I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA

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Originally presented at SXSW 2012, Chloe Gottlieb - R/GA's SVP, Executive Creative Director, Interaction Design - looks closely at how to create deeper, more balanced value exchange between consumers and brands, including strategies to uncover what your brand has to offer and what your most valuable customers can give in return.

Technologie Business

Proprietary & Confidential. © 2012 R/GA All rights reserved.

WELCOME TO THE EXCHANGE ECONOMY
THERE’S VALUE IN ALL LEVELS OF EXCHANGE
TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS
CREATE BEHAVIORAL OPTIMIZATION LOOPS
BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME
TEST. LEARN . OPTIMIZE.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

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I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA

47. WELCOME TO THE EXCHANGE ECONOMY THERE’S VALUE IN ALL LEVELS OF EXCHANGE TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS CREATE BEHAVIORAL OPTIMIZATION LOOPS BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME TEST. LEARN . OPTIMIZE. Proprietary & Confidential. © 2012 R/GA All rights reserved.