2. Health and Fitness Industry
 The health and fitness industry is very well placed to take
advantage of the opportunities and benefits available to them
through online marketing.
 The industry is hugely competitive
 Different brands of food supplements, fitness products and gym
memberships all battling for the same health conscious audience.
 Health and fitness is a community driven practice.
 People seek the support and advice of others when starting out on a
health or fitness regime. This is where several aspects of online
marketing, in particular social media, can be hugely beneficial.
 Online marketing can allow health and fitness organisations to
better target new customers and communicate and interact with
their current customer base.

3. The Power of Social Media
 Social media fits perfectly with the health and fitness
community.
 Often a supportive and collaborative effort, those involved in the
health and fitness industry are keen to share in their achievements
and challenges.
 The leading health centred social network site is Cafewell.com.
 There, members can track their progress on fitness regimes and
diets or get advice, information and help on various health
conditions and medical concerns.
 Social media is an excellent means to better reach those involved
and interested in health and fitness.
 The support and encouragement people are able to receive through
these channels is invaluable. Providing social media communities
on your healthcare site allows customers to better connect with the
organisation and other customers on a variety of health issues.

4. The Power of Reviews
 Linked to the power of social media and the community culture
inherent within the health and fitness industry is the growth in
importance of reviews.
 Whether it is a new gym, fitness class, food brand or health
supplement, more and more people than ever before are seeking
the advice and opinions of others in the form of online reviews.
 With customers seeking the thoughts of others, it is important
that your organisation has a significant presence within these
review sites and communities and that you maintain a positive
reputation.
 If customers are looking at a significant financial investment
they seek reassurances from elsewhere.
 Be sure and encourage positive feedback from satisfied
customers to maintain a positive rating across the online world.

5. The Power of Images
 The online world loves pictures – and the health and
fitness industry suits the growth in online imagery
perfectly.
 Sites like Pinterest and Instagram have led to significant
opportunities for online brand promotion through imagery.
 Sharing interesting and valuable pictures can lead to
significant brand exposure from a growing online audience.
 Everything from new fitness workouts to weight loss results
and healthy diet ideas can be promoted and shared online

6. Summary
 Given the community and shared nature of the health and fitness industry,
online marketing can work very well in boosting the visibility of your brand
amongst a targeted group of people.
 Those searching for, buying and using health and fitness products regularly
seek the support and advice of others for mutual encouragement and
confidence boosting.
 Online marketing and social media in particular, is the perfect platform for
allowing these relationships between customers and brands to develop and
foster.
 Customers can share information, advice, pictures and videos in a safe online
environment at a very low cost to the organisation.
 Television and print advertisements can be very costly and offer nothing like
the levels of interaction and engagement available through online marketing.
 Promoting your product online allows for greater relationships to be built with
your customer base.
 This ensures issues and problems are kept to a minimum, consumers are
happier and more likely to share in promoting your product to their friends and
family via word of mouth, further broadening your brand awareness and reach.