1. The 2013 LION Survey
Preliminary results
Presented by Edson C. Tandoc Jr.
@iamedson
Missouri School of Journalism
University of Missouri
Missouri School of Journalism

2. A survey of LION members
Email Invitation
50 completed responses
49 years old
Journalist for 21 years
66.7% males
University of Missouri
Missouri School of Journalism

3. Money Matters
Monthly Funding: $4,000
Advertising
Foundations
Personal funds
Individuals
Corporations
Sponsorships
Internet services
Content syndication
Events
Marketing services
Paywall
60.14
9.78
4.89
4.43
4.17
4
2.58
1.93
1.61
0.89
0
0
University of Missouri
20
40
60
80
Missouri School of Journalism

4. Money Matters
Monthly Expenses: $4,000
Operations
24.88
News staff salaries
17.33
Management salaries
15.37
Freelance payments
13.73
Revenue staff
9.24
Physical office
5.06
Equipment
4.2
Promotions
3.91
0
University of Missouri
10
20
30
Missouri School of Journalism

5. Content Matters
Publication Frequency: 69% daily
Government
4.38
3.95
Education
3.93
3.75
Politics
3.7
3.28
Environment
3.21
2.92
Health
2.92
2.79
Sports
2.53
2.46
Celebrity
1.44
1
University of Missouri
2
3
4
5
Missouri School of Journalism

6. Staff Size
Full time editorial staff
40
37
Full time revenue staff
60
37
35
50
50
30
40
25
20
37
30
17.4
15
20
10
8.7
10
5
0
6.5
6.5
2
3
0
0
University of Missouri
1
2
3 to 5
0
1
Missouri School of Journalism

7. Staff Projections
Editorial staff
90
80
70
60
50
40
30
20
10
0
82.6
17.4
Revenue staff
100
90
80
70
60
50
40
30
20
10
0
86.4
9.1
4.5
Increase Stay the
same
University of Missouri
Missouri School of Journalism

8. Audience Matters
 Uniques: 46,500
 Page views: 120,000
 Time on site: 2 minutes
80
70
70.5
60
50
40
30
25
20
10
2.3
2.3
Same
Decreased
0
Increased a Increased
lot
University of Missouri
Missouri School of Journalism

9. docjr@yahoo.com
Thank you very much!
Maraming salamat po!
@iamedson
email: jennerm@missouri.e
University of Missouri
Missouri School of Journalism