When you make the most of your LinkedIn profile, you’ll open up a whole universe of possibilities. Setting up and optimizing your persona is very much like embarking on a superhero saga. The world is in peril, and needs your unique skills and talents – you just need to pin them on the right notice board.

1. THE SUPERHERO’S
GUIDE TO LINKEDIN
When you make the most of your LinkedIn profile, you’ll open
up a whole universe of possibilities.
Setting up and optimizing your persona is very much like
embarking on a superhero saga. The world is in peril, and
needs your unique skills and talents – you just need to pin
them on the right notice board.
Here’s what you need to know:

2. THE LINKEDIN UNIVERSE
LinkedIn longs for a superhero in a world populated by more than
225 million ordinary users.
That perfect career prospect is a bat signal in the sky, waiting for the right
person to reply. Maybe that person is you.
If it is you, then heed the call by creating a persona that will
showcase you as a skillful, competent and powerful force to
be reckoned with.

3. Whether you’re in the professional arena or the superverse, as a hero
your worst enemy is Anonymity.
This scourge will try to keep you in the shadows. It will shield you
from recognition and opportunities that could help you develop
your career and professional influence.
You must defeat this villain by taking swift action against its
diabolical plans. Fortunately, your LinkedIn profile has all the tools
you need to overcome the evil that is Anonymity.

4. BUILD YOUR CHARACTER: THE
UNIVERSE DEPENDS ON IT
Every hero needs a unique custom-made face and costume – but no
capes.
To showcase yourself on LinkedIn, upload an appropriate
picture as your avatar. Make sure that it enhances the
image you wish to portray.
Thereafter, like any good superhero, you’ll need a
compelling backstory:
Create a catchy professional summary, using keywords
that will make it easy for citizens who need your help to
find you. Don’t be obscure, let them know exactly what
you’re about.

5. THE UNIVERSE MUST KNOW OF YOUR
POWER
In any reality, but particularly on LinkedIn, it’s important to showcase your
past and present experience, as this will indicate how capable you are.
Make sure your profile is up to date, displaying your current
titles, place of operation and the duration of your time working there.
If you were part of another league (former company), make sure
you mention this in the past experience and education section, as
this info will bolster your portfolio.

6. CONNECT AND GET YOUR LEAGUE TO
PROMOTE YOU
Connecting to the citizens of LinkedIn will allow you to network with other
heroes. These people provide a source of useful information and may
have opportunities for you in the future.
Endorsements from fellow heroes, especially those with more experience
and wider pools of influence, will show others that you actually know what
you’re doing.
Apart from endorsements, personal recommendations from former
mentors can seriously boost your arsenal of superpowers.

7. LINK TO YOUR LEAGUE
(ORGANISATION)
Establishing a connection with your current place of employment
will show your network that you’re not a law unto yourself. And it
adds credibility to your portfolio.
It also gives you the chance to list specific skills and
responsibilities that your current job requires.
Make a list of your competencies, and update it whenever
you’re upskilled or trained in a new aspect of your profession

8. JOIN GROUPS RELATED TO YOUR
CAUSE
Heroes need advice from other heroes on how to better their craft.
Share handy Trending in Your Network feature to increase the visibility of blog posts
“Use the tips and build your superhero community.
published by your company by getting colleagues to share it on their networks.”
Join one of the many groups on LinkedIn that share vital
ideas and information relating to your industry. This is an
excellent way to stay abreast of trends and grow your
professional network
“Connect with people in the same industry as you, but do not provide the same service
or product. Nurture friendships withand respond to may lead to referrals.”
Remember to start conversations them, as this
comments.

9. SHARE RELEVANT NEWS WITH THE
LINKEDIN UNIVERSE
The citizens of LinkedIn need to stay updated about the current
state of your cause.
Keep them informed by posting on your newsfeed. Share
relevant and up-to-date news on current and future trends.
This LinkedIn feed is the ideal place to post any articles that
you have published. Doing so will boost the
authoritativeness of your persona.

10. THERE’S ALWAYS ROOM FOR A
SEQUEL…
As a well-known superhero, your job is never done.
Continue the fight by constantly managing your profile and
interacting with your network.
Now go forth; your work has just begun.