1. How to Boost Student
Recruitment
7 Top Tips from a leading
Education Consultancy

2. Location
• Make the location you are in as desirable and
attractive as possible
• Refurbish all your campus buildings
• Install more modern fixtures and fittings, upgrade
technology or simply add a fresh coat of paint
• Make sure any gardens are grounds are kept tidy
and in bloom
• The setting and surroundings are often where
potential students form their first impressions of the
University as a whole.

3. Recommendations
• Students like to seek reassurance when making
the important decision of where to study
• Provide testimonials from past students
outlining all the strengths of the University
• Make sure the testimonials are from real
students !

4. Achievements
• Promote past student achievements and
accomplishments
• Famous Alumni who went on to become
established figures in their respective fields
indicates the quality of the school
• This highlights graduate prospects and outlines
what can be achieved by the student at the
school.

5. Employment
• Having strong employment prospects for
graduates is hugely appealing to potential
applicants.
• Highlight your schools strongest graduate
prospects with stats, figures and past success
stories.

6. High Schools
• Help potential students and ensure you remain
front of mind by sending education consultants
to visit local high schools.
• Students are more likely to connect and respond
to messages if they are delivered face to face
where they can discuss their issues and share
thoughts and concerns.

7. Get Online
• It would be foolish not to embrace technology as
a means for promoting your school.
• Social media sites and blogs are excellent tools
for maintaining presence and sparking
discussion on the web
• Direct Google advertising can return strong
results.

8. Offer Something Unique
• Offer something different. A unique experience
or opportunity students won’t be able to get
from other
• A well connected study abroad program is highly
popular
• The opportunity to participate in a renowned
student athlete program.
• Highly advanced technologies and industry
leading research can also be appealing to
academics.

9. Conclusion
• Ultimately you need to outline precisely why a
potential student should choose your institution
over any of the other ones.
▫ What do you do differently?
▫ What can you offer that no one else can?
▫ How will their experience at your school benefit
them?
• Make sure your messages answer these
questions clearly.