Did you know… - Canadians visit more websites and spend more time on web pages than anyone else in the world - 62 per cent of us have smartphones - 90 per cent of home buyers use the Internet in their search Find out what that means for you in terms of branding and marketing. This presentation was a part of 2013 REW.ca Marketing and Branding Seminar. Go to http://www.youtube.com/watch?v=RbajK6PXBQY to watch the seminar recording.

1. From REW.ca Marketing and
Branding Seminar Spring 2013
How Plugged are
Canadian
Home Buyers?

2. DAVID GORDON-SMITH
• Corporate Training Manager at Glacier Media Inc.
• Over 10 years’ experience in Internet Marketing
• Trained 200+ sales representatives across Western Canada to
provide digital exposure to their traditional print clients

3. CANADA IS #1

4. CANADA IS #2

5. DON’T FORGET MOBILE

6. BUT I’M A REALTOR!
Source Our Mobile Planet: Canada (GOOGLE)

7. HOME BUYING HABITS
Source – National Association of Realtors & Google
http://www.realtor.org/reports/digital-house-hunt
of home buyers searched online
during their home buying process
90%
of new home shoppers utilize
a mobile device while they are
watching TV36%

8. THE ZMOT
Source – National Association of Realtors & Google
http://www.realtor.org/reports/digital-house-hunt
52% turn to the Web as their first step.
In fact, real estate related searches on Google.com grew 22% year-
over-year. Additionally, approximately one-fifth of real estate related
searches happen on mobile devices, and Google real estate related
searches on mobile devices grew 120% percent year-over-year from
2011 to 2012.

9. WHERE ARE YOU?

10. ITS NOT ALL DIGITAL

11. BUT ALL OF THESE
Of website readers READ
PRINTED* NEWSPAPERS
78%
STILL READ ONLY PRINTED
EDITIONS
57%
READ ONLY DIGITAL
CONTENT…
11%
Full sample and RO markets 2012
*Print includes PDF

12. FOR MORE INFORMATION
PLEASE CONTACT US
604.630.2504
SERVICE@REW.CA