DESCRIPTION: As a marketer, you have products and services to sell … and an opt-in e-list of customers and prospects to sell them to. Sending e-mail marketing messages to your e-list is one of the most effective ways of increasing online sales and revenues. In this program, you will discover how to write compelling e-mail marketing messages that increase clicks, conversions, orders, and profits – without causing your prospects to complain or unsubscribe. WHAT YOU WILL LEARN: • What works best in e-mail marketing today – long copy or short copy? • Lift your click-through rates (CTR) with “online freemiums” and “content sidebars.” • Find the right balance between content and sales pitch in your online marketing campaigns. • 3 types of subject lines that can increase click-through rates in your e-mail marketing campaigns. • How to write e-mail leads that compel recipients to read and click. • And more….

1. E-mail Marketing That Works Presented by Robert W. Bly www.bly.com/reports

2. The Agora Model Contextual Advertising Banner Ads Premium for other Offers Blogging Online Ads E-mails Pay per Click Free e-zine Social Media Co-Regs Search Engines Affiliate Deals Pop-unders Pop-ups Editorial Mentions E-mail Marketing Postcards

3. E-Mail Marketing Works! E-mail Marketing

11. Put the Link “Above the Fold” E-mail Marketing

12. Place “Call to Action” Above the Fold E-mail Marketing E-mail: One Link Placed Deep in Body Many Throughout Open Rate 55% 43% Click-Through Rate 2% 37%

13. Proactive Viral Marketing 81% of recipients will pass it on! E-mail Marketing

14. Who’s It From? E-mail Marketing

15. Make it Look Like Valuable Information E-mail Marketing

16. Make a Big Promise E-mail Marketing

18. E-mail Marketing Model Micro-site = long Landing page = briefer E-mail Marketing

19. Link to order page E-mail Marketing Link to order page News Benefit Promise Testimonial

20. When do you use a picture? E-mail Marketing

21. Tie in with current events E-mail Marketing

22. Catalog Buyers Respond to Multi-Product E-mails E-mail Marketing

25. Statistics 30 Orders = $2,910.00 Clicks: 623 CTR: 1.6% Conversion: 4.8% Subject: Is there a book inside you? Dear NAME: Do you want to write a nonfiction book and get it published? Then don’t write the book. At least not yet. Publishers don’t want to read an unsolicited book manuscript from an unknown author. If you send it, they’ll either mail it back unread . . . or toss your book in the trash. What you need to do is write a “book proposal.” A book proposal is a 10 to 20-page sales document describing the book you want to write. It covers such items as the audience for the book . . . the hook or “angle” (what makes your book different) . . . the size of the market . . . competing titles . . . and your qualifications to author such a book, among other things. Book proposals must follow a very specific format. And you won’t sell your book if you leave out critical elements. E-Mail Marketing Tactic #1: Give a free tip in the e-mail itself E-mail Marketing

26. Statistics 59 Orders = $6111.00 Clicks: 1,401 CTR: 3.44% Conversion: 4.5% Subject: Want to quit working some day? Dear Direct Response Letter Subscriber: Are you looking for a way to “escape” the 9-to-5 rat race? Do you feel chained to your desk – at a job you don’t like – by the reality of having to earn money? Most of us trade our time for money. We may make a very nice living doing that . . . but we are never truly free as long as we punch a time clock – or have a boss telling us what to do. We have to get up early in the morning every day . . . commute in the cold and dark . . and put in long hours making money for someone else. But now, I’ve discovered a safe, sure-fire way for you to completely retire – within 18 to 24 months from today – even if you haven’t saved a dime for retirement. In my new audio program, “The Internet Marketing Retirement Plan,” I show you how I did it. By following this plan, I went from zero to $4,000 a week in online income – in less than 8 months. E-Mail Marketing Tactic #2: Appeal to a core emotion or desire E-mail Marketing

27. E-Mail Marketing Tactic #3: Tell an engaging story Statistics 25 Orders = $3,493 Clicks: 768 CTR: 1.86% Conversion: 3.25% Subject: Get front-page PR this week Dear Direct Response Letter Subscriber: About 10 years ago, when “gigapets” were popular, I bought one for my son Alex, who was just 7 years old at the time. A gigapet is a little electronic device, about the size of a watch fob, displaying an electronic animal or “pet” on the screen. As the owner, you have to take care of your “pet” – feed it, water it, walk it – by pressing certain buttons on the device. If you don’t take care of the gigapet, it “dies.” Anyway, Alex was so excited about getting his new gigapet, within minutes, he took it with him to the bathroom … and promptly dropped it in the toilet. I quickly fished it out. But the water damaged the electronics, and the device was ruined. Upon seeing this, Alex burst into tears. “ Don’t worry, Al,” I told him. “I’ll buy you another.” “ C-c-can we b-b-bury this one?” he asked me tearfully. Being a soft-hearted dad, I immediately took him to the back yard -- and with a shovel, we buried his dead electronic pet, using a brick for a headstone. E-mail Marketing

28. E-Mail Marketing Tactic #4: Appeal to the reader’s curiosity E-mail Marketing

29. E-Mail Marketing Tactic #5: Tease the reader Statistics 102 Orders = $2958.00 Clicks: 1001 CTR: 2.5% Conversion: 10% Subject: The 22 habits of financially successful writers Dear Direct Response Letter Subscriber: A recent survey revealed that writers who earn more than $60,000 a year consistently do 22 things that writers who earn less money don’t. To get your hands on this list of 22 habits of highly profitable writers . . . and master dozens of additional strategies for earning six-figures as a freelance writer . . . click below now: http://www.freelancewritingprofits.com/ Sincerely, Bob Bly E-mail Marketing

30. E-Mail Marketing Tactic #6: Write from the heart E-mail Marketing

31. E-Mail Marketing Tactic #7: Just say what it is 135 sold @ $39/each = $5,265 CTR: 3.2% Conversion: 10.4% A “teaser” e-mail. E-mail Marketing

32. E-Mail Marketing Tactic #8: Ask a compelling question E-mail Marketing

33. E-Mail Marketing Tactic #9: Lead with the offer E-mail Marketing

34. E-Mail Marketing Tactic #10: Promise useful information on the landing page E-mail Marketing

35. Landing Page “ Freemium” E-mail Marketing

36. E-Mail Marketing Tactic #11: Lead with a benefit E-mail Marketing

37. E-Mail Marketing Tactic #12: Push the Bait Piece E-mail Marketing

38. E-Mail Marketing Tactic #13: Give news E-mail Marketing

39. E-mail Marketing Tactic #14: Make it timely Viral Benefit Solution Problem Offer Convenient Saves time Act Now 5x higher response than their regular e-mails! Easy! E-mail Marketing

40. E-Mail Marketing Tactic #15: Give them a pill E-mail Marketing 3 Levels of Info Marketing What to do How to do it Do it for them

41. E-mail Marketing Tactic #16: Promote the Video Clip Subject: Zero-pressure selling Dear Direct Response Letter Subscriber: One of the techniques I teach for bonding with your prospects in my Zero-Pressure Selling classes is the “3-step elevator pitch formula.” www. Zeropressureselling.com An elevator pitch is a 60-second introduction to who you are, what you do, and why others might be interested in connecting with you. You deliver your elevator pitch to strangers in networking and social situations – like riding up in an elevator together – to get the conversation going. Taught to me by my friend, sales trainer Paul Karasik, the 3-step elevator pitch formula is a unique, no-pressure way of actually getting the other person interested in learning more about what you do. I find it also helps alleviate the discomfort of approaching and talking to strangers. To see a short video in which I explain and demonstrate the technique to you, click on the link below … and then click on my picture in the upper right of the screen to play the video. It’s free. And you can watch as many times as you need at no cost: Date: 1/8/09 Orders: 50 Gross revenues: $1,950.00 E-mail sent: 47,833 Number of clicks: 1,665 CTR: 3.5% Conversion rate: 3% Opt-outs: 54 E-mail Marketing

45. Auto-Responder Series E-mail Marketing #1 – Free Touch Lead Requested Free Content #2 – Free Touch #3 – Conversion #4 – Conversion #5 – Conversion Product Order Page Buyer

46. E-mail Marketing Email confirmation: #1 Subject line: Your 4 Bonus Reports From Bob Bly Thanks for subscribing to The Direct Response Letter. As a subscriber, you'll be getting practical, utterly pragmatic tips and ideas to help improve your copywriting skills, increase your marketing results and achieve greater success in your freelance career or small business. As promised, here are your 4 free bonus reports. Just click on the link below to download: http://www.bly.com/reports/download.htm These informative reports--- containing over 167 pages of valuable marketing advice- normally sell for - $ 116 on my website. But as a new Direct Response Letter subscriber, you get all 4 absolutely FREE! If you're a freelance writer... copywriter ... information marketer ... small business owner... consultant... coach... speaker... author..... or anyone else who needs to generate more leads, orders and sales ... you'll find the tips in these reports- and my newsletter -- invaluable. Your subscription brings you one regular monthly issue, usually at the beginning of the month, plus one or two supplementary messages each week. These are typically either free tips or personal recommendations for information products on marketing or related topics. ( I review products before recommending them and in many cases know the authors. ) Click here to download your 4 free special reports now: http://www.bly.com/reports/download.htm Best, Bob Bly P.S. We do not rent or share your name with any third party.

47. E-mail Marketing Email #2 Subject line: Recession Proof Business Strategies Dear #firstname#, Bob Bly here. I just wanted to make sure you got the 4 Free Bonus Reports you asked me to send you. In today's uncertain economy, I'm confident you'll find your free report "Recession-Proof Business Strategies" to be a life-saver for your business. I recently read a survey that says that Americans are concerned about the economic recession and have now cut back their spending. That means you, the business owner, need to find ways to keep servicing clients and offering products they still want to buy. Why does an online store like QVC continue to see profits in a recession? Why would someone struggling with a job loss go online and buy another purse or yard tool that costs more than their electric bill they said they can't afford to pay this month? The answers to these questions can make you a lot of money. Are you equipped to meet the desires of today's consumers so you can profit in a down economy? This newsletter and the 4- Free Bonus Reports can get you off to a fast start. "I receive so many e-mail offers -- too many -- but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it's reaffirming to see that Bob continues to stand for a level of quality that matters -- and happily, at a price that works. " --Peg Prideaux Yours for profits and prospects! Bob Bly P.S. Whether you want to make money as a freelance writer or an internet marketer, the best product you can start with is a simple hot-to or information e-Book. Now it's easier than ever to produce your first e-Book within 90 days guaranteed. Check out : myveryfirstebook.com for more detailed information. In case you lost it- The link again: http://www.bly.com/reports/download.htm to start reading your report now: "Recession Proof Business Strategies"

48. E-mail Marketing Offer: Free tele-seminar CTR: 32.4% Conversion rate: 24.9% SUBJECT; Tiger Woods just got his @#$ kicked... No, it wasn't me. The only thing of Tiger's that I could kick is his daughter's soccer ball. But listen up--because I'm going to tell you EXACTLY who would whip Tiger like a red-headed stepchild. It's like this... Whenever Tiger hits a shot in a tournament, some beer-soaked schmuck in the gallery will inevitably scream "YOU DA MAN!" at the top of his lungs. And let's face it--Tiger IS the man when it comes to golf. Not to mention endorsements, celebrity pals, and hot wives. But as much as I like playing golf, it isn't what gets my blood pumping. Nope--my focus is on one thing and one thing only: BIGGER PROFITS. Truth is, when it comes to being THE MAN, there's only one guy out there who makes me sit up and pay attention. And when it comes to making the cash register ring, he kicks Tiger's @#$. LINK You got it--Jay Abraham is the MAN if you're looking to build a successful business that plops cash into your lap 24-7... And right now, you can have a 2 hour coaching session with this marketing legend...absolutely free. See, Jay's fed up with this whole recession business, so he's doing something about it. And during this call, he'll give you 42 strategies for conquering the recession mindset and not only making profits--but SERIOUS profits--during this economic downturn.

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