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RSW Agency New Business Survey 2009
1. Agency New Business Report 2009 The results of 140 senior agency decision makers, surveyed in June 2009.
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3. 27% of agencies say the number of people they employ in an in-house new business function has dropped in the last year. 73% of agencies have at some point used a new business agency. 81% of agency heads are either fairly or very confident that the next six months will be good for them. 60% of agency heads say that that clients are using the recession as an excuse to drive down prices and a similar number (58%) are having to demonstrate ROI more than before the current downturn. 47% of agencies are seeing client use them more on a project by project basis over the last 12 months and 53% are employing fewer people yet 20% of agencies are making more profit! Most agencies bank on clients staying with them for 3 to 5 years and 75% of agencies reckon that a suitable acquisition cost per new client in between 2 and 10% of the clients annual income to them. Agencies not taking to web 2.0? Just 41% of agencies have a blog and 37% of agencies use Twitter yet 58% still see cold-calling as an effective means of gaining new business with just 27% classifying it as being not at all effective as a new business tool, as opposed to 72% and 59% for Twitter and blogging respectively. As usual and as one would have hoped, the most effective means of generating new business still appears t be networking, with a massive 41% of agency heads stating it as being the most effective tool and 46% classifying it as being “ v e ry effective”. Intermediaries meanwhile, scored a very respectable 44% of agency heads classifying them as being either “v e ry” or “T h e most”effective, compared with 18% for cold calling and 42% for PR. PPC, SEO and email marketing were no where near as effective according to our respondents.
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35. We hope this has been useful to you. If you’re an agency seeking new clients or a client seeking a new agency, give us a call. +44 (0) 20 7603 2290 Ask to speak to Adam Whittaker if you’re an agency or Sam Reardon Smith if you’re a client. We hope this has been useful to you. If you’re an agency seeking new clients or a client seeking a new agency, give us a call. +44 (0) 20 7603 2290 Ask to speak to Adam Whittaker if you’re an agency or Sam Reardon Smith if you’re a client.