How to use LinkedIn effectively for personal and professional use. LinkedIn profile optimization, LinkedIn company pages, LinkedIn groups and privacy/best practices for all of the above.
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Using LinkedIn for Your Business and Career
1. LinkedIn
Getting Hot Leads in Brutally Cold Weather
…for your business and career
Rachel Yeomans
Principal, Astek - @rachelyeomans
Mike Dwyer
Director of Business Development, Vitamin T – @Cruiter
Rebecca Shaffer
Creative Content Director, Ragan Communications - @rebeccajshaffer
3. BuildshowBetter
a off your awesomeness
Profile. and career credibility
• Building business
• Creating searchability
• Writing YOUR story
#ChiThinkDrink
4. Now Use aim. fire.
it.
ready.
• Status updates
• Networking
• Groups
• Research
• A sample strategy…
#ChiThinkDrink
7. “5 in 5”: Five steps in five minutes to engagement
step #4
step #1
•
•
You get an Google
alert about
“translation and
retail”
• You go to LinkedIn
and look up
“Translation
Services” in
“Advance” and find
Dan. You see who
you are connected
to and ask for an
introduction.
You received a piece of
content from the
marketing team: (link)
“Three Reasons Your
Doing Translation Wrong”
step #2
• You follow Dan on
on twitter and RT
something he
posts and thank
him when he
follows you… next
step DM, email,
call
step #3
•
step #5
You go to LinkedIn and post
the articleon personal
updates, relevant LinkedIn
groups, LinkedIn company
page, Twitter, Facebook etc.