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Social Media for Fashion Designers
- 1. Social Media for the!
Fashion Designer!
Rachel
Yeomans
VP
Marke3ng:
Astek
Publisher:
TheWorkingWardrobe
Podcast
Host:
Speaking
Of
Fashion
www.astekweb.com
©
Astek
Consul3ng
2013
- 2. Table
of
Contents
! Social
Media
Best
Prac3ces
Social
Media
Language
PlaMorms
! Rou3ne
! Tool
&
PlaMorm
Set-‐Up
! Publish
! Measure
www.astekweb.com
©
Astek
Consul3ng
2013
- 3. The
Social
Media
Process
! Start
Backwards
! Do
Your
Research
! Pick
Your
PlaMorms
! Declare
Your
Process
! Be
Accountable
www.astekweb.com
©
Astek
Consul3ng
2013
- 4. Before
We
Begin
Tradi3onal
Marke3ng
Public
Rela3ons
Editorial
Social
Media
www.astekweb.com
©
Astek
Consul3ng
2013
- 6. Start
Backwards
! What
are
your
goals?
! Not
just
your
business
goals
WRITE
THEM
DOWN
www.astekweb.com
©
Astek
Consul3ng
2013
- 7. Now
What
! Goals:
Pick
3
! Be
measurable
! Be
realis3c
! Be
flexible
MAKE
YOUR
NEW
LIST
AND
KEEP
www.astekweb.com
UPDATING
IT
©
Astek
Consul3ng
2013
- 12. Search
Engine
Op3miza3on
! Google
Ad
Words
and
Keyword
Tool
! Adwords
Editor
! SEM
Rush
www.astekweb.com
©
Astek
Consul3ng
2013
- 13. Search
Engine
Op3miza3on
! Pick
your
final
keywords
and
commit
to
them
MEDIUM
-‐
LOW
COMPETITION
AND
BE
SPECIFIC
www.astekweb.com
©
Astek
Consul3ng
2013
- 17. What
PlaMorms
Are
Growing?
Image
courtesy
of
ComScore
www.astekweb.com
©
Astek
Consul3ng
2013
- 19. ASK…
Are
YOUR
customers
engaging
on
those
plaMorms?
AND
Are
your
POTENTIAL
customers?
www.astekweb.com
©
Astek
Consul3ng
2013
- 21. Before
You
Get
PlaMorm-‐Happy
Where
is
your
social
content
going?
And
does
your
website
show
it?
www.astekweb.com
©
Astek
Consul3ng
2013
- 22. Your
Website
SHOULD
Be
Here
Your
Publica3on’s
Interview
Website
Photo
Photog’s
Shoot
Social
Website
Social
Media
Media
Audience
Online
News
News
Website
www.astekweb.com
©
Astek
Consul3ng
2013
- 27. Now
That’s
Sorted
Out…
! Blog
! Google+
! Twi^er
! Pinterest
www.astekweb.com
©
Astek
Consul3ng
2013
- 29. PlaMorm
Set-‐Up
! Blog
! Wordpress
! Squarespace
! Blogger
! Tumblr
! Posterous
www.astekweb.com
©
Astek
Consul3ng
2013
- 30. Wordpress:
Your
Developer
Needs
! A
URL
! Your
preferred
plaMorm
! List
of
plug-‐ins
! Access
to
your
website
design
template
! A
deadline
www.astekweb.com
©
Astek
Consul3ng
2013
- 31. Wordpress:
Plug-‐Ins
! ShareThis
! Akismet
! Google
Analy3cs
for
Wordpress
! Google
XML
Sitemaps
! Pla3num
SEO
Pack
! Yoast
! Wordpress.com
Popular
Posts
! Outbrain
or
LinkWithin
! Livefyre
! For
when
you
start
with
Twi8er
! WP
to
Twi^er
! Tweet
Old
Post
www.astekweb.com
©
Astek
Consul3ng
2013
- 32. Blog:
What
You
Need
! An
editor
! Writer(s)
! A
required
(and
realis3c)
editorial
calendar
! A
quick
tutorial
for
best
prac3ces
! Buy-‐in
! Your
keyword
list
www.astekweb.com
©
Astek
Consul3ng
2013
- 39. Editorial
Calendar
Sefngs
! Sefngs
Tab
General
Calendars
! General
Time
zone
Automa3cally
add
invita3ons
to
my
calendar
www.astekweb.com
©
Astek
Consul3ng
2013
- 40. Editorial
Calendar
Sefngs
! Calendars
Details
Share
This
Calendar
No3fica3ons
www.astekweb.com
©
Astek
Consul3ng
2013
- 42. Finding
What
to
Post
! Start
with
your
content
! RSS
feeds
! Google
Alerts
! Google
news
search
www.astekweb.com
©
Astek
Consul3ng
2013
- 45. The
Publishing
Kitchen
Sink
! Analy3cs
! Listening
Tools
Dashboards
! Radian6
! Google
Analy3cs
! Sysomos
! Omniture
! SM2
! Webtrends
! CustomScoop
! Argyle
Social
! SproutSocial
! SocialBro
Complete
List:
h^p://bit.ly/stmjRF
www.astekweb.com
©
Astek
Consul3ng
2013
- 46. Recommenda3ons
! Analy3cs
! Listening
Tools
Dashboards
! SproutSocial
! Google
Analy3cs
! SocialBro
www.astekweb.com
©
Astek
Consul3ng
2013
- 48. Social
Media
Policy:
Get
One
socialmediagovernance.com/policies
www.astekweb.com
©
Astek
Consul3ng
2013
- 49. Measure
Your
Results
and
Remember…
! Your
business
is
different
! Your
website
is
different
! Your
site
visitors
interact
and
transact
differently
! Choose
YOUR
goals
and
set
your
own
form
of
measurement
www.astekweb.com
©
Astek
Consul3ng
2013
- 50. Your
Analy3cs
! Google
Analy3cs
! Sprout
Social
www.astekweb.com
©
Astek
Consul3ng
2013
- 51. Are
You
Mee3ng
Your
Goals?
! Create
monthly
reports
and
compare
www.astekweb.com
©
Astek
Consul3ng
2013
- 52. You
Have
Data:
Now
What?
! What
Worked?
! What
Didn’t?
! Who’s
Doing
it
Be^er?
! Declare
Next
Steps
and
Updated
Goals
(if
applicable)
START
THAT
BACKWARDS
PROCESS
www.astekweb.com
ALL
OVER
AGAIN
©
Astek
Consul3ng
2013
- 54. The
Social
Media
Mantra
! Have
goals
and
expecta3ons
! It’s
about
the
goals,
not
the
plaMorms
! Be
authen3c
! Be
realis3c
and
accountable
! Be
prepared
to
change
your
course
! Be
human
www.astekweb.com
©
Astek
Consul3ng
2013
- 55. Thank
You!
www.astekweb.com
www.theworkingwardrobe.com
www.speakingoffashionpodcast.tumblr.com
Rachel@TheWorkingWardrobe.com
Twi^er.com/RachelYeomans
www.astekweb.com
©
Astek
Consul3ng
2013