Social Media & Blogger Outreach Success Story

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Take a look at this 2-year program and see the numbers that prove why it was a success! Check out the program, see what we did in the background and check out those numerical comparisons (with a few examples that just can't be measured but are just as important)!

Technologie Business

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Chicago Dancing Festival "
Social Media "
Success Story"
Rachel
Yeomans,
VP
Marke9ng

Astek

Twi?er.com/RachelYeomans

Twi?er.com/AstekWeb

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

The Client

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Meet the Bloggers

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Behind the Scenes

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Our Tools

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Online & On-Site

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

CDF Blogger Participants 2011-2012
58

4
2
1
14

112

1
8

57

26

205

0

50

100

150

200

250

Website
Visits
by
Blogger
(2011-‐2012)

2011

2012

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Foursquare Results 2011-2012
178

30

12

365

116

17

0

50

100

150

200

250

300

350

400

#
of
Followers
Total
Check-‐Ins
Total
Tips

Foursquare
Campaign
Comparison
(2011-‐2012)

2011

2012

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Social Media Results ‘11- ’12
27
59

259
227

961

44

788

475

251

1407

0

200

400

600

800

1000

1200

1400

1600

Blog
Posts
#CDF
Men9ons
CDF
Men9ons

Online

Vists
Per
Day

(1month
Before)

SM-‐>
Site
Traﬃc

(1month
Before)

Social
Media
Reach
(2011-‐2012)

2011

2012

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Show Me the Numbers

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Some Beneﬁts Can’t Be
Measured:

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Engagement

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Customer Service

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

Proof

www.astekweb.com
© 2013 Astek Consulting LLC
#SIPADC

THANK YOU!
Rachel
Yeomans,
VP
Marke9ng

Astek

www.astekweb.com

Rachel.yeomans@astekweb.com

Twi?er.com/RachelYeomans

Twi?er.com/AstekWeb

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Social Media & Blogger Outreach Success Story

11. www.astekweb.com © 2013 Astek Consulting LLC #SIPADC Foursquare Results 2011-2012 178 30 12 365 116 17 0 50 100 150 200 250 300 350 400 # of Followers Total Check-‐Ins Total Tips Foursquare Campaign Comparison (2011-‐2012) 2011 2012

12. www.astekweb.com © 2013 Astek Consulting LLC #SIPADC Social Media Results ‘11- ’12 27 59 259 227 961 44 788 475 251 1407 0 200 400 600 800 1000 1200 1400 1600 Blog Posts #CDF Men9ons CDF Men9ons Online Vists Per Day (1month Before) SM-‐> Site Traﬃc (1month Before) Social Media Reach (2011-‐2012) 2011 2012