The document discusses trends in the retail industry and provides insights for how retailers can improve the customer experience. Some of the key trends highlighted include the continued influence of baby boomers and millennials on retail, social networks serving as shopping platforms, brands focusing more on corporate social responsibility, and the growing role of mobile and omnichannel strategies. Retailers are also advised to experiment with new technologies, rely more on customer data, and take more control over their supply chains to improve order fulfillment and customer experiences.

1. Retail Store
Marketing
Communication
Made Ruswidhi S
Marketing Communication Dept

2. TRENDS RETAIL STORE
Trend affects the customer experience and it provides insights on how
retailers can improve their customers’ shopping journeys
1. Boomers and millennials will continue to heavily influence retail.
2. Social networks will serve as shopping platforms.(Over the last
several years, brands have used social media to market their
products, talk to customers, and even make merchandising
decisions)
3. Brands will double down on Corporate Social Responsibility.
4. Loyalty-wise, the points-for-purchases model will no longer be
effective.(We predict that one of the areas that they’ll focus on is
customer loyalty).

3. TRENDS RETAIL STORE
5. Retailers will adopt and experiment with technology (Merchants will adopt and/or
experiment with tech innovations and figure out how they can use them to improve the
shopping experience)
6. Data will be more accessible and powerful (Retailers will realize that they need to rely on
data in order to get to know their customers and provide customized shopping experiences)
7. Companies will find better ways to manage risk and protect customers.
8. More retailers will take control of their value chain and improve order fulfillment
(According to them, if retailers truly want to provide compelling shopper experiences, they
would have to take more control of how their products are manufactured, marketed, and
distributed).
9. More ecommerce sites will set up shop offline.
• Retailers that localize their product mix and store formats will win. (Each Store different
product mix)
5. Mobile will continue to grow in all directions (Mobile will show no signs of slowing down
next year and we anticipate smartphones and tablets to play bigger roles in the shopping
journey).
6. Stores with omnichannel strategies will continue to thrive (As expected, retailers embracing multiple

4. Marketing Communication
• Event & Brand Development  (Seasonal Event, Multiformat
Brand, Opening New Store, Katalog)
• Brand Activation (Tactical Event, KGF, Gramedia Fair, Pesta Buku,
Branding Space, Partnership)
• Customer Relationship Management & Corporate Social
Responsibility
• Digital & Social Media

6. Event & Brand
Development
• Gramedia
• Gramedia Kids
• Teeny Tensy
• Millors
• Gramedia.com
• Opening New Store

7. Event & Brand
Development
•Konsep Program Seasonal
Best Price dan Undian
Produk Buku, IT, dan Stationery sesuai tema⇛
program
Periode program 1 – 3 bulan
Retention untuk member
Materi Promosi: Instore dan Outstore

8. KONSEPKONSEP SUPPLIERSUPPLIER PROMOSIPROMOSI RUNRUN
MEKANISME PROGRAM PROMOSI SEASONAL
• Diskusi Internal menyangkut konsep dan penentuan barang promo
• Negosiasi bersama supplier dan operator : harga jual dan harga beli
produk
• Pengajuan sponsorship
• Design materi promo
• Approval materi promo dari supplier
• Produksi materi
• Program berjalan
• Evaluasi
PROPOSALPROPOSAL

11. Gramedia School Holiday Fair
JUNI – AGUSTUS 2015
Periode 1 Juni – 31 Agustus 2015
Promo special buku tulis
(Margin 20% - 25%)
PROMO BUKU TULIS

12. Gramedia School Holiday Fair
JUNI – AGUSTUS 2015
Best Price Stationery
1 Juli – 31 Agustus 2015
Produk stationery kategori tertentu
dijual dengan harga khusus

13. Gramedia School Holiday Fair
JUNI – AGUSTUS 2015

14. Gramedia School Holiday Fair
Kontribusi Program TAB 2015

15. Gramedia School Holiday Fair
Analisa Kupon 2015
Total Kupon
2015 1.715.112
176%

16. Gramedia School Holiday Fair
Kontribusi Kupon TAB 2015

17. MEDIA PROMO
INSTORE
• Brosur
• Hanging
• TVC
• Jingle
• Chain Flag
• Mobler
• Standing Poster
• Roll Banner
• Walking Ads
• Signed A4
• Signed Custom
OUSTORE
• Koran Nasional
• Koran Lokal
• Radio
• Transjakarta
• KRL
• Billboard
• Sisipan Koran
• SMS
• Email
• Social Media

18. INSTORE MEDIA_ ROLL BANNER, STANDING POSTER, SOFTFRONT

19. INSTORE MEDIA_ HANGING BANNER & PETUNJUK DISPLAY

20. INSTORE MEDIA_ TEND CARD, LED KASIR, A4 CUSTOM

21. OUTSTORE MEDIA_ BUSWAY

22. OUTSTORE MEDIA_ KRL

23. OUTSTORE MEDIA_ KORAN NASIONAL & LOCAL

24. OUTSTORE MEDIA_ BILLBOARD & SPANDUK

25. Katalog
Gramedia

26. TOTAL CETAK Mei - Juni Juli - Agus Sept - Okt
Bali 2.000 2.000 2.000
Jabar 4.000 4.000 4.000
Jabodetabek 22.400 23.000 24.500
Jateng 6.900 7.000 7.000
Jatim 6.800 7.000 7.000
Kalimantan 4.000 4.000 4.000
Marcomm 500 500 500
Sulawesi & Papua 5.500 5.500 5.500
Sumatra 10.000 10.000 10.000
TOTAL 62.100 63.000 64.500
Region Contribution

28. GRAMEDIA & PARTNERSHIP
PROGRAMM
Brand Activation

29. GRAMEDIA – BCA
PER. FEBRUARI 2015 – FEBRUARI 2016

30. REPORT GRAMEDIA – BCA
PER. 2 FEBRUARI 2015 – 24 AGUSTUS 2015

31. Brand Activation_Partnership

32. MEKANISME REDEEM
EmailSMS

33. Periode
15 Agustus 2014 – 31 Desember 2016
Nominal Rp 50.000
SMS 777
Periode
5 Maret 2015 – 31 Januari 2016
Nominal Rp 50.000 & Rp 100.000
Mobile Apps Samsung Galaxy Gift
Periode
15 Agustus 2015 – 31 Desember 2015
Nominal Rp 50.000 & Rp 100.000
SMS & Email Friso
Periode
12 Oktober 2015 - 31 Maret 2016
Nominal Rp 50.000
Mobile Apps AUTO2000

34. PEMBELIAN KODE EVOUCHER GRAMEDIA
15 AGUSTUS 2014 - 12 NOVEMBER 2015
NO PARTNER
NOMINAL KODE
EVOUCHER
TOTAL TRANSAKSI
PROGRAM EVOUCHER
50,000 100,000
1 √ TLK Rp 4,022,050,000
2 √ √ GRA Rp 50,000,000
3
√ SAM
Rp 2,300,000,000
√ SMG
4 √ AUT Rp 250,000,000

37. Branding Evoucher Gramedia
Tend Card Evoucher Gramedia Iklan Evoucher Gramedia di Katalog

38. MEDIA KIT GRAMEDIA
Brand Activation

39. MEDIA KIT GRAMEDIA
CLASS A
NO STORE REGIONAL STATUS
A CLASS
1 Bandung Merdeka JABAR JATENG OWN STORE
2 Pondok Indah JAKARTA 2 Mall
3 Matraman Matraman OWN STORE
4 Depok JAKARTA 2 OWN STORE
5 Met Mal Bekasi JAKARTA 3 Mall
6 Medan Gama SUMATERA OWN STORE
7 Kelapa Gading JAKARTA 3 Mall
8 Bintaro JAKARTA 2 Mall
9 Jogja Sudirman JABAR JATENG OWN STORE
10 Semarang Pandanaran JABAR JATENG OWN STORE
11 Manado INDOTIM OWN STORE
12 Bogor Botani JAKARTA 2 Mall
13 Samarinda INDOTIM OWN STORE
14 Grand Indonesia JAKARTA 3 Mall
15 Central Park JAKARTA 1 Mall
16 MTA JAKARTA 1 Mall

40. NO TOKO REGIONAL STATUS
B CLASS
17 Karawaci JAKARTA 1 Mall
18 Puri Indah JAKARTA 1 Mall
19 Pekanbaru Sudirman SUMATERA OWN STORE
20 Surakarta JABAR JATENG OWN STORE
21 Surabaya Expo JATIMBALOK Mall
22 Lampung JAKARTA 1 OWN STORE
23 Cirebon JABAR JATENG Mall
24 Makassar Panakukkang INDOTIM Mall
25 SMS JAKARTA 1 Mall
26 Pejaten JAKARTA 2 Mall
27 Padang SUMATERA OWN STORE
28 Malang Basuki Rahmat JATIMBALOK OWN STORE
29 Palembang Atmo SUMATERA OWN STORE
30 Gandaria JAKARTA 2 Mall
31 Jayapura INDOTIM Mall
32 Teraskota JAKARTA 1 Mall
NO TOKO REGIONAL STATUS
B CLASS
49 Jambi SUMATERA OWN STORE
50 Bengkulu SUMATERA Mall
51 Surabaya Royal Plaza JATIMBALOK Mall
52 Artha Gading JAKARTA 3 Mall
53 Jogja Ambarukmo JABAR JATENG Mall
54 Jember JATIMBALOK OWN STORE
55 Bali Duta Plaza JATIMBALOK Mall
56 Banjarmasin Veteran JATIMBALOK OWN STORE
57 Makassar MARI INDOTIM Mall
58 MOI JAKARTA 3 Mall
59 Cinere JAKARTA 2 Mall
60 Bandung Istana Plaza JABAR JATENG Mall
61 Pekanbaru Mal SUMATERA Mall
62 Cijantung JAKARTA 3 Mall
63 Surabaya Ciputra JATIMBALOK Mall
64 Cibubur JAKARTA 3 Mall
NO TOKO REGIONAL STATUS
B CLASS
33 Pontianak JAKARTA 1 Mall
34 Citraland JAKARTA 1 Mall
35 Bandung Supermal JABAR JATENG Mall
36 Surabaya Tunjungan JATIMBALOK Mall
37 Medan Sun Plaza SUMATERA Mall
38 Semanggi JAKARTA 3 Mall
39 Balikpapan INDOTIM Mall
40 Palembang Square SUMATERA Mall
41 Pondok Gede JAKARTA 3 Mall
42 Surabaya Manyar JATIMBALOK OWN STORE
43 Bandung Paris Van Java JABAR JATENG Mall
44 Daan Mogot JAKARTA 1 Mall
45 Emporium Pluit JAKARTA 3 Mall
46 Bali Galeria JATIMBALOK Mall
47 Malang Town Square JATIMBALOK Mall
48 Banjarmasin Duta Mal JATIMBALOK Mall
MEDIA KIT GRAMEDIA
CLASS B

41. NO TOKO REGIONAL STATUS
C CLASS
65 Batam City Square SUMATERA Mall
66 Purwokerto JABAR JATENG Mall
67 Sunter JAKARTA 3 Mall
68 Pluit Village JAKARTA 3 Mall
69 Bogor Pajajaran JAKARTA 2 Mall
70 Pintu Air JAKARTA 3 OWN STORE
71 Ambassador JAKARTA 3 Mall
72 Surabaya Pakuwon JATIMBALOK Mall
73 Semarang Pemuda JABAR JATENG Mall
74 Kupang INDOTIM OWN STORE
75 Gajah Mada JAKARTA 3 OWN STORE
76 Semarang Java Supermal JABAR JATENG Mall
77 Medan Mal SUMATERA Mall
78 Ambon INDOTIM Mall
79 Jogja Malioboro JABAR JATENG Mall
80 Bali Nikita JATIMBALOK Mall
81 Solo Square JABAR JATENG Mall
82 Madiun JATIMBALOK Mall
83 Pekanbaru SKA SUMATERA Mall
84 Ternate INDOTIM Mall
85 Kendari INDOTIM Mall
86 Tarakan INDOTIM Mall
87 Tasikmalaya JABAR JATENG Mall
NO TOKO REGIONAL STATUS
C CLASS
88 Maumere INDOTIM OWN STORE
89 Makassar Trans Studio INDOTIM Mall
90 Kediri JABAR JATENG Mall
91 Bangka JAKARTA 1 OWN STORE
92 Alam Sutera JAKARTA 1 Mall
93 Mega Bekasi JAKARTA 3 Mall
94 Balekota JAKARTA 1 Mall
95 Lombok JATIMBALOK OWN STORE
96 Kalibata JAKARTA 2 Mall
97 Bandung Festival Citilink JABAR JATENG Mall
98 Medan Santika SUMATERA Mall
99 Gorontalo INDOTIM Mall
100 Baywalk JAKARTA 3 Mall
101 Medan Focal Point SUMATERA Mall
102 Lampung Kedaton JAKARTA 1 Mall
103 Melawai JAKARTA 2 OWN STORE
104 Cibinong JAKARTA 2 Mall
105 Tegal JABAR JATENG Mall
106 Big Mal Samarinda INDOTIM Mall
107 Jogja City Mal JABAR JATENG Mall
108 AEON Mal JAKARTA 1 Mall
109 Sidoarjo JATIMBALOK Mall
110 Bintaro Emerald JAKARTA 2 OWN STORE
MEDIA KIT GRAMEDIA
CLASS C

42. RATE CARD MEDIA PROMO
GRAMEDIA
NO PROMOTION TOOLS
Class
Detail Price / Duration Spot Size Location
A B C
1 Roll Up Banner Rp 800,000 Rp 600,000 Rp 400,000 pcs 1 Week - 80 x 200 cm
Main Gate
Main Road
2 Flyer Distribution Rp 2,000 Rp 1,000 Rp 1,000 pcs 2 Week - A5/A4
Standing Poster
CSO
3 TVC Rp 800,000 Rp 600,000 Rp 400,000 file 1 Week 5x (max. 60 sec) 1920 x 1080
Cashier
Pillar
4 Jingle Rp 400,000 Rp 300,000 Rp 200,000 file 1 Week 5x (max. 60 sec) 2 MB CSO
6 Neonbox Rp 3,000,000 Rp 2,000,000 Rp 1,000,000 pcs 2 Week - Customize
In Store
Out Store
7 Poster/ Backlite Rp 2,000,000 Rp 1,500,000 Rp 1,000,000 pcs 2 Week - Customize Pilar/ Cashier/ Front
8 Rack Rp 4,000,000 Rp 3,000,000 Rp 2,000,000 pcs 1 Month - 2 Side Gondola/ Rak Dinding
9 Gate/ Decoration Rp 6,000,000 Rp 5,000,000 Rp 4,000,000 pcs 1 Month - Request Store Area
10 Pilar Dress Up Rp 5,000,000 Rp 4,000,000 Rp 3,000,000 pcs 1 Month - 60 x 120 cm Store Area
11 Event/ Seminar Rp 4,000,000 Rp 3,000,000 Rp 2,000,000 event max. 3 hours - by Request Store Area
12 Booth/ Floor Display Rp 9,000,000 Rp 7,000,000 Rp 5,000,000 meter 1 Month - 1x1 m Store Area
13 Banner Please Call pcs 2 Week by Request Customize Store Area
14 Facebook Rp 1,500,000 blast 1 day by Request Gramedia Bookstore
15 Twitter Rp 2,500,000 blast 1 day
Regular Time
140 Character @gramediabooks
Prime Time
16 SMS Blast Rp 1,000 Rp 1,000 Rp 1,000 person 1x - 140 Character
17 E-mail Blast Rp 500 Rp 500 Rp 500 person 1x - 1 MB

43. DATA STATISTIK 2014
101 GRAMEDIA
By Gender TOTAL
Male 43%
Female 57%
Visitors TOTAL
Average/ Month 756,100
Class A 1,425,132
Class B 798,531
Class C 458,613
By Age TOTAL
< 21 20%
21 - 30 25%
31 - 40 22%
41 - 50 18%
> 50 15%

47. Customer Relationship
Management &
Corporate Social Responsibility

48. Demographic

49. MEMBER GROWTH
17.843
7.885
6.408
11.751
14.600
9.712
Member Growth Januari – Oktober 2015
Januari
2011 : 46.863
2012 : 85.592
2013 : 167.101
2014 : 204.590
2015 : 118.924
Month
Maret April MeiFeb
∑ 623.070
16.350
13.511
8.830
11.404
Juni Juli Agst OktSept

50. Knock to Knock

52. Perpustakaan Ganesha
Sebelum dilakukan renovasi

53. Perpustakaan Ganesha
Setelah dilakukan renovasi

54. Peresmian
Perpustakaan Ganesha

55. Gramedia Berbagi
Senyum Ramadhan

56. Digital & Social Media

57. Progression
494.799
949.540
8.428
Followers & LikesFollowers & Likes
1.615
4.429

61. Facebook insights

63. Komplain

64. Saran

65. Social Media
Activities
Agustus 2015
Pahlawan Inspiratorku
Jumlah peserta: 50
Periode: 16-24 Agustus 2015

66. World Books
Day Contest
World Books
Day Contest

68. #HARPELNASGRAMEDIA

69. Gramedia 2016
• Transform with New Identity  New Identity
• New Concept Platform  (Digital & Offline Media)
• As Customer Destination  Activity & interactive program
• Partnership with others Brand  Bank, Retail, Telco, Otomotif

70. GRAMEDIA CAMPAIGN 2016
HOW I SEE THE WORLD
#NOWWESEE
Brand Activation

71. How I See The World
-Bagaimana kamu Melihat Dunia dari sisi Gramedia?-
Tema untuk merubah pandangan atau persepsi masyarakat bahwa saat ini
Gramedia bukan lagi sekedar toko buku, melainkan sebagai tempat
sumber inspirasi bagi masyarakat dalam melihat dunia masa kini hingga
masa depan.
HOW I SEE THE WORLD

72. AKTIVASI
Tujuan
• Membangun perspektif Gramedia bukan lagi hanya Toko Buku
• Memperkenalkan Gramedia merupakan tempat sumber inspirasi
PENYAMPAIAN
Membesarkan harapan, pintar dan jenaka, dan tegas
Pesan Kunci
• How Children See The World – How Students See The World
• How Young Executives See The World – How Professionals See The World
• How Authors See The Word – How Communities See The World
HOW I SEE THE WORLD

73. FOKUS 2016
Tema Campaign “Now We See” akan membawa
masyarakat untuk lebih mengenal Transformasi
Gramedia melalui berbagai program promosi dan
aktivasi yang insipratif dan inovatif.
HOW I SEE THE WORLD

74. Campaign and Activations Themes
Gramedia
PENDIDIKANPENDIDIKAN TRAVELINGTRAVELINGTEKNOLOGITEKNOLOGILINGKUNGANLINGKUNGANBUDAYABUDAYA
JAN FEB MAY JULJUN
APRMAR AUG
SEP OCT
NOV DEC
MERDEKAMERDEKA
NOW WE SEE

75. TIMELINE ACTIVATION GRAMEDIA CAMPAIGN
PER. JANUARY - DESEMBER 2016
NO BULAN CAMPAIGN TEMA PLACE ACTIVATION
1 Januari
NOWWESEE
Budaya
Event Space
Gramedia
Gramedia Transformed
2 Februari Gramedia 46 Tahun Menginspirasi
3 Maret
Lingkungan
Gramedia
Museum
Gramedia Save Future
4 April Museum Gramedia Writerpreneurs
5 Mei
Pendidikan
Taman Bacaan Gemar Membaca
6 Juni Gramedia The Inspiring Hijabers
7 Juli Gramedia Build Uo Books Challenge
8 Agustus Kemerdekaan Gramedia
9 September
Teknologi Event Space Science Day Camp
10 Oktober
11 Nopember
Traveling Event Space Kompas Gramedia Fair
12 Desember