CMM Brochure

Injecting real and measurable value into your operations
Global Golf Recruitment

The future of golf depends upon exc
ding performance. To make a sustain
golf n., & v.i. 1. N. The future of golf depends upon exceptional people
delivering outstanding performance. To make a sustainable difference,
the industry must find and efficiently recruit these people.

find and efficiently recruit these peop

How we manage CMM CMM Key Global Strategic CMM in CLIENT The CMM Company
About US your requirements SEARCH EXPRESS Attributes Community KPMG Partners Testimonials EXperience the media LIST Team Contacts


A global solution Colt Mackenzie McNair (CMM) is the leading executive
recruitment specialist working in the golf markets of Europe,
CMM’s search work is wrapped around its proprietary database
containing the details of thousands of potential candidates, in

to golf recruitment the Middle East, Africa and Asia Pacific.

Its roots draw on years of experience in the recruitment and golf
markets across the EMEA region and beyond, who offer best-of-
breed service and professionalism in a wide range of sectors,
including:
business, resulting in a unique, client-driven and proven service.
• Resorts
With offices in the UK, Hong Kong and the Middle East,
• Hotel Groups
CMM’s team of recruitment experts and researchers – all with
unrivalled market intelligence and industry experience – recruit • Travel
candidates for jobs in a host of golf-related sectors. • Private Members’ Golf Clubs
• Proprietary Golf Clubs
CMM proudly boasts some of golf’s most successful businesses
• Multi-Site operators
and brands, large and small, as clients and is able to deliver a
wealth of effective recruitment solutions, including additional • Trade Associations and Governing Bodies
support services that help build, maintain and maximise the • Equipment Manufacturers
performance of a business. • Apparel Companies

The business has a strong heritage in the golf industry – its team • Turf Care and Irrigation Companies.
of researchers and consultants have an in-depth understanding
of global golf and their knowledge ensures CMM creates a However, its research often takes it beyond its own networks,
high-quality shortlist of candidates for every assignment. and analysis shows that 77% of candidates identified
through the CMM Search service, were not on the existing
Services include advice on organisational development, CMM database, proving the value of its in-depth research
employment processes and procedures, talent management, techniques.
learning and development and HR management reviews.



How CMM manages your requirements
Colt Mackenzie McNair’s objective is to always This will frame the recommended profile of preferred CMM always evaluates every candidate it engages
identify executives who are equipped to deal with candidates and will guarantee CMM selects quality with on behalf of a client and measures their ability
the growing challenges of increased competition, business professionals that will deliver measurable to perform in a role and their appetite to adapt and
in both maturing and new markets, pricing pressures results and, critically, have the preferred attitudes and thrive in a new culture. CMM also validates historical
and refined consumer expectations. characteristics to thrive as part of your team. experience of any candidate and will seek useful and
accurate references on behalf of the client.
However, before any search and selection process Its process is completely transparent. Clients are
begins, CMM must fully understand your business and kept up-to-date and informed of progress as and In a rapidly changing and evolving golf industry, CMM
brand. In an initial consultation it will work with you to when it happens. Using the CMM network, trade offers its clients two very different search services to
establish the requirements of the role, and then create partner networks, its research team’s expertise, CMM’s cater for its needs. Dependent on the requirements of
the role specification. knowledgebase and all social media channels, CMM an organisation, and the type of role it is recruiting for,
undertakes exhaustive research on behalf of its clients. Colt Mackenzie McNair has created two, well-defined
products, CMM Search and CMM Express.



CMM Search is a trusted global recruitment service other industries that can add significant value to a At-a-glance: The Key Features
used by over 90 golf businesses and brands to identify golf business. In fact, 77% of candidates sourced for
and attract exceptional talent to their organisations. golf industry roles via CMM Search were not on the • -8 week search and benchmarking process…
6
company’s database. Thorough evaluation of the global talent pool, using digital
CMM Search locates appropriate candidates for platforms, databases and its consultants’ own detailed network
senior roles, engages with them, and subsequently During a typical six to eight-week search process, CMM’s of business contacts and industry expertise, CMM creates a
benchmarks and evaluates their skills, ensuring the very research specialists engage with potential candidates shortlist of suitable candidates.
best person is always employed, not just someone who around the world, creating a systematic candidate
is available and competent. evaluation matrix, which benchmarks a shortlist against • ace-to-face contact with candidates…
F
the hiring criteria and job description. Where possible, CMM will meet and interview all candidates for
The CMM Search process has become the trusted a role. Where people can’t be seen face-to-face, CMM will use
method of executive recruitment across a variety of Throughout the search and selection process CMM is in Skype and other professional video conferencing services to
golf industry sectors including proprietary and private constant contact with both the shortlisted candidates engage with candidates and discuss their appetite for any
members’ clubs, resorts, hotel groups and travel. This and the client and will also, on request, play a part of new role.
blue chip service is also used by trade associations, the final interview process.
governing bodies, equipment manufacturers, apparel • elivery of detailed Candidate Evaluation Matrix…
D
companies, multi-site operators, turfcare and irrigation CMM will also retain a regular dialogue with a successful As a part of any professional search, the CMM research team
companies. candidate during the initial stages of their new role, creates a highly detailed Candidate Evaluation Matrix that
ensuring the transition is seamless and both parties analyses the strengths and weaknesses of each shortlisted
CMM Search prides itself on going beyond golf and enjoy a strong and profitable working relationship. candidate, benchmarked against the job description and
identifying candidates with transferable skills from requirement. This vital document becomes an important guide
for the employer during the final stages of the selection process.

• hen a search is completed, CMM’s work doesn’t stop…
W
“We used CMM Search to recruit a new General Manager for one of the leading CMM always retains a regular dialogue with a successful
golf resorts in the Middle East. CMM understood our brief and worked closely with us candidate during the initial stages of new employment, ensuring
the transition is seamless, trouble free and highly successful.
to identify a shortlist of exceptional candidates. CMM’s expertise and global search
resources allowed us to find the best candidate and I would have no hesitation using • MM guarantees its work…
C
Should a successful candidate decide to leave the role during
this service again.” the agreed initial period (normally three-six months), CMM will
find a replacement free of charge.
Ed Edwards
Director of Leisure Operations, Emaar Hospitality Group, Dubai



CMM Express is for businesses seeking an innovative, Using proprietary search techniques, personal networks, At-a-glance: The Key Features
complimentary and targeted recruitment solution and the industry’s largest, qualified database of
delivered at speed and with the promise of no fees candidates, CMM’s specialist consultants – all with • aves Time, Delivers Results…
S
until a successful candidate has been appointed. global golf and hospitality industry knowledge – fast Your search will be completed in 10 working days
track a scaled headhunt, targeting quality candidates
This efficient service sits alongside CMM’s proven global that match a client’s brief. • isk-Free Service, No Upfront Fees…
R
executive search solutions, across all golf markets You only pay when you make a successful offer to a
and sectors, and delivers a highly personal, quick, To offer businesses additional assurance, and in the candidate
trustworthy and scaled search for a new employee. unlikely event that a successful candidate should
leave your business within one month, CMM will re- • ll appointments come with a one-month
A
CMM Express is designed for junior through to head of commence a search to find a replacement at no guarantee…
department roles, and takes the typical pressure and additional cost. If a successful candidate leaves your business within
administration of recruitment off the shoulders of the one month, CMM will re-commence a search at no
senior executive, with the objective of pinpointing ideal additional cost
candidates within 10 working days.
• assle-free service…
H
Leaving you focused on running your business!

“As a Swedish-based company we were facing problems in hiring
qualified sales staff for our UK business. However, once we made
contact with CMM Express, I was surprised how quickly we managed
to pinpoint high quality individuals. It took less than a month for us to
appoint the right person and I was impressed by the results.”
Henrik Berqvist
Managing Director of Abacus Sportswear



Key Attributes of CMM’s Work
Research Discretion the progress of an assignment Questions you will undoubtedly ask...
CMM research is a process CMM understands there can and understands the need for
clarity, professionalism and What will it cost my Why can’t you do it yourself?
without compromise. It is a time be sensitivities attached to
honesty and all times. business to find the Of course, there may be a
honoured and proven fact that any job search and will always
best talent? temptation to use your own
accurate research enables work with the upmost discretion
a firm to differentiate itself. and professionalism. Very often
Integrity To answer that question with network of influence to highlight
CMM recognises that with any another, what will it cost your the right professionals to join
CMM is no exception and this potential candidates are not the
mandate it is also representing business in the long term if you your team. But approaches
enables it to understand the people actively searching for
the client’s brand, beliefs and don’t find the best talent? Every like this consistently provoke
dynamics of the industry and all work – CMM invariably finds the
values and will always work as recruitment business charges problems. They often result in a
key areas of the evolving world best performing staff are already
an ‘extension’ of the business it differently, but as a simple, fundamental lack of objectivity
of golf. This aspect of its work is doing a good job for someone
is recruiting for. Although CMM transparent structure CMM bases in identifying a cohesive and
fundamental to the success of else – so its communications
is a truly global business, it has its fees on a percentage of first- high-performing team, and
each assignment. with the client and potential
not lost sight of the fact that year basic salary, excluding any instead produce a lackluster
candidates are tailored to be
performance-related bonuses amalgam of inappropriate skill-
Benchmarking sympathetic, timely, informative personal service is key to its
ongoing value to clients. CMM or benefits. sets that fail to deliver the highest
CMM can identify and and trustworthy.
understands the power of a possible standards and values
accentuate candidates’ for your development. Do not
strengths, as well as assess their Communication long-term business partnership
and will always adapt its be tempted to treat recruitment
weaknesses to establish whether Every recruitment process is as an activity that can be done
they can be overcome. Each different but one aspect always approach to the needs of the
client. without professional guidance.
candidate is therefore matched remains constant…the need Your people remain the most
against the defined job to communicate in a clear valuable commodity in your
description and criteria set by its and timely fashion with both entire project and will shape its
clients and only presented when employer and candidates. CMM success – or failure.
CMM is entirely satisfied there is prides itself on always keeping
an appropriate match. both parties fully informed on



CMM: Shaping golf’s
global community
In addition to its proprietary database, CMM utilises the latest social
media networks, advertising opportunities, and networks beyond the
golf industry, to pinpoint candidates that will make a measurable
difference to your business.

Its Linked In group, ‘Colt Mackenzie McNair – Global Golf Recruitment’
has nearly 4,000 members and these golf industry professionals are
always first to hear about new roles within the global golf industry.
Members of this group also take the opportunity to share best practice
and value the chance to discuss business with like-minded peers who
are often working in different regions of the world.

Colt Mackenzie McNair’s Facebook page is also regularly updated with
golf industry news and opportunities. CMM’s page plays a vital role in
aggregating the top golf business news of the day and acts as a very
informative, highly interactive information tool.

Candidates and clients can also access up-to-date industry news
by logging onto Colt Mackenzie McNair’s Golf Industry News digital
newspaper, which gives readers the opportunity to comment on the
stories of the day. As an addition, they can follow ‘Golf Recruiter CMM’
on Twitter, for up-to-the minute golf news and views.



CMM’s Lead Strategic Partner – Kpmg Golf Advisory Practice

Colt Mackenzie McNair is proud of its ongoing Colt Mackenzie McNair’s relationship with KPMG, level golf and hospitality vacancies from across the
relationship with KPMG’s Golf Advisory Practice developed over a number of years, has seen CMM EMEA region, and reveals how some of the industry’s
based in Budapest, Hungary. Not only has KPMG support the Golf Business Forum, KPMG’s annual leaders have built their own careers.
been a valued client, it has also become a conference for decision-makers and business
strategic partner of the CMM business. executives working in the EMEA golf industry. Colt Mackenzie McNair also features in KPMG’s
‘Blueprint for Successful Golf Development’, which
Also, KPMG’s Golf Business Community website highlights every key aspect of launching and
features the ‘Golf Career Corner’, which is powered managing a new and profitable golf development.
by content delivered by Colt Mackenzie McNair. This includes a chapter on recruitment and retention
The widely read section of the site contains valuable provided by CMM.
recruitment and management advice, executive-



Other Strategic Partners...
Colt Mackenzie McNair also has valuable relationships with the following key golf industry bodies…

Club Managers Association of Europe Asian Golf Industry Federation Professional Golfers
The Club Managers Association of The Asian Golf Industry Federation Association of Europe
Europe (CMAE) is a non-profit making is a not-for-profit regional The PGAs of Europe is an Association
professional association with members organisation with a distinguished of National PGAs (30 European and
involved in the management of sports clubs (golf, tennis, member roster representing leaders in the Asian golf seven International) with a collective
sailing, rowing, rugby, football, cricket), health fitness industry including golf course and club suppliers and membership in excess of 18,500 golf professionals
clubs, leisure, city and dining clubs located throughout professional support services, and golf course architects, whose objective is to represent, promote and advise
Europe. The CMAE is also the pan-European ‘unifying’ to golf real estate and development companies. PGAs on a business-to-business basis.
organisation for a variety of national professional
associations for club managers and secretaries.
British Golf Industry Association International Association of
The British Golf Industry Association (BGIA)  Golf Tour Operators
British and International Golf is the lead trade body representing UK IAGTO (International Association of Golf Tour Operators)
Greenkeepers Association manufacturers, wholesalers and  is the global trade organisation for the golf tourism
BIGGA is the UK’s leading professional distributors of golf products and services.  industry. Established in 1997, IAGTO’s membership now
association actively working to enhance the It operates as one of 17 trade associations under the comprises 1,808 accredited golf tour operators, golf
professional reputation and well being of golf auspices of the Federation of Sports Play Associations resorts, hotels, golf courses, receptive operators, airlines,
greenkeepers and other sports turf professionals. (FSPA), Europe’s largest sports trade body. tourist boards, approved media and business partners
in 89 countries including, at its core, 430 specialist golf
tour operators in 56 countries.



Client Testimonials
“We have been highly satisfied with CMM’s “The approach CMM took to “CMM sits at the heart of the global
executive search. They have a very diverse present us with a shortlist of candidates golf business and understand not only
and international database of possible was very refreshing. We have used how the industry works, but have an
candidates, for both operational and other executive search companies in encyclopedic network of contacts that
senior positions in the golf (and wider hospitality and sport) the past, across different facets of the business, but often are invaluable to businesses seeking the highest level of
industries. Above all, the personal attention they give clients they have disrespected the brief we have given them. employees. Not only do they always deliver, they go about
sets them apart from other HR solution providers. We would CMM listened to what we required, and then subsequently their work in an efficient, discreet and highly professional
certainly recommend their services.” pre-selected candidates who all delivered against the manner, giving you direct, honest feedback from start to
search criteria in the brief. finish.”
Marnix von Bartheld
Partner at KPMG Ivan Livschitz Iain McInally
Vice President, Vidago Palace Hotel, Portugal General Manager, The Address Montgomerie Dubai, UAE

“CMM provided us with a very thorough and
professional service in recruiting the right “Through using the services of Colt “CMM was directly involved in the recruitment
candidate for the position of General Manager at Mackenzie McNair, we were able to identify of some of our top management positions.
Almouj Golf in Oman. I was very impressed with many excellent candidates for the role of Chief They played an important role in ensuring
the detailed information provided on all candidates and Executive of BIGGA, all with a diverse range of that we got access to the best professionals
the time spent with me as the client. The details proved very experience. CMM’s process helped us to focus available in the market, meeting our strict criteria, and in
useful during the interview process and ultimately resulted in on the criteria which will be important to BIGGA as we move assisting us to make the right choices to match our brand
us selecting the best suited candidate for the role.” forward.” requirements and business plan.”
Christopher May Andrew Mellon Andreas Anastasiou
Chief Executive Officer, Dubai Golf Chairman of BIGGA General Manager, Elea Estate, Cyprus



Candidates’ Experience
Gary Silcock Simon Duffield Austen Gravestock
Director of Golf, La Manga Resort, Spain General Manager, Almouj Golf, Oman General Manager, London Golf Club

“CMM’s in-depth knowledge of the golf industry “One extremely impressive quality that sets CMM “From a candidate’s perspective it is important to highlight
really does put them head and shoulders above the apart from all other recruitment companies is their that CMM understood what I was looking for in my
competition. They are experts in directing both candidate understanding of what a candidate requires and expects career. They took time to research my personal aims and
and employer during a recruitment process. As a from an employer. Some recruiters just try and find ambitions and this led me to my current role at London
candidate, I valued their direct feedback to me – they someone to ‘fit the bill’, but CMM understands that any Golf Club.
were always honest and stated if a position did not suit appointment has to work for the candidate as well as the
my ambitions. CMM’s communication through my own employer. This approach gives me huge confidence in “You demand a lot of trust and discretion from a business
recruitment process was second to none. CMM and it is a company I know I can trust with my career that is effectively helping you manage your career path
aspirations.” and CMM have delivered on both counts. It was clear
“I genuinely value the vast global network it has to me very early on in our working relationship that they
developed over the years and the result, quite simply, is understand golf and recruitment and I was surprised at
that CMM always has its finger on the golf industry’s pulse.” the level of communication, re-assurance and feedback I
Jim Croxton received when I was a candidate for my current role.”
Chief Executive of the British and International
Golf Greenkeepers Association
David Marsh
Golf Director PGA Professional, “As a candidate for a senior management job, they
Fenti Golf Club, Sudan expertly guided me through the process, understanding
my needs and requirements, whilst at the same time Wayne Sheffield
“The team at Colt Mackenzie McNair brings with it a clearly demonstrating an in-depth knowledge of the job Chief Executive, The Wisley
wealth of experience, professionalism and attention to role and quickly answering any questions I had.
detail that is second to none. I have no hesitation in highly “CMM works with some of the biggest brands in the game.
recommending them to any candidate or company. It is important to state that CMM strike a perfect balance This positioning is hugely attractive for candidates as it
They have excellent communication skills and I’ve seen it between managing the needs and requirements of the becomes quite clear that CMM is often at the heart of
from both sides of the fence – candidate and client – and candidate with the expectations of the client. From a many key golf industry appointments across the EMEA
it is clear the company and its team of consultants and candidate’s perspective they understand that career region.
researchers know golf, understand it and have the best decisions are not just about the role, they can affect
interests of any candidate at the centre of everything it your family and the way you live your life. They also do “Even though CMM operates a global business, it has
does.” what they promise, and are trustworthy and honest, all not lost sight of the need for a very personal and friendly
important attributes from the eyes of a client.” service and this is undoubtedly what sets it apart from its
competitors.”



CMM in the media

As the golf industry’s leading executive recruitment Of course, CMM has built a reputation for world-class Leading golf industry journals recognise CMM’s reputation
service, Colt Mackenzie McNair regularly features in recruitment services, but it is also seen as a company that and always value its opinion. As a result, the company
many magazines, journals and websites and is often operates at the heart of the golf industry. Its team of expert is regularly asked to comment on key recruitment,
asked to comment on market trends and how businesses consultants and researchers are in constant contact with management and development issues affecting global
should constantly manage and improve their teams. the world’s largest and most successful golf businesses and golf businesses.
brands and this regular communication gives it access to
unprecedented intelligence and knowledge, which allows
CMM to react and deliver against the ever-changing
requirements of the industry.



A Selection of our Clients 1|2

Golf Clubs:

Royal Cinque Ports Golf Club

Resorts:



A Selection of our Clients 1|2
Hotel Groups: Travel:

Product Manufacturing: Associations and Governing Bodies:

Professional Services: Multi Site Operators:

Apparel: Turfcare/Irrigation:



The CMM Team
Richard Wood Douglas Philip Biddy Lloyd Jones
Richard is the co-founder of Colt Mackenzie Douglas is Head of Research. He has a human Biddy is Head of Consultative Services at Colt
McNair and has more than 20 years’ experience resource management degree from Stirling Mackenzie McNair. She is an experienced
in the international sports market, managing University, Scotland, and is responsible for development consultant with a distinguished
top amateur golfers and professional cricketers before building a global talent pool from within the leisure and career in her field. She has worked in the private, SME and
establishing a successful sports marketing agency, hospitality industries. He and his team are also responsible public sector, with companies such as Easyjet, BDO Stoy
Mondosport. Richard is a 2-handicap golfer and is a for pinpointing talent from outside of these industries, in Hayward, London Underground, UK Atomic Energy Authority,
member of the Honourable Company of Edinburgh Golfers, particular identifying rising stars with transferable skills. NHS, Izodia, The Serpentine Gallery and Qatar Airways.
Muirfield, Scotland.
Biddy’s area of expertise is enhancing the success of
Ryan McKinnia businesses through the effectiveness of its leaders,
Stewart McNair Senior Consultant Ryan has a business by coaching and developing individuals and teams
Stewart McNair, co-founder of Colt Mackenzie and marketing degree from Bristol University responsible for its future success. She focuses on
McNair, has more than 25 years’ experience and significant golf industry experience across behavioural and culture change, management
in executive search in the UK, Europe, Middle many functions including sales, food and beverage and development and dynamic working relationships.
East, Africa, Asia and the USA, and is known as one of day-to-day golf club operations. Ryan has worked at two of
the industry’s leading figures. For many years, Stewart the Home Counties’ premium golf clubs, Worplesdon and
specialised in the financial services sector and was Queenwood. David Julius
retained by leading multinational businesses and David is a member of Colt Mackenzie McNair’s
globally recognised brands. While based in the Middle Advisory Board and acts as a Senior Consultant
East, he travelled extensively around Asia, acquiring a Tim Orgill on the global platform. David has spent more
comprehensive understanding of the cultures and business Tim heads up Colt Mackenzie McNair’s office than 35 years in the commercial property sector and
needs of markets that have benefited from in Hong Kong and is Principal Consultant for was previously a Partner in one of London’s leading West
a rapid growth in golf. Asia. With over seventeen years experience in End agencies, D E J Levy. When David left the business,
event management and operations management, Tim aged 40, he became a consultant to the practice and
offers a wealth of working knowledge in implementing simultaneously launched his own commercial property
Ian Timberlake and delivering sports and non-sporting events as well as investment company. He also diversified into a highly
Ian is Colt Mackenzie McNair’s Principal sponsorship management and delivery. successful tourist related retail business in London’s West End,
Consultant for Europe. With more than 15 years’ which he subsequently sold.
experience in the golf industry, ranging from Tim graduated from the San Diego Golf Academy. He has
tournament promotion to corporate golf management, worked for the Asian Tour as well as the European Tour in
via a senior role at the La Manga Club, Spain, Ian is a event operations and television. Tim has managed and run
well-known and popular golf business professional. A serial over thirty five professional golf events throughout Asia and
networker with one of the best contacts books in golf, Ian Europe.
joined Colt Mackenzie McNair in 2007 and is a key member
of CMM’s Executive Search team.



Company Contacts

Designed and produced by TC Communications
CMM HQ CMM Middle East and Africa CMM Asia Pacific
Kingswick House, Kingswick Drive, DIFC, Gate Village, Building 7, Suite 1005 Enterprise Building,
Sunninghill, Berkshire SL5 7BH, 1st Floor, PO Box 506634 236 Queens Road, Central,
United Kingdom Dubai, UAE Hong Kong

Tel: +44 (0) 1344 292299 Tel: + 971 4 323 0025/6 Tel: + 852 2541 7452
E-mail: enquiries@coltmm.com E-mail: smcnair@coltmm.com E-mail: torgill@coltmm.com

www.coltmm.com

CMM Brochure

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