Suffolk Internet Marketing & SEO/M Specialists - Ruth Cheesley - Don't get in a flap about the Google Hummingbird update
•Als ODP, PDF herunterladen•
2 gefällt mir•1,117 views
Google's Hummingbird update makes search results more natural and relevant by understanding the concepts and entities within search queries, rather than just matching keywords. It analyzes the context and relationships between words to better understand the user's intent. While the update affects most search results, website owners should focus on creating high-quality content with proper structure and semantics to build relevant links and authority.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (11)
Ähnlich wie Suffolk Internet Marketing & SEO/M Specialists - Ruth Cheesley - Don't get in a flap about the Google Hummingbird update
Ähnlich wie Suffolk Internet Marketing & SEO/M Specialists - Ruth Cheesley - Don't get in a flap about the Google Hummingbird update (6)
Mehr von Ruth Cheesley
Mehr von Ruth Cheesley (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Suffolk Internet Marketing & SEO/M Specialists - Ruth Cheesley - Don't get in a flap about the Google Hummingbird update
- 1. Don't get in a flap! Google's Hummingbird Update Ruth Cheesley – Virya Technologies Autor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
- 6. Words are not 'things'
- 7. From words to concepts
- 8. “Where can I have a coffee in Ipswich on Wednesday?” How does it work?
- 10. Wednesday On Wednesday Where Can I get a coffee Relate words to entities In Ipswich
- 12. 90% affected You can run, but you can't hide!
- 13. It's all in the tail
- 14. Authority .. that old chestnut!
- 15. Authority .. that old chestnut!
- 16. Context of links is important
- 17. Have a clear audience in mind
- 18. Get your structure & semantics right
- 20. Social SEO
- 21. DON'T DO CRAPPY SEO!
- 22. Autor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
Hinweis der Redaktion
- New update, first major update since Caffeine in 2010 – which was a structural re-jig. Without caffeine, no humminbird – needed to be able to store data in way to make semantic search work Called hummingbird because it's focus is to make the retrieval of search results precise, and fast
- Much of SEO is scientific guess-work, - this time we have some speculation about what lies behind Hummingbird, in the form of patents which were granted Also info from Google itself.
- E.G. Place → Restaurant Co-occurence using substitution rules Search entities Context – e.g. car/auto, railroad car 'Level of confidence' that terms might be synonyms Patents in 2005 and 2010
- “Words are not things themselves, but the verbal representation of things”
- Search entities objectify words into concepts. Also links are made using co-occurence relations – how likely are the words in the query to occur in the same query, and compare that with synonyms
- Irrelevant links are considered as 'bad' links – context of links is now critical. We need to optimise the connectivity between things – not the things themselves. Keyword optimisation now becomes topical optimisation SEO Copywriting now becomes GOOD copywriting!
- Site Architecture Avoid canonical content Avoid thin content Semantic content model (meaning/html/js/css) Topical optimisation page by page Useful content in several formats Semantic markup
- Brand visibility Referral traffic Thought leadership of brand Topical sections on a general site – eg. news
- Brand visibility Social echo Mentions/co-sharing Organic traffic
- Holistic vision DON'T DO CRAPPY SEO!