2. • Philosophy & Approach
• Modern Search Engines
• Indexation: Roadblocks & Fixes
• On-Page vs. Off-Page
• On-Page Factors: Deep Dive
• Off-Page Factors: Deep Dive
• Measurement & Metrics
• SEO For Large & Small Sites
• Vertical Search & Local SEO
• Content Planning
• Making Websites Sing
Agenda
26. On-Page Factors (There’s a few)
Meta Descriptions H-Style Headers
Efficient Cross-Linking Page SpeedInternal Anchor Text
On-Page Copy URL NamesAlt Tags Canonical Errors
OpenGraph iFrames
URL
Legibility
Unique
Content
Flash
Compliance
Video
Compliance
Title Tags
27. Title Tags / Meta Descriptions
Should Contain Keywords & Call to Action
Should be under 70 or 170 characters, respectively
Title Tag
Meta Description
54. User Generated Content Guidelines
URLs Should be Human-Readable
Content Should Not be Duplicated
Title Tags, Headers, and Meta Descriptions
Should be Mad-Libbed
Content Should Link Back to the Main Site