How to Get Started in Social Media presented by Fran Stephenson Rackspace

1. Social Media: Getting Started Fran Stephenson Rackspace Hosting

2. The Stats are Amazing! Socialnomics Video Find it at: http://www.youtube.com/watch?v=HONGJLiK9g8

4. Flickr ~ Picasa ~ Snapfish

5. YouTube

6. Podcasting

7. Foursquare/Gowalla

8. LinkedIN ~ SlideShare

9. ITunes

10. Groupon

11. Digg ~ Delicious Where are you using Social Media?

12. Facebook is #2 most visited site on the Internet….after Google. 44% of social sharing on Web is driven by Facebook Twitter just reached its 100,000,000th user Who is using Social Media?

13. Why Should Your Organization Get Started In Social Media?

14. Why….. Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase a culture Engagement with new stakeholders Create relationships with existing stakeholders

16. Create awareness of new products/services

17. Updated information on an issue

18. Explain stuff

19. Engage a community

20. Share common interests

22. Some Examples

25. http://blamedrewscancer.com/#

27. What’s Next? Set objectives for your plan Establish listening posts/monitoring Become an educated advocate Look for resources in unusual places Build your profile Create sustainable targets Create two-way conversations Measure and Analyze

28. The Conversation Prism Observe Listen Participate Engage Give/Get Evaluate Lather, Rinse, Repeat Source: http://www.briansolis.com/2009/03/conversation-prism-v20/

30. Start with the goal, not the tool

31. Embrace niche communities

32. Empower people to speak for school or organization

33. Give to get.

34. ListenSome Tips

36. Share your opinion

37. Communicate regularly

38. Be brief

39. Link to resources and other experts

40. Respond to questions and comments

41. Find a balance bet. Seeding conversations and letting the community lead. Some Tips

42. More Resources Share great ideas with each other Check out my delicious page: http://delicious.com/franstep Search for “nonprofit” tags Start learning from other’s success

46. Questions?

47. Thank you!