2. Who’s in the room?
Please tell us your name and your professional title or
category.
å
At any point please add your story on iEtherPad about
how you became, or how you want to become a UX
practitioner:
http://bit.ly/becoming-a-ux-practitioner
2
3. What is UX and Designers
what is not? Analysts
r us Architects
Useence eC
E xperi Busin s
ase
Analy ess Developers
ecture
Commu
al sis
Visu Bu
Strategi
Design
on Archit
si
An Da nes Practitioners
al ta s
nication
In D
ys
er
is Researchers
te es
s
c s
U face
Informati
ra ig
I nter
ct n
Stakeholders
io
n
Business Con
Dev ten
Process
Analysis
elop t
men
t
Who does UX?
3
4. What is UX and Designers
what is not? Analysts
us Architects
I Busine define UX,
can’t s
r
Useence eC
E xperi ase
Analy ss Developers
Visugn I know it when
but
ecture
Commu
al Bu
sis
Strategi
Desi
on Archit
si
I
see it...
An Da nes Practitioners
al ta s
nication
In D
ys
ser
is Researchers
te es
c s
U face
Informati
ra ig
I nter
ct n
Stakeholders
io
n
Business Con
Dev ten
Process
Analysis
elop t
men
t
Who does UX?
4
5. A working definition of the UX process
To develop a useful and usable product, a UX practitioner:
å
Performs user and related research
Analyzes that research
Articulates the analysis as deliverables
from which developers can develop the
product
5
6. A working definition of the UX process
To develop a useful and usable product, a UX practitioner:
å
Performs user and related research Empathy
Analyzes that research Synthesis
Articulates the analysis as deliverables
from which developers can develop the Articulation
product
Image source: Wikipedia
6
7. What’s in a name?
Design vs. engineer
Both choose from a set of options to achieve a
å
desired result within constraints.
Neither fully describes UX.
Working hybrid term: Practitioner
7
8. Without shared language we’d need
We need a shared definition of UX to be able to:
Give clearer direction to prospective UX people
å
Give titles to degree programs
Define team composition
Write job descriptions
Post job openings
8
9. Some UX-related competencies
Product Definition Copywriting, editing
Requirements Documentation UI & Interaction Design
Comparative Analysis Visual design
User modeling Usability analysis & testing
å
Use cases Acceptance testing
User Research Data Analysis
SME & Stakeholder Research Data modeling and schemas
Process analysis: user-focused Information architecture
Process analysis: large-scale Client-side coding
Business case definition Strategy & ideation
Information design Marketing
Content writing
9
10. Let’s try a matrix with these UX-related competencies.
UX UI Design BA Bus. Process Bus. Data Writer MarCom
Product Definition ✔ ✔
Requirements Documentation ✔ ✔ ✔ ✔
Comparative Analysis ✔ ✔
User modeling ✔
Core UX
Use cases ✔ ✔ ✔
User Research ✔
SME & Stakeholder Research ✔ ✔ ✔
Process analysis: user-focused ✔
Process analysis: large-scale ✔ å ✔
Business case definition ✔
Information design ✔ ✔ ✔
Content writing ✔
Functional
Copywriting, editing ✔ ✔
UI & Interaction Design ✔ ✔
Visual design ✔ ✔
Usability analysis & testing ✔
Acceptance testing ✔ ✔
Data Analysis ✔ ✔ ✔ ✔
Technical
Data modeling and schemas ✔
Information architecture ✔ ✔
Client-side coding ✔
Strategy
Strategy & ideation ✔ ✔ ✔ ✔
Marketing ✔
Source: Allison Bloodworth and Rachel Hollowgrass
10
11. Are there other relevant competencies?
Do you have any to add to the list?
?
?
? å
11
12. How can I achieve these competencies?
Jakob Nielsen has been attributed* to say that a person
becomes a usability expert after about ten years of watching
usability tests and designing for a variety of environments.
Here are some other options:
å
Formal Education: Degree programs
Exposure via workshops or internships with world-class UX
practitioners
Experience: Years of progressively relevant experience
A combination of education, exposure and experience
* Roger Belveal on http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=20573490&gid=72842&trk=EML_anet_ac_pst_ttle
12
13. Other approaches
Getting Started in UX Design 11 UX Blogs
1. Cultivate a UX world view UX Magazine
2. Learn what UX designers do and Signal vs. Noise (37 signals)
how we do it UX Booth
3. Explore what others have said Adaptive Path
å
about how to get started UsabilityPost
4. Get on Twitter InspireUX
5. Attend Conferences 456 Berea Street
6. Go local Functioning Form
A List Apart
7. Get a mentor
Boxes and Arrows
—Fred Beecher at Evantage Consulting EverydayUX
And www.useit.com (Jakob Nielsen )
Source: http://userexperience.evantageconsulting.com/2009/11/ Source: http://webdesignledger.com/resources/
getting-started-user-experience-design/ 11-blogs-to-help-you-become-a-user-experience-expert
13
14. Tell your story
Add your story on iEtherPad about how you became, or
how you want to become a UX practitioner:
http://bit.ly/becoming-a-ux-practitioner
å
Thank you!
14
