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Walking the
                                  Tightrope




Regus Business Confidence Index
Issue 6
April 2012
Management summary
                As business confidence stabilises, companies are
                looking for additional ways of containing and reducing
                overheads while also driving growth.
                The latest Regus Business Confidence Index, based on over 16,000 interviews
                across the world, shows business confidence levels stabilising, after experiencing a
                significant fall in the previous edition (September 2011).

                Surprisingly, confidence has increased more in counties that were initially hit hardest
                by the downturn, suggesting that reform and/or economic stimulus measures
                may be having a beneficial effect. Globally, the proportion of companies reporting
                revenue growth remains unchanged on six months ago while a slight squeeze on
                profits is revealed.

                Mindful of the need to contain costs in the quest for sustainable growth, companies
                are looking for ways of capping overheads without reducing their competitive
                advantage. This latest edition of the Regus Business Confidence Index reveals that
                ‘lack of access to capital”, ‘inflexible office overheads’ and ‘high/inflexible distribution
                costs” have contributed most to corporate distress over the last few years.

                In order to reduce costs without damaging growth prospects, companies
                worldwide are prioritising ‘shortening supply chains’, ‘reducing fixed office costs
                with more flexible arrangements’ and ‘increasing use of cloud IT applications’ as
                their key initiatives.




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 2
Key findings & statistics
                  •	 The latest Regus Business Confidence Index, which incorporates both forward
                     looking statements and actual performance factors, reveals that global optimism
                     is stabilising – down only 1 point to 113 since autumn 2011. This signals that
                     the marked decline in confidence (-11 points) reported between March and
                     September 2011 has arrested and gives grounds for hope in a return to the
                     confidence growth trend recorded between April 2010 and April 2012.

                  •	 This new research from Regus shows that revenue and profit growth remain
                     largely stable since September 2011 with no variation in companies reporting
                     revenue growth from September 2011 to March 2012 (51%) and 40% reporting
                     profit growth compared to 42% six months earlier.

                  •	 75% of businesses expect their revenues to rise in the next twelve months.

                  •	 Respondents identified key factors that contributed to corporate distress during
                     the slowdown as:
                            •	 lack of access to cost effective capital (47%)
                            •	 paying for unnecessary fixed office space (45%)
                            •	 and inflexible margins paid to distributors or resellers and
                               introducers (44%)

                  •	 In order to achieve cost savings without damaging growth prospects companies
                     identified key cost-cutting initiatives such as:
                            •	 a shorter supply chain (40%)
                            •	 fixed office space reduction through more flexible options (39%)
                            •	 and more ‘cloud’ IT applications (39%)

                  •	 These findings highlight that businesses are emulating the efforts of global
                     governments to identify areas for belt-buckling that will not affect growth and are
                     particularly keen to increase flexibility within their operations.

                  •	 Top initiatives to provide growth sustainability and stability were identified as:
                            •	 a wider distribution of customers (45%)
                            •	 and more flexible working conditions for staff (37%)




      Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 3
Confidence and business
size correlation
                 •	 The research found that large businesses are more optimistic than their smaller
                    counterparts with a Business Confidence Index rating of 124 compared to only
                    107 for small businesses.

                 •	 A greater proportion of large businesses identified permanent staff redundancies
                    as one of the main reasons for distress in the economic slowdown (47%) than
                    small businesses (41%).

                 •	 More small businesses (40%) than large businesses (34%) identify greater use
                    of pay-as-you-go business services as key for cost saving highlighting a strong
                    propensity to opt for more flexible operations.




     Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 4
Introduction
                                           At the start of 2012, the world economic outlook
                                           remains uncertain as the Eurozone crisis continues to
                                           affect global markets. Consumer confidence in India
                                           and China remains high according to Nielsen1 although
                                           emerging economies are expected to be affected by
                                           slower internal demand during 2012.2 In order to provide
                                           a backdrop for this latest edition of the Regus Business
                                           Confidence Index, it is necessary to paint a picture
                                           of current financial and economic indicators around
                                           the world, which show the measures being taken by
                                           government and central banks to support economic
                                           growth in their country or region. Seen in the light of
                                           these supportive measures, readers may choose to
                                           conclude that the stabilisation of business confidence
                                           revealed in this report is evidence of their success.
Consumer                                   The IMF confirms this outlook predicting that the Eurozone economy will enter
                                           a mild recession in 2012 due to the rise in sovereign yields, the effects of bank
confidence in                              deleveraging, and the impact of further fiscal consolidation. In particular, Eurozone
India and China                            funding contracted to such an extent that the European Central Bank (ECB)
                                           offered a three-year Long-Term Refinancing Operation (LTRO) lending €529.5
remains high                               billion ($712.81 billion) to 800 lenders in March 2012 in addition to the €489.2 billion
                                           dispensed in late December 2011 to 523 banks.3 In the UK alone in 2011, the Office
                                           of National Statistics reports that businesses spent the lowest amount since 1993
                                           in acquiring other businesses indicating that lack of access to finance still weighs
                                           heavily on their prospects.4

                                           In the USA, however, the IMF reports an unexpectedly positive trend in business
                                           capital investment and a strengthening of consumption as consumers reduced their
                                           savings rates. The National Federation of Independent Business also predicts a
                                           possible increase in domestic demand as businesses plan to rebuild stock after fully
                                           56 months of inventory liquidation.5 In spite of this increasingly rosy picture, the IMF
                                           shows concern about any decrease in stimulus spending.6




1
 	   Nielsen, Consumer confidence, concerns and spending intentions around the world, Q4 2011
2
 	   The IMF, World Economic Outlook Update, 24th January 2012
3
 	   The Wall Street Journal, ECB gives banks a big dollop of cash, 1st March 2012
4
 	   The Guardian, UKplc shuns domestic acquisitions as business confidence falls, 6th March 2012
5
 	   Reuters, Small business confidence at year high in February, 13th March 2012
6
 	   The IMF, World Economic Outlook Update, 24th January 2012



                        Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 5
Introduction
Further dampening                         In emerging BRIC economies growth has also slowed slightly and in China in
                                          particular higher interest rates and contracted private sector credit have affected
of foreign trade                          housing investment and foreign trade. Further dampening of foreign trade activity will
activity will be                          be caused by weak world demand. As a result the OECD predicts a muted real GDP
                                          growth for China in 2012.7 Similarly in India volatility in global markets and particularly
caused by weak                            disquiet in Europe reduced inflow of foreign capital in the past year.8 On the other
world demand                              hand in Brazil, although growth has slowed down, natural oil and gas reserves, plus
                                          increasing domestic demand, place the country in a position to potentially overtake
                                          the UK as the world’s sixth largest economy.9 The Brazilian economy, now reportedly
                                          worth $2.5tn, is reported by the Instituto Brasileiro de Geografia de Estatistica to have
                                          grown in the fourth quarter last year by 0.3% on the previous quarter.10

                                          In the UK on the other hand, where unemployment rose by 28,000 to 2.67 million
                                          in the three months to January 2012,11 the Office for Budgetary Responsibility
                                          (OBR) predicts a further rise in unemployment levels.12 A joint report by the IMF
                                          and the OECD reveals that the UK is currently one of the weakest economies in
                                          the G20, although a ray of hope was cast by approval in Brussels of the National
                                          Loan Guarantee Scheme; a £20 billion programme aimed at increasing lending to
                                          small businesses.13 It is felt that the Eurozone is heavily affecting the UK’s economic
                                          prospects although within Europe prospects are mixed. On the one hand French
                                          statistical agency Insee reports that in the last quarter 2011 the French economy
                                          grew 0.2% (a contraction had been predicted),14 while Germany, so far representing
                                          a bullish exception in Europe, actually experienced a decrease in export levels and
                                          slower domestic consumption.15




7
 	 OECD, China Economic forecast, November 2011
8
 	 Business Today, Euro Crisis to keep Indian markets volatile: Economic survey, 15th March 2012
9
 	 BBC News, Brazil ‘Overtakes UK’s economy’, 6th March 2012
10
   	 Blottr, Brazil economy slows down and grows 2.7% in 2011, 6th March 2011
11
  	 BBC News, UK unemployment rises by 28,000 and reaches 2.67m, ONS reports, 14th March 2012
12
   	 The Guardian, Budget 2012: the OBR predictions for the UK economy, 21st March 2012
13
   	 Daily Mail, Britain is among the worst performing economies in G20, says grim report, 15th March 2012
14
   	 The China Post, France’s economy grew 1.7 percent in ’11, 16th February 2012
15
   	 The Irish Times, Sagging exports hit German economy, 24th February 2012



                      Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 6
Regus Business
Confidence Index
                                        As governments in developed economies are forced to
                                        urgently curb their debt through fiscal policies and cost
                                        cutting measures, and emerging economies struggle
                                        to maintain growth momentum and formulate significant
                                        monetary policies in an uncertain economic climate,
                                        global business is trying to make its suggestions and
                                        requirements for future growth heard by policy makers.
                                        Although revenue growth at global level remains the
                                        same at 51% in March 2012 compared to six months
                                        ago, profits have felt a slight squeeze. Nevertheless, fully
                                        75% of businesses expect revenue growth in the next
                                        six months and are clear on their preferred growth-saving
                                        cost reduction measures.
                                        In order to provide business leaders and companies with a up-to-the-minute
                                        barometer of their peers’ confidence and outlook for the coming year the Regus
                                        Business Confidence Index Report analysed the opinions of over 16,000 business
                                        managers and business owners from 86 countries. In addition to enquiring about
                                        revenues and profits over the past year, and about their revenue expectations for
                                        the next 12 months, the report also analysed their views on factors that had caused
                                        particular corporate distress during the downturn, stability creating policies for future
                                        growth and cost saving measures that do not hinder company growth.




 	 The Wall Street Journal, The dreary Dutch economy in 2012, 23rd February 2012
16




                     Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 7
Growth expectations

                                        As governments try to provide long-term solutions
                                        to Eurozone instability, it seems that global business
                                        confidence is finally stabilizing with the proportion of
                                        companies reporting revenue and profit growth largely
                                        similar to that reported six months ago.
                                        The majority of major world economies report stable or unaltered revenue growth
                                        with Mexico, the UK and the USA reporting the greatest positive variation. In spite
                                        of this upturn, countries where the largest proportion of companies report revenue
                                        growth remain Germany, and emerging economies Brazil, India and China. Canada
                                        where companies reporting revenue growth remain stable may expect significant
                                        improvement of conditions in the future as Canadian commercial lending reportedly
                                        increased for the fifth time in the last quarter 2011 and reached its highest level
                                        since 2009.16


                                            Firms reporting revenue growth, September 2011 vs March 2012


                                                     Brazil
                                                     India
                                                    China
                                                 Germany
                                                  Belgium
                                                  Canada
                                          Global Average
                                                   Mexico
                                                   France
                                                      USA
                                                 Australia
                                                  S. Africa
                                                       UK
                                              Netherlands
                                                    Japan

                                                          0%         10%           20%       30%      40%   50%   60%   70%   80%

                                                               April 2012                September 2011




 	 The Wall Street Journal, The dreary Dutch economy in 2012, 23rd February 2012
16




                     Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 8
Growth expectations
                                        Companies reporting profit growth have decreased slightly since September 2011
                                        with a near stall in China, South Africa and Belgium and a decline in Brazil.
                                        This contrasts sharply with the positive portrait revealed by Mexico where the
                                        largest increase in companies reporting both profit and revenue growth is found.
                                        The UK and the USA confirm that they have ground for an increase in confidence
                                        with more companies having increased their profits in the past six months. Japan,
                                        Germany and the Netherlands report a double digit drop. The Dutch economy is in
                                        fact expected by the European commission to contract 0.9% in 2012 mainly due to
                                        high household debt.17


                                           Firms reporting profit growth, September 2011 vs March 2012


                                                     India
                                                    Brazil
                                                    China
                                                Germany
                                          Global Average
                                                  Canada
                                                     USA
                                                 Australia
                                                 S. Africa
                                                 Belgium
                                                  Mexico
                                                       UK
                                                   France
                                             Netherlands
                                                   Japan

                                                             0%          10%       20%      30%      40%   50%   60%   70%

                                                                  April 2012        September 2011




 	 Reuters, Canadian business borrowing heats up in Q4- Pay Net, 15th March 2012
17




                     Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 9
Regus Business
Confidence Index
                 Every six months the Regus Business Confidence Index
                 presents a view of global Business Optimism. This index
                 is a measurement formed on an aggregate of positive
                 statements combining year-to-date revenue and profit
                 trends with views on the timing of the full momentum
                 of economic recovery and aims to provide businesses
                 across the globe with a barometer of business
                 confidence and expected growth. The benchmark
                 average for the index was set at 100 in the first publicly
                 published edition of in September 2009.
                 In this iteration of the survey global business confidence has stopped plummeting
                 and is stabilizing with a slower drop in business confidence, down just one point to
                 113 – contrasting with the massive -11 point variation between March and September
                 2011. While emerging economies such as Brazil, India and China remain the highest
                 scorers Germany also confirms its place as third most confident nation in spite of
                 a negative variation on September 2011. Japanese prospects have undergone the
                 greatest drop in confidence while the UK and the USA, western economies most
                 gravely hit by the downturn reveal a significant increase in optimism, an important
                 vote of confidence for measures taken by policy makers in these countries to
                 safeguard business growth while stemming deficit.




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 10
Regus Business
Confidence Index

                                                September 2011         March 2012         Variation

                  Global Average                       114                113                -1
                  UK                                   87                 91                    4
                  USA                                  90                 105                15
                  France                               110                103                -7
                  Germany                              139                132                -7
                  India                                145                143                -2
                  China                                128                130                   2
                  Belgium                              112                103                -9
                  Netherlands                          99                 90                 -9
                  Brazil                               146                148                   2
                  S. Africa                            115                117                   2
                  Japan                                96                 82                -14
                  Australia                            114                114                   0
                  Canada                               114                113                -1
                  Mexico                               102                109                   7



                   Business Confidence Index, March 2012


                              Brazil
                              India
                          Germany
                             China
                           S, Africa
                          Australia
                  Global Average
                           Canada
                            Mexico
                               USA
                           Belgium
                            France
                                UK
                    Netherlands
                             Japan

                                       0   20     40         60   80       100      120   140         160




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 11
Growth-driven cost savings

                 Global markets continue to present only a fragile balance
                 and businesses globally, although keen to pursue new
                 growth paths are hedging their bets by continuing to look
                 for areas in which to make savings but only if these do
                 not affect growth.
                 Globally the majority of businesses identify shortening the supply chain (40%),
                 reducing fixed office space (39%) and using more IT cloud applications (39%) as
                 the key cost saving areas that will not damage growth in the future. Highlighting that
                 greater flexibility is felt to be an ideal way of making economies without hampering
                 development an increased use of pay-as-you-go business services (38%) was also
                 identified by a large number of respondents.



                  Top three ways to save cost without damaging growth             Global average

                  Shorter supply chain                                                 40%
                  Reducing fixed workspace                                             39%
                  More cloud IT applications                                           39%


                 On a country by country basis, a shorter supply chain was identified as a key cost
                 saving area by more French (49%), Chinese (47%)and UK (45%) companies than
                 average with only just over a quarter (26%) of Japanese companies highlighting this
                 as an effective measure. Japanese companies are, however, more likely than average
                 to identify IT cloud applications as ideal cost reducing initiatives (43%). Businesses
                 in the Netherlands (49%) and South Africa (45%) are particularly concerned with the
                 reduction of fixed workspace costs, a concern shared by only a quarter (25%) of
                 Chinese companies.




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 12
Growth-driven cost savings

                                         Top three saving areas that will not undermine growth

                                           50%




                                           37.5




                                           25.0




                                           12.5




                                            0.0
                                                  France

                                                           China

                                                                   UK

                                                                        Germany

                                                                                  Mexico

                                                                                             Belgium

                                                                                                       Canada

                                                                                                                Netherlands

                                                                                                                              Global Average

                                                                                                                                               S.Africa

                                                                                                                                                            India

                                                                                                                                                                    Australia

                                                                                                                                                                                USA

                                                                                                                                                                                      Brazil

                                                                                                                                                                                               Japan
                                                       Shorter supply chain                Reducing fixed workspace                                       More cloud IT applications




                                      Respondents were also asked to identify what they felt had been the main factors
                                      contributing to corporate distress during the downturn. In particular, access to cost
                                      effective capital was identified by almost half of respondents (47%). Fully 58% of
                                      companies in the USA and India report that access to capital was a major difficulty in
                                      the downturn as do 56% of Chinese businesses and 55% of UK respondents. Only in
                                      Germany (28%) less than a third of respondents identified difficult lending conditions
                                      as a hindrance.

                                      In the UK in particular, the Federation of Small Businesses (FSB) has been active
                                      voicing concerns over lack of lending to smaller firms. An FSB survey released in
                                      February 2012 reveals that in the UK between 2007 and 2010 there was a 24% fall in
                                      successful small business loan applications compared with only 9% in Germany and
                                      calls for public investor accounts and asset-backed lending to be brought into the
                                      £1bn Business Finance Partnership. As small businesses account for around 70% of
                                      employment in the USA and China it is no wonder that they are to be seen as a major
                                      engine of economic growth.18 Fortunately, in the USA the Thomson Reuters/PayNet
                                      Small Business Lending Index, which measures the overall volume of financing to
                                      U.S. small businesses, reports that lending to small firms grew 18 per cent in January
                                      year on year. In China in February 2012 the People’s Bank of China said it would cut
                                      its high reserve requirement by 0.5% to help increase lending.19

 	 Empowering SMEs Worldwide: The Alibaba Story, Brian A. Wong, May 2008; http://www.asiapacificforum.com/sub/sub_news/ns_20100318_smes.html
18

 	 CNN, China eases bank restriction to boost growth, 20th February 2012
19




                  Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 13
Growth-driven cost savings

                                           Main reasons for corporate distress during world economic slowdown


                                                70



                                                60



                                                50



                                                40



                                                30



                                                20



                                                10



                                                 0
                                                     USA

                                                             India

                                                                       China

                                                                                 UK

                                                                                         Australia

                                                                                                      S.Africa

                                                                                                                 Global Average

                                                                                                                                  Canada

                                                                                                                                           Mexico

                                                                                                                                                    Brazil

                                                                                                                                                              Belgium

                                                                                                                                                                        France

                                                                                                                                                                                  Netherlands

                                                                                                                                                                                                Japan

                                                                                                                                                                                                        Germany
                                                      Access to cost effective capital           Paying for unnecessary office space                Inflexible margins paid to distributors/resellers/introducers




                                        Other reasons for corporate distress were the cost of unnecessary office space,
                                        a concern that is confirmed in identifying the reduction of fixed office space with
                                        an area for cost saving. In particular Indian, Canadian and Brazilian companies felt
                                        that being bound to unnecessary office space was detrimental to them during the
                                        downturn. By contrast Belgian and French companies were the less affected by
                                        unnecessary workspace costs and more concerned about inflexible margins paid to
                                        distributors or resellers and introducers in the economic slowdown than average.

                                        Businesses were also asked to identify the initiatives that they believed would be
                                        most likely to contribute to economic stability in the future creating a solid ground for
                                        growth. In particular, businesses identified a wider distribution of customers as the
                                        best initiative to provide stability. This complements previous reports that the majority
                                        of firms globally are looking to expand abroad in the next few years.20 Predictably
                                        emerging economies are more likely to venture abroad in their dynamic quest for
                                        growth, while businesses in the Netherlands, Canada and France appear to be more
                                        confident in their existing markets.




 	 Regus, The Export Imperative, January 2012
20




                   Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 14
Growth-driven cost savings

                   Initiatives most likely to contribute to stable and sustainable growth


                     80


                     70


                     60


                     50


                     40


                     30


                     20


                     10


                      0
                          China

                                  Germany

                                            Brazil

                                                     S.Africa

                                                                Mexico

                                                                         Global Average

                                                                                          USA

                                                                                                Japan

                                                                                                        Australia

                                                                                                                    Belgium

                                                                                                                              India

                                                                                                                                      UK

                                                                                                                                            Canada

                                                                                                                                                     France

                                                                                                                                                              Netherlands
                            Wider distribution of customers                      More flexible working conditions for staff            Flexible workspace




                 Felxibility also featured prominently both in terms of conditions for staff and in terms
                 of location, further confirming that during the slowdown global business learnt to
                 shy away from lengthy fixed arrangements and is opting to remain nimble to achieve
                 growth. Brazilian companies are particularly keen to opt for flexible workspace,
                 followed by companies in the Netherlands and Germany while flexibility for employees
                 is particularly sought out by companies in France and Japan.




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 15
Optimism and business
size correlation
                 The Business Confidence Index confirms a difference
                 between the confidence levels of small firms and large
                 businesses. Globally large businesses are 17 points
                 more confident than their smaller counterparts confirming
                 the trend uncovered six months ago.

                    Business confidence by company size




                   Large Business




                 Medium Business




                   Small Business




                                0          20        40          60    80   100       120      140

                                    September 2011        March 2012




                 Some interesting differences arise between small and large businesses’ best cost
                 saving strategies with large firms clearly opting for shortening the supply chain,
                 reducing fixed office space and an increasing use of IT cloud applications. Smaller
                 businesses instead put an increased use of pay-as-you-go business services at
                 the top of their cost saving measures followed by another flexibility enhancing
                 initiative such as reducing fixed workspace. A positive sign of the intentions to
                 grow expressed by smaller firms is the preference for economising by increasing
                 sales through third parties.




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 16
Optimism and business
size correlation

                  Top savings areas that will                     Small        Medium         Large
                  not undermine growth                           business      business      business

                  More use of pay-as-you-go
                                                                   40%           34%          34%
                  business services

                  Reducing fixed workspace                         38%           34%          45%

                  More sales through third parties                 38%           43%          32%

                  Shorter supply chain                             37%           43%          51%

                  More cloud IT applications                       37%           40%          44%



                 Small and large businesses also differ in their identification of the main causes
                 of distress during the downturn with large businesses indicating that flexible
                 margins due to resellers, distributors or introducers had weighed heavily on their
                 firms, less so for small companies which instead found that access to capital was
                 very difficult. Difficulties accessing capital is rated as the third greatest cause for
                 duress by large businesses that rate making permanent staff redundant as second
                 greatest cause for distress in the slowdown. Small businesses on the other hand
                 report that paying for unnecessary office space was the second greatest difficulty
                 felt during the downturn.



                  Main reasons for distress during                Small        Medium        Large
                  world economic slowdown                        business      business     business

                  Inflexible margins paid to distributors/
                                                                   43%           43%          47%
                  resellers/introducers

                  Access to cost effective capital                 49%           40%          44%

                  Paying for unnecessary office space              47%           39%          43%

                  Making permanent staff redundant                 41%           48%          47%




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 17
Optimism and business
size correlation
                 Small and large businesses largely agree on the initiatives most likely to contribute
                 to stability for future growth differing significantly only on the increased use of part-
                 time and freelance staff which small firms rate highly and large firms do not. Small
                 firms likely make greater use of part time and freelance staff to respond to varying
                 growth and retrenchment requirements which in larger firms, already made leaner
                 by staff cuts during the downturn, are not necessary.



                  Initiatives most likely to contribute to stable    Small       Medium        Large
                  and sustainable growth                            business     business     business

                  Wider distribution of customers                    45%           48%          46%

                  More flexible working conditions for staff         34%           42%          43%

                  Flexible workspace                                 33%           32%          33%

                  More remote working                                32%           32%          33%

                  Reducing non-core activity/functions
                                                                     23%           30%          36%
                  performed in-house


                  A higher proportion of part-time
                                                                     32%           21%          18%
                  and freelance staff




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 18
Country & geographic highlights
                  •	 Surprisingly business confidence has increased more in counties that were initially
                     hit hardest by the downturn such as the USA (+15) and the UK (+4) indicating that
                     the business community feels optimistic about reform measures taken.

                  •	 Confidence continues to grow, although more conservatively in economies
                     that represent major global growth engines such as China (+2), Brazil (+2) and
                     Mexico (+7).

                  •	 Germany reports a 7 point contraction in its business confidence index value,
                     perhaps due to uncertainty in the Euro area or a slight slowdown in China,
                     although at 132 points it remains the third most confident nation.

                  •	 Brazil (148) and India (143) top the business confidence chart confirming their
                     role as key drivers of the global economy. At the other extreme we find Japan
                     which at 82 points appears to still be suffering from the March 2011 disasters.

                  •	 The majority of companies regard shortening the supply chain as vital to reduce
                     costs and this is particularly true in France (49%) and China (47%) where almost
                     half of companies agree.

                  •	 A wider distribution of customers is seen as a key measure to help achieve
                     growth by Germany (64%) and China (73%) both countries having pursued this
                     measure successfully in the past. By contrast only 25% of companies in the
                     Netherlands agree highlighting perhaps an intention to retrench into specialist
                     and local markets.

                  •	 Lack of access to cost effective capital was identified as the main reason for
                     corporate distress during the slowdown by fully 58% of firms in the USA and
                     India and 56% in China highlighting that if these major economies are to be
                     expected to continue generating growth access to capital must be improved.

                  •	 Paying for unnecessary office space during the downturn was regarded as
                     particularly detrimental in many growing economies such as India (61%) and
                     Brazil (50%) as well as developed economies like Canada (51%).




     Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 19
Country & geographic highlights
                  On a country per country level a number of interesting variations occur. These are
                  tabulated below for ease of viewing with particularly significant values highlighted in red.




                                      Revenue    Profits     Shorter      Reduction of fixed      Increase in IT
                   Country              rise      rise     supply chain     office space       cloud applications


                   UK                  43%       36%          45%               41%                  37%

                   USA                 48%       40%          35%               42%                  44%

                   France              49%       34%          49%               41%                  36%

                   Germany             62%       51%          44%               32%                  37%

                   China               67%       56%          47%               25%                  33%

                   India               69%       58%          39%               40%                  36%

                   Belgium             53%       38%          43%               44%                  43%

                   Netherlands         39%       28%          41%               49%                  43%

                   Brazil              71%       57%          33%               40%                  44%

                   South Africa        43%       39%          40%               45%                  35%

                   Japan               18%       13%          26%               29%                  43%

                   Australia           46%       40%          39%               37%                  43%

                   Canada              51%       40%          41%               40%                  31%

                   Mexico               50%      37%          43%               39%                  38%




     Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 20
Conclusion
                                        After plummeting significantly between March and
                                        September 2011 on the back of stock market and
                                        Eurozone crises, business confidence seems to have
                                        arrested its fall and to be stabilising once more.
                                        It would appear that business believes that it has experienced the larger part
                                        of economic slowdown and is now determined to proactively climb back to
                                        growth. Although consumer confidence is still low in the UK where high levels of
                                        unemployment have affected consumer outlook,21 it is rising in China, in Canada
                                        and the USA where outlook continues to improve in spite of rising gasoline prices.22
                                        These are hopeful signs for businesses that the market is stabilising and laying more
                                        solid foundations for growth in the months to come. Perhaps the most positive
                                        indicator is that, surprisingly, business confidence has increased more in countries
                                        that were initially hit hardest by the downturn (such as the USA and the UK).

                                        Businesses across the world want to grasp the growth possibilities of a recovering
                                        global economy, while also continuing to contain, or even reduce, costs. To do so,
                                        there is an evident interest in reaching a level of flexibility that best favours future
                                        growth with a particular emphasis on creating shorter supply chains and introducing
                                        more flexible ways of working. In particular, businesses report that inflexible property
                                        arrangements were a hindrance to them during the downturn while increased
                                        flexibility for staff and making less use of fixed office space will help provide the
                                        stability necessary to pursue future growth. With solutions readily available on the
                                        market for flexible workspace arrangements there is no doubt that the number of
                                        businesses benefiting from more nimble and scalable arrangements will increase in
                                        the coming years.




 	 The Telegraph, Consumer confidence dented by job fears, 23rd February 2012
21

 	 USA Today, Consumer confidence rises despite higher gas prices, 28th February 2012; China Daily, Chinese confidence rebounds, 12th March 2012
22




                   Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 21
About Regus

                 Regus is the world’s largest provider of flexible
                 workplaces, with products and services ranging from
                 fully equipped offices to professional meeting rooms,
                 business lounges and the world’s largest network of
                 video communication studios. Regus enables people
                 to work their way, whether it’s from home, on the road
                 or from an office.
                 Customers such as Google, GlaxoSmithKline, and Nokia join hundreds of thousands
                 of growing small and medium businesses that benefit from outsourcing their office
                 and workplace needs to Regus, allowing them to focus on their core activities.

                 Over 1,000,000 customers a day benefit from Regus facilities spread across a global
                 footprint of 1,200 locations in 550 cities and 95 countries, which allow individuals
                 and companies to work wherever, however and whenever they want to. Regus was
                 founded in Brussels, Belgium in 1989, is headquartered in Luxembourg and listed on
                 the London Stock Exchange. For more information please visit: www.regus.com




                 Methodology
                 Over 16,000 business respondents from the Regus global contacts database were
                 interviewed during January 2012. The Regus global contacts database of over 1
                 million business-people worldwide is highly representative of senior managers and
                 owners in business across the globe. Respondents were asked about their recent
                 revenue and profit trends, along with their future views on a number of issues including
                 the measures they regarded as most effective for companies to reduce costs without
                 damaging growth. The survey was managed and administered by the independent
                 organisation, MindMetre, www.mindmetre.com




    Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 22
Whilst every effort has been taken to verify the accuracy
of this information, Regus cannot accept any responsibility
or liability for reliance by any person on this report or any of the
information, opinions or conclusions set out in this report.

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Regus Business Confidence Index Issue 6

  • 1. Walking the Tightrope Regus Business Confidence Index Issue 6 April 2012
  • 2. Management summary As business confidence stabilises, companies are looking for additional ways of containing and reducing overheads while also driving growth. The latest Regus Business Confidence Index, based on over 16,000 interviews across the world, shows business confidence levels stabilising, after experiencing a significant fall in the previous edition (September 2011). Surprisingly, confidence has increased more in counties that were initially hit hardest by the downturn, suggesting that reform and/or economic stimulus measures may be having a beneficial effect. Globally, the proportion of companies reporting revenue growth remains unchanged on six months ago while a slight squeeze on profits is revealed. Mindful of the need to contain costs in the quest for sustainable growth, companies are looking for ways of capping overheads without reducing their competitive advantage. This latest edition of the Regus Business Confidence Index reveals that ‘lack of access to capital”, ‘inflexible office overheads’ and ‘high/inflexible distribution costs” have contributed most to corporate distress over the last few years. In order to reduce costs without damaging growth prospects, companies worldwide are prioritising ‘shortening supply chains’, ‘reducing fixed office costs with more flexible arrangements’ and ‘increasing use of cloud IT applications’ as their key initiatives. Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 2
  • 3. Key findings & statistics • The latest Regus Business Confidence Index, which incorporates both forward looking statements and actual performance factors, reveals that global optimism is stabilising – down only 1 point to 113 since autumn 2011. This signals that the marked decline in confidence (-11 points) reported between March and September 2011 has arrested and gives grounds for hope in a return to the confidence growth trend recorded between April 2010 and April 2012. • This new research from Regus shows that revenue and profit growth remain largely stable since September 2011 with no variation in companies reporting revenue growth from September 2011 to March 2012 (51%) and 40% reporting profit growth compared to 42% six months earlier. • 75% of businesses expect their revenues to rise in the next twelve months. • Respondents identified key factors that contributed to corporate distress during the slowdown as: • lack of access to cost effective capital (47%) • paying for unnecessary fixed office space (45%) • and inflexible margins paid to distributors or resellers and introducers (44%) • In order to achieve cost savings without damaging growth prospects companies identified key cost-cutting initiatives such as: • a shorter supply chain (40%) • fixed office space reduction through more flexible options (39%) • and more ‘cloud’ IT applications (39%) • These findings highlight that businesses are emulating the efforts of global governments to identify areas for belt-buckling that will not affect growth and are particularly keen to increase flexibility within their operations. • Top initiatives to provide growth sustainability and stability were identified as: • a wider distribution of customers (45%) • and more flexible working conditions for staff (37%) Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 3
  • 4. Confidence and business size correlation • The research found that large businesses are more optimistic than their smaller counterparts with a Business Confidence Index rating of 124 compared to only 107 for small businesses. • A greater proportion of large businesses identified permanent staff redundancies as one of the main reasons for distress in the economic slowdown (47%) than small businesses (41%). • More small businesses (40%) than large businesses (34%) identify greater use of pay-as-you-go business services as key for cost saving highlighting a strong propensity to opt for more flexible operations. Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 4
  • 5. Introduction At the start of 2012, the world economic outlook remains uncertain as the Eurozone crisis continues to affect global markets. Consumer confidence in India and China remains high according to Nielsen1 although emerging economies are expected to be affected by slower internal demand during 2012.2 In order to provide a backdrop for this latest edition of the Regus Business Confidence Index, it is necessary to paint a picture of current financial and economic indicators around the world, which show the measures being taken by government and central banks to support economic growth in their country or region. Seen in the light of these supportive measures, readers may choose to conclude that the stabilisation of business confidence revealed in this report is evidence of their success. Consumer The IMF confirms this outlook predicting that the Eurozone economy will enter a mild recession in 2012 due to the rise in sovereign yields, the effects of bank confidence in deleveraging, and the impact of further fiscal consolidation. In particular, Eurozone India and China funding contracted to such an extent that the European Central Bank (ECB) offered a three-year Long-Term Refinancing Operation (LTRO) lending €529.5 remains high billion ($712.81 billion) to 800 lenders in March 2012 in addition to the €489.2 billion dispensed in late December 2011 to 523 banks.3 In the UK alone in 2011, the Office of National Statistics reports that businesses spent the lowest amount since 1993 in acquiring other businesses indicating that lack of access to finance still weighs heavily on their prospects.4 In the USA, however, the IMF reports an unexpectedly positive trend in business capital investment and a strengthening of consumption as consumers reduced their savings rates. The National Federation of Independent Business also predicts a possible increase in domestic demand as businesses plan to rebuild stock after fully 56 months of inventory liquidation.5 In spite of this increasingly rosy picture, the IMF shows concern about any decrease in stimulus spending.6 1 Nielsen, Consumer confidence, concerns and spending intentions around the world, Q4 2011 2 The IMF, World Economic Outlook Update, 24th January 2012 3 The Wall Street Journal, ECB gives banks a big dollop of cash, 1st March 2012 4 The Guardian, UKplc shuns domestic acquisitions as business confidence falls, 6th March 2012 5 Reuters, Small business confidence at year high in February, 13th March 2012 6 The IMF, World Economic Outlook Update, 24th January 2012 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 5
  • 6. Introduction Further dampening In emerging BRIC economies growth has also slowed slightly and in China in particular higher interest rates and contracted private sector credit have affected of foreign trade housing investment and foreign trade. Further dampening of foreign trade activity will activity will be be caused by weak world demand. As a result the OECD predicts a muted real GDP growth for China in 2012.7 Similarly in India volatility in global markets and particularly caused by weak disquiet in Europe reduced inflow of foreign capital in the past year.8 On the other world demand hand in Brazil, although growth has slowed down, natural oil and gas reserves, plus increasing domestic demand, place the country in a position to potentially overtake the UK as the world’s sixth largest economy.9 The Brazilian economy, now reportedly worth $2.5tn, is reported by the Instituto Brasileiro de Geografia de Estatistica to have grown in the fourth quarter last year by 0.3% on the previous quarter.10 In the UK on the other hand, where unemployment rose by 28,000 to 2.67 million in the three months to January 2012,11 the Office for Budgetary Responsibility (OBR) predicts a further rise in unemployment levels.12 A joint report by the IMF and the OECD reveals that the UK is currently one of the weakest economies in the G20, although a ray of hope was cast by approval in Brussels of the National Loan Guarantee Scheme; a £20 billion programme aimed at increasing lending to small businesses.13 It is felt that the Eurozone is heavily affecting the UK’s economic prospects although within Europe prospects are mixed. On the one hand French statistical agency Insee reports that in the last quarter 2011 the French economy grew 0.2% (a contraction had been predicted),14 while Germany, so far representing a bullish exception in Europe, actually experienced a decrease in export levels and slower domestic consumption.15 7 OECD, China Economic forecast, November 2011 8 Business Today, Euro Crisis to keep Indian markets volatile: Economic survey, 15th March 2012 9 BBC News, Brazil ‘Overtakes UK’s economy’, 6th March 2012 10 Blottr, Brazil economy slows down and grows 2.7% in 2011, 6th March 2011 11 BBC News, UK unemployment rises by 28,000 and reaches 2.67m, ONS reports, 14th March 2012 12 The Guardian, Budget 2012: the OBR predictions for the UK economy, 21st March 2012 13 Daily Mail, Britain is among the worst performing economies in G20, says grim report, 15th March 2012 14 The China Post, France’s economy grew 1.7 percent in ’11, 16th February 2012 15 The Irish Times, Sagging exports hit German economy, 24th February 2012 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 6
  • 7. Regus Business Confidence Index As governments in developed economies are forced to urgently curb their debt through fiscal policies and cost cutting measures, and emerging economies struggle to maintain growth momentum and formulate significant monetary policies in an uncertain economic climate, global business is trying to make its suggestions and requirements for future growth heard by policy makers. Although revenue growth at global level remains the same at 51% in March 2012 compared to six months ago, profits have felt a slight squeeze. Nevertheless, fully 75% of businesses expect revenue growth in the next six months and are clear on their preferred growth-saving cost reduction measures. In order to provide business leaders and companies with a up-to-the-minute barometer of their peers’ confidence and outlook for the coming year the Regus Business Confidence Index Report analysed the opinions of over 16,000 business managers and business owners from 86 countries. In addition to enquiring about revenues and profits over the past year, and about their revenue expectations for the next 12 months, the report also analysed their views on factors that had caused particular corporate distress during the downturn, stability creating policies for future growth and cost saving measures that do not hinder company growth. The Wall Street Journal, The dreary Dutch economy in 2012, 23rd February 2012 16 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 7
  • 8. Growth expectations As governments try to provide long-term solutions to Eurozone instability, it seems that global business confidence is finally stabilizing with the proportion of companies reporting revenue and profit growth largely similar to that reported six months ago. The majority of major world economies report stable or unaltered revenue growth with Mexico, the UK and the USA reporting the greatest positive variation. In spite of this upturn, countries where the largest proportion of companies report revenue growth remain Germany, and emerging economies Brazil, India and China. Canada where companies reporting revenue growth remain stable may expect significant improvement of conditions in the future as Canadian commercial lending reportedly increased for the fifth time in the last quarter 2011 and reached its highest level since 2009.16 Firms reporting revenue growth, September 2011 vs March 2012 Brazil India China Germany Belgium Canada Global Average Mexico France USA Australia S. Africa UK Netherlands Japan 0% 10% 20% 30% 40% 50% 60% 70% 80% April 2012 September 2011 The Wall Street Journal, The dreary Dutch economy in 2012, 23rd February 2012 16 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 8
  • 9. Growth expectations Companies reporting profit growth have decreased slightly since September 2011 with a near stall in China, South Africa and Belgium and a decline in Brazil. This contrasts sharply with the positive portrait revealed by Mexico where the largest increase in companies reporting both profit and revenue growth is found. The UK and the USA confirm that they have ground for an increase in confidence with more companies having increased their profits in the past six months. Japan, Germany and the Netherlands report a double digit drop. The Dutch economy is in fact expected by the European commission to contract 0.9% in 2012 mainly due to high household debt.17 Firms reporting profit growth, September 2011 vs March 2012 India Brazil China Germany Global Average Canada USA Australia S. Africa Belgium Mexico UK France Netherlands Japan 0% 10% 20% 30% 40% 50% 60% 70% April 2012 September 2011 Reuters, Canadian business borrowing heats up in Q4- Pay Net, 15th March 2012 17 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 9
  • 10. Regus Business Confidence Index Every six months the Regus Business Confidence Index presents a view of global Business Optimism. This index is a measurement formed on an aggregate of positive statements combining year-to-date revenue and profit trends with views on the timing of the full momentum of economic recovery and aims to provide businesses across the globe with a barometer of business confidence and expected growth. The benchmark average for the index was set at 100 in the first publicly published edition of in September 2009. In this iteration of the survey global business confidence has stopped plummeting and is stabilizing with a slower drop in business confidence, down just one point to 113 – contrasting with the massive -11 point variation between March and September 2011. While emerging economies such as Brazil, India and China remain the highest scorers Germany also confirms its place as third most confident nation in spite of a negative variation on September 2011. Japanese prospects have undergone the greatest drop in confidence while the UK and the USA, western economies most gravely hit by the downturn reveal a significant increase in optimism, an important vote of confidence for measures taken by policy makers in these countries to safeguard business growth while stemming deficit. Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 10
  • 11. Regus Business Confidence Index September 2011 March 2012 Variation Global Average 114 113 -1 UK 87 91 4 USA 90 105 15 France 110 103 -7 Germany 139 132 -7 India 145 143 -2 China 128 130 2 Belgium 112 103 -9 Netherlands 99 90 -9 Brazil 146 148 2 S. Africa 115 117 2 Japan 96 82 -14 Australia 114 114 0 Canada 114 113 -1 Mexico 102 109 7 Business Confidence Index, March 2012 Brazil India Germany China S, Africa Australia Global Average Canada Mexico USA Belgium France UK Netherlands Japan 0 20 40 60 80 100 120 140 160 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 11
  • 12. Growth-driven cost savings Global markets continue to present only a fragile balance and businesses globally, although keen to pursue new growth paths are hedging their bets by continuing to look for areas in which to make savings but only if these do not affect growth. Globally the majority of businesses identify shortening the supply chain (40%), reducing fixed office space (39%) and using more IT cloud applications (39%) as the key cost saving areas that will not damage growth in the future. Highlighting that greater flexibility is felt to be an ideal way of making economies without hampering development an increased use of pay-as-you-go business services (38%) was also identified by a large number of respondents. Top three ways to save cost without damaging growth Global average Shorter supply chain 40% Reducing fixed workspace 39% More cloud IT applications 39% On a country by country basis, a shorter supply chain was identified as a key cost saving area by more French (49%), Chinese (47%)and UK (45%) companies than average with only just over a quarter (26%) of Japanese companies highlighting this as an effective measure. Japanese companies are, however, more likely than average to identify IT cloud applications as ideal cost reducing initiatives (43%). Businesses in the Netherlands (49%) and South Africa (45%) are particularly concerned with the reduction of fixed workspace costs, a concern shared by only a quarter (25%) of Chinese companies. Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 12
  • 13. Growth-driven cost savings Top three saving areas that will not undermine growth 50% 37.5 25.0 12.5 0.0 France China UK Germany Mexico Belgium Canada Netherlands Global Average S.Africa India Australia USA Brazil Japan Shorter supply chain Reducing fixed workspace More cloud IT applications Respondents were also asked to identify what they felt had been the main factors contributing to corporate distress during the downturn. In particular, access to cost effective capital was identified by almost half of respondents (47%). Fully 58% of companies in the USA and India report that access to capital was a major difficulty in the downturn as do 56% of Chinese businesses and 55% of UK respondents. Only in Germany (28%) less than a third of respondents identified difficult lending conditions as a hindrance. In the UK in particular, the Federation of Small Businesses (FSB) has been active voicing concerns over lack of lending to smaller firms. An FSB survey released in February 2012 reveals that in the UK between 2007 and 2010 there was a 24% fall in successful small business loan applications compared with only 9% in Germany and calls for public investor accounts and asset-backed lending to be brought into the £1bn Business Finance Partnership. As small businesses account for around 70% of employment in the USA and China it is no wonder that they are to be seen as a major engine of economic growth.18 Fortunately, in the USA the Thomson Reuters/PayNet Small Business Lending Index, which measures the overall volume of financing to U.S. small businesses, reports that lending to small firms grew 18 per cent in January year on year. In China in February 2012 the People’s Bank of China said it would cut its high reserve requirement by 0.5% to help increase lending.19 Empowering SMEs Worldwide: The Alibaba Story, Brian A. Wong, May 2008; http://www.asiapacificforum.com/sub/sub_news/ns_20100318_smes.html 18 CNN, China eases bank restriction to boost growth, 20th February 2012 19 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 13
  • 14. Growth-driven cost savings Main reasons for corporate distress during world economic slowdown 70 60 50 40 30 20 10 0 USA India China UK Australia S.Africa Global Average Canada Mexico Brazil Belgium France Netherlands Japan Germany Access to cost effective capital Paying for unnecessary office space Inflexible margins paid to distributors/resellers/introducers Other reasons for corporate distress were the cost of unnecessary office space, a concern that is confirmed in identifying the reduction of fixed office space with an area for cost saving. In particular Indian, Canadian and Brazilian companies felt that being bound to unnecessary office space was detrimental to them during the downturn. By contrast Belgian and French companies were the less affected by unnecessary workspace costs and more concerned about inflexible margins paid to distributors or resellers and introducers in the economic slowdown than average. Businesses were also asked to identify the initiatives that they believed would be most likely to contribute to economic stability in the future creating a solid ground for growth. In particular, businesses identified a wider distribution of customers as the best initiative to provide stability. This complements previous reports that the majority of firms globally are looking to expand abroad in the next few years.20 Predictably emerging economies are more likely to venture abroad in their dynamic quest for growth, while businesses in the Netherlands, Canada and France appear to be more confident in their existing markets. Regus, The Export Imperative, January 2012 20 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 14
  • 15. Growth-driven cost savings Initiatives most likely to contribute to stable and sustainable growth 80 70 60 50 40 30 20 10 0 China Germany Brazil S.Africa Mexico Global Average USA Japan Australia Belgium India UK Canada France Netherlands Wider distribution of customers More flexible working conditions for staff Flexible workspace Felxibility also featured prominently both in terms of conditions for staff and in terms of location, further confirming that during the slowdown global business learnt to shy away from lengthy fixed arrangements and is opting to remain nimble to achieve growth. Brazilian companies are particularly keen to opt for flexible workspace, followed by companies in the Netherlands and Germany while flexibility for employees is particularly sought out by companies in France and Japan. Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 15
  • 16. Optimism and business size correlation The Business Confidence Index confirms a difference between the confidence levels of small firms and large businesses. Globally large businesses are 17 points more confident than their smaller counterparts confirming the trend uncovered six months ago. Business confidence by company size Large Business Medium Business Small Business 0 20 40 60 80 100 120 140 September 2011 March 2012 Some interesting differences arise between small and large businesses’ best cost saving strategies with large firms clearly opting for shortening the supply chain, reducing fixed office space and an increasing use of IT cloud applications. Smaller businesses instead put an increased use of pay-as-you-go business services at the top of their cost saving measures followed by another flexibility enhancing initiative such as reducing fixed workspace. A positive sign of the intentions to grow expressed by smaller firms is the preference for economising by increasing sales through third parties. Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 16
  • 17. Optimism and business size correlation Top savings areas that will Small Medium Large not undermine growth business business business More use of pay-as-you-go 40% 34% 34% business services Reducing fixed workspace 38% 34% 45% More sales through third parties 38% 43% 32% Shorter supply chain 37% 43% 51% More cloud IT applications 37% 40% 44% Small and large businesses also differ in their identification of the main causes of distress during the downturn with large businesses indicating that flexible margins due to resellers, distributors or introducers had weighed heavily on their firms, less so for small companies which instead found that access to capital was very difficult. Difficulties accessing capital is rated as the third greatest cause for duress by large businesses that rate making permanent staff redundant as second greatest cause for distress in the slowdown. Small businesses on the other hand report that paying for unnecessary office space was the second greatest difficulty felt during the downturn. Main reasons for distress during Small Medium Large world economic slowdown business business business Inflexible margins paid to distributors/ 43% 43% 47% resellers/introducers Access to cost effective capital 49% 40% 44% Paying for unnecessary office space 47% 39% 43% Making permanent staff redundant 41% 48% 47% Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 17
  • 18. Optimism and business size correlation Small and large businesses largely agree on the initiatives most likely to contribute to stability for future growth differing significantly only on the increased use of part- time and freelance staff which small firms rate highly and large firms do not. Small firms likely make greater use of part time and freelance staff to respond to varying growth and retrenchment requirements which in larger firms, already made leaner by staff cuts during the downturn, are not necessary. Initiatives most likely to contribute to stable Small Medium Large and sustainable growth business business business Wider distribution of customers 45% 48% 46% More flexible working conditions for staff 34% 42% 43% Flexible workspace 33% 32% 33% More remote working 32% 32% 33% Reducing non-core activity/functions 23% 30% 36% performed in-house A higher proportion of part-time 32% 21% 18% and freelance staff Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 18
  • 19. Country & geographic highlights • Surprisingly business confidence has increased more in counties that were initially hit hardest by the downturn such as the USA (+15) and the UK (+4) indicating that the business community feels optimistic about reform measures taken. • Confidence continues to grow, although more conservatively in economies that represent major global growth engines such as China (+2), Brazil (+2) and Mexico (+7). • Germany reports a 7 point contraction in its business confidence index value, perhaps due to uncertainty in the Euro area or a slight slowdown in China, although at 132 points it remains the third most confident nation. • Brazil (148) and India (143) top the business confidence chart confirming their role as key drivers of the global economy. At the other extreme we find Japan which at 82 points appears to still be suffering from the March 2011 disasters. • The majority of companies regard shortening the supply chain as vital to reduce costs and this is particularly true in France (49%) and China (47%) where almost half of companies agree. • A wider distribution of customers is seen as a key measure to help achieve growth by Germany (64%) and China (73%) both countries having pursued this measure successfully in the past. By contrast only 25% of companies in the Netherlands agree highlighting perhaps an intention to retrench into specialist and local markets. • Lack of access to cost effective capital was identified as the main reason for corporate distress during the slowdown by fully 58% of firms in the USA and India and 56% in China highlighting that if these major economies are to be expected to continue generating growth access to capital must be improved. • Paying for unnecessary office space during the downturn was regarded as particularly detrimental in many growing economies such as India (61%) and Brazil (50%) as well as developed economies like Canada (51%). Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 19
  • 20. Country & geographic highlights On a country per country level a number of interesting variations occur. These are tabulated below for ease of viewing with particularly significant values highlighted in red. Revenue Profits Shorter Reduction of fixed Increase in IT Country rise rise supply chain office space cloud applications UK 43% 36% 45% 41% 37% USA 48% 40% 35% 42% 44% France 49% 34% 49% 41% 36% Germany 62% 51% 44% 32% 37% China 67% 56% 47% 25% 33% India 69% 58% 39% 40% 36% Belgium 53% 38% 43% 44% 43% Netherlands 39% 28% 41% 49% 43% Brazil 71% 57% 33% 40% 44% South Africa 43% 39% 40% 45% 35% Japan 18% 13% 26% 29% 43% Australia 46% 40% 39% 37% 43% Canada 51% 40% 41% 40% 31% Mexico 50% 37% 43% 39% 38% Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 20
  • 21. Conclusion After plummeting significantly between March and September 2011 on the back of stock market and Eurozone crises, business confidence seems to have arrested its fall and to be stabilising once more. It would appear that business believes that it has experienced the larger part of economic slowdown and is now determined to proactively climb back to growth. Although consumer confidence is still low in the UK where high levels of unemployment have affected consumer outlook,21 it is rising in China, in Canada and the USA where outlook continues to improve in spite of rising gasoline prices.22 These are hopeful signs for businesses that the market is stabilising and laying more solid foundations for growth in the months to come. Perhaps the most positive indicator is that, surprisingly, business confidence has increased more in countries that were initially hit hardest by the downturn (such as the USA and the UK). Businesses across the world want to grasp the growth possibilities of a recovering global economy, while also continuing to contain, or even reduce, costs. To do so, there is an evident interest in reaching a level of flexibility that best favours future growth with a particular emphasis on creating shorter supply chains and introducing more flexible ways of working. In particular, businesses report that inflexible property arrangements were a hindrance to them during the downturn while increased flexibility for staff and making less use of fixed office space will help provide the stability necessary to pursue future growth. With solutions readily available on the market for flexible workspace arrangements there is no doubt that the number of businesses benefiting from more nimble and scalable arrangements will increase in the coming years. The Telegraph, Consumer confidence dented by job fears, 23rd February 2012 21 USA Today, Consumer confidence rises despite higher gas prices, 28th February 2012; China Daily, Chinese confidence rebounds, 12th March 2012 22 Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 21
  • 22. About Regus Regus is the world’s largest provider of flexible workplaces, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Regus enables people to work their way, whether it’s from home, on the road or from an office. Customers such as Google, GlaxoSmithKline, and Nokia join hundreds of thousands of growing small and medium businesses that benefit from outsourcing their office and workplace needs to Regus, allowing them to focus on their core activities. Over 1,000,000 customers a day benefit from Regus facilities spread across a global footprint of 1,200 locations in 550 cities and 95 countries, which allow individuals and companies to work wherever, however and whenever they want to. Regus was founded in Brussels, Belgium in 1989, is headquartered in Luxembourg and listed on the London Stock Exchange. For more information please visit: www.regus.com Methodology Over 16,000 business respondents from the Regus global contacts database were interviewed during January 2012. The Regus global contacts database of over 1 million business-people worldwide is highly representative of senior managers and owners in business across the globe. Respondents were asked about their recent revenue and profit trends, along with their future views on a number of issues including the measures they regarded as most effective for companies to reduce costs without damaging growth. The survey was managed and administered by the independent organisation, MindMetre, www.mindmetre.com Regus Business Confidence Index | Walking the Tightrope | Issue 6 | April 2012 | Page 22
  • 23. Whilst every effort has been taken to verify the accuracy of this information, Regus cannot accept any responsibility or liability for reliance by any person on this report or any of the information, opinions or conclusions set out in this report.