
and today, an average of 542 eHarmony members using social media to connect with our community
marry every day in the US, as a result of being so we set up guidelines for how to response and
matched on the site. proceed,” explains Grant Langston. “We try to use
humor and have some fun when we reach out to
Online dating has continued to increase in people through Twitter or Facebook, we think it
popularity and with the adoption of social media, makes a huge difference and helps make people
the social media team at eHarmony saw an even feel more comfortable.”
greater opportunity to connect with both current
and future members. The team at eHarmony saw
social media as a chance to dispel any myths The Results
and pre conceived notions about online dating,
and more importantly have some fun with their By using social media to help educate and create
social media presence. “For us it’s about being awareness around the benefits of online dating,
human, and sharing great content that will help eHarmony has built a strong and loyal community.
our members and our social media followers,” The social media team now has eight staff working
says Grant Langston, Director of Social Media to respond to social interactions and posts, helping
at eHarmony. “We believe that if there are them reach out to clients and respond to hundred
conversations happening around our brand, we of posts a week. They plan to start creating
need to be there and be a part of that dialogue.” Facebook apps that celebrate their members
success and they are looking to create some new
videos around some common dating mistakes.
The Approach The social team at eHarmony is making all the right
moves and their hard work is paying off for their
eHarmony started using Radian6 to listen to millions of happy members.
conversations around the brand, and around
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