1. The 365 Day Trade Show
July 15, 2009
Presented by: Richard Brasser
CEO
The Targeted Group
Twitter: #thetg

5. But how do you extend the
engagement…
without vastly increasing the costs?

6. The 365 Day
Trade Show

8. $25,000 for 3 days
or
$3,041,667 over
the entire year

14. STRATEGY 1
Engagement

17. STRATEGY 2
Resources

19. STRATEGY 3
Content

22. Ask Yourself…
What is your end goal?
 Educate Prospects?
 Finalize a Transaction?
 Build Key Relationships?
 Introduce New Products?
 Increase Brand Awareness?
Your content needs to match!

23. Educate Prospects?

24. Finalize a Transaction?

25. Build Key Relationships?

26. Introduce a New Product?

27. Increase Brand Awareness?

29. STRATEGY 4
Management

32. STRATEGY 5
Refinement and
Adjustment

35. Common Mistakes!

38. • 81% were more
likely to take a call
from an EquiFirst
representative
•87% expressed a
greater awareness
of EquiFirst and its
services
•2/3 were more
likely to do
business with
EquiFirst

39. Next Webinar:
“Marketing 3.0 for Dummies”
August 5, 2009
2:00pm EST

42. Q&A