BU Now may be the country's only stand-alone, pure play student electronic news medium. This presentation discusses promotional strategies that have developed BU Now's brand equity and traffic volume since its founding 3 years ago. Dr. Richard Ganahl will present this at the College Media Advisors national conference in NYC on March 2011.

1. CMA: NATIONAL CONFERENCE
NEW YORK, NY MARCH 2011
DR. RICHARD GANAHL
BLOOMSBURG UNIVERSITY, PA

2. TABLE OF CONTENTS
• U NOW: WHAT IS IT?
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• TAFF DEVELOPMENT
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• ONTENT STRATEGIES
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• OCIAL MEDIA PROMO’S
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• DIT & TRAFFIC PROMO’S
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3. PURE PLAY/STAND-ALONE:
• AYBE UNIQUE IN USA
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• O AFFILIATION W/ OTHER
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STUDENT CAMPUS MEDIA
• O OFFICE…NO BUDGET
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4. PURE PLAY/STAND-ALONE:
• AYBE UNIQUE IN USA
M
• O AFFILIATION W/ OTHER
N
STUDENT CAMPUS MEDIA
• O OFFICE…NO BUDGET
N
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5. BU NOW TRAFFIC TO DATE
• 255,000 TOTAL VISITORS
• 5,000 UNIQUE VISITORS
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• 52 VARIOUS COUNTRIES
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• -800 DAILY PAGEVIEWS
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6. RECRUIT & RETENTION
• CROSS ALL MAJORS
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• RIZES AND PARTIES
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• RESS PASS & T-SHIRTS
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• 5-30 @ WKLY MEETINGS
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7. E-RESTAURANT PAGE
• 0 LOCAL RESTAURANTS
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• ULL BRANDED MENU
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• NLINE ORDER LINK
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• TICKY & HIGH TRAFFIC
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8. TODAY’S TOP GALLERIES
• ASY TO LOAD MANY PIC
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• SEE YOUR PIC’ CARDS
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• REAT WAY TO STORY TELL
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• EEP ‘EM ON BU NOW SITE
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9. BU NOW TV & I-RADIO
• TUDIO & ON LOCATION
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• HOOT STUDIO MONDAY
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• AUNCH ON WEEKEND
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10. SOCIAL MEDIA EDITOR
• DIT & EVENT PROMO
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• WITTER, DIGG
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• TUMBLEUPON, FARK
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• LASHDOT
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• RIEND BU NOW NOW!!!
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11. EDIT & TRAFFIC PROMO’S
• LYERS, POSTERS, SHEETS
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• ABLE TOPS, BUS STOPS
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• -MAIL BLASTS
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• EARCH ENGINE OPTIMA’Z
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• ITE TRAFFIC PROMOS
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12. • E THERE NOW
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• WW.BUNOW.ORG
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