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The Art of Social Media
Prepare Your Digital Canvas ,[object Object]
   Audiences
Messages
   Tactics
   Evaluations,[object Object]
Know Your Audience 5 Behaviors on the Social Web (Altimeter Group: 2010 Socialgraphics)
Know Your Message ,[object Object]
Targetedto your audience  ,[object Object],in your media
Tactics ,[object Object]
Brand Management
   Relationship Management
Relevant Communities,[object Object]
Tactic: Cross-Media Optimization Blog In 2012, 43% of U.S.  Companies will use their  blog formarketing purposes compared to  34% in 2010.  Opportunity: Public participation Collaboration Added Value:  SEO & Mobile
Facebook Tactic: Cross-Media Optimization 750M users Opportunities: Video Real-time information Real-time dialogue Event promotion B2B and B2C relations Page to Page Added Value:  SEO & Mobile
Tactic: Cross-Media Optimization Twitter 175M users Opportunities: Search operators Monitor conversations Build relationships Establish credibility Publish news and events Added Value:  SEO & Mobile
Tactic: Cross-Media Optimization Linkedin 100M users Opportunities: Professional networks Industry relevant groups Establish credibility Dialogue and discussion Added Value:  SEO & Mobile
iTunes Tactic: Cross-Media Optimization 200M users with podcast access Opportunities: Sharable audio format Subscription-based updates Searchable by topic Added Value:  SEO & Mobile
Flickr Tactic: Cross-Media Optimization 51M users Opportunities: Photo sharing groups Galleries and slideshows Searchable by keyword Embed options Added Value:  SEO & Mobile
Foursquare Tactic: Cross-Media Optimization 10M users Opportunities: Geo-targeting Mobile marketing Brand loyalty Facebook connect Twitter sync Added Value:  SEO
e-Newsletter Tactic: Cross-Media Optimization Opportunities: Marketing database Promotional reach Analytical insight Strengthen relationships Increase web traffic Shareable format Grow likes/followers Added Value:  Mobile
Tactic: Cross-Media Optimization Google+ 10M users Launch July 2011 Opportunities: Sync & Share (Gmail, Docs, Spreadsheets,  Calendar, Places,  Video, Search,  RSS, Maps. etc.) Group text
Tactic: Cross-Media Optimization Mobile Growth: 36% of U.S. mobile  consumers now have  smart phones. (Nielson, April 2011) Opportunities: Reach on-the-go Geo-targeting Text marketing Apps and games
Tactic: Cross-Media Optimization Mobile 750M users 50% access via mobile 51M registered users  91% of mobile phones have photo/video capability Over 2B views each day Over 100M mobile views 175M users  50% access via mobile 10M users 100% access via mobile (35,000 new users daily)
Tactic: Cross-Media Optimization QR Codes Opportunities: ,[object Object]
All marketing materials
Vehicle decals
Product tags and packaging
Conference nametags
Restaurant menus
Event ticket stubs
Point-of-sale receipts
Guerrilla marketing ,[object Object]
Tactic: Brand Management Comprehensive Monitoring ,[object Object]

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The Art of Social Media - Digital Strategy

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