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NETAJI SUBHAS INSTİTUTE OF BUSINESS MANAGEMENT , POKHARI, JAMSHEDPUR
                  APPROVED BY AICTE, MİNİSTRY OF HRD, GOVT. OF INDİA
                      AFFILIATED TO KOLHAN UNIVERSITY, CHAIBASA

                   SUMMER TRAINING PROJECT REPORT ON
 “TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER
                         IN LOCALITY OF KOLKATA”

 THE HINDU (BUSINESS LINE) PROPRIETORS: KASTURI & SONS LTD, KOLKATA-700001


             FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT
                             FOR THE AWARD OF
                    MASTER IN BUSINESS ADMINISTRATION

 UNDER THE GUIDANCE OF:                            UNDER THE SUPERVISION OF:
 Prof. S.M. Maitra                      Mr. Manojit Kar (Sr. Sales officer)
                                 SUBMITTED BY
                                RAUSHAN KUMAR
                        UNIVERSITY ROLL NO:-11M BA210043223
                      UNIVERSITY REGISTRATION NO:-M BA54219/2011
By: RAUSHAN KUMAR                 MBA 2011-2013                                1
Contents
    Declaration from the student
    Certificate from Company
    Certificate from Guide
    Acknowledgement
    Chapter Scheme
    List of Tables
    List of Graphs
    List of Charts
    List of Abbreviations, if any
    Executive Summary

  CHAPTER 01
   Introduction

  CHAPTER 02
   Research Methodology

  CHAPTER 03
   Data Analyses

  CHAPTER 04
   Results & Interpretation (findings)

  CHAPTER 05
   Limitations of the study

  CHAPTER 06
   Conclusions

  CHAPTER 07
   Suggestions/Recommendations

  CHAPTER 08
   Bibliography



By: RAUSHAN KUMAR                        2
 CHAPTER 09
    Annexure




                         Declaration


I, Raushan Kumar, hereby declare that this project titled “ TO
RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE
NEWSPAPER IN LOCALITY OF KOLKATA ” submitted by me is
exclusively prepared for the fulfillment of Master of Business
Administration degree in Netaji Subhas Institute of Business
Management, Kolkata. I also declare that this report has not been
submitted to any other institution or published any where before. I
take the full responsibility for the authenticity and truthfulness of
the report.




Date:
Place:                                   RAUSHAN KUMAR




By: RAUSHAN KUMAR                                                   3
Company certificate

                       To whom it may concern

This to certify that Raushan Kumar student of Netaji Subhas Institute of
Business Management successfully completed his 8 weeks summer internship
programme at Business Line. Dated “ 15th May, 2012” to “15th July, 2012” on the
Topic “TO RECOGNIZE THE READER’S VIEWPOINT REGARDING
BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA”.

We are with him all success in further endeavor.




Thank you,

For




By: RAUSHAN KUMAR                                                             4
Certificate from the Guide


This is to certify that the project report titled “ TO
                                                  RECOGNIZE
THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER
IN LOCALITY OF KOLKATA” is based on the original project done
by Mr. Raushan Kumar student of Netaji Subhas Institute of
Business Management, Kolkata as a part of summer internship
programme under my guidance. This finds less scope for
duplication and was not submitted for the award of any degree
or diploma from any other university or institution




Date:
Place:                                    Prof. S.M. Maitra


By: RAUSHAN KUMAR                                             5
(Asst. Professor (Mkt)
N.S.I.B.M.)



                Acknowledgement


Through this acknowledgement, I express my sincere
gratitude towards all those people who have helped me in
the preparation of this project, which has been learning
experience.


I appreciate the co-operation by the management and staff
of ‘BUSINESS LINE’ for giving me the opportunity to get
trained in their office.


I would like to thank the Faculty Guide: - Prof. Soumya
Moitra and the other Faculty members, the Librarian and
the administrative staff of NSIBM, KOLKATA, for their
support.

Finally, I express my sincere thanks to Mr.Gautam Moitra,
Mr.Rony Gupta, Mr.Manojit kar who guided me through
out the project and gave me Valuable suggestion and
encouragement.

Last but not the least I would like to thank the almighty
God who gave me immense power to complete this Project


By: RAUSHAN KUMAR                                       6
Date:
Place:
                                      (RAUSHAN KUMAR)


 Chapter Scheme                                     Page no

    CHAPTER 01                                         11-21
    Introduction
 o         Company Profile                              11-20
 o         Objectives of the study                        21

    CHAPTER 02                                         22-25
    Research Methodology

    CHAPTER 03                                         26-45
    Data Analyses & Interpretation

    CHAPTER 04                                         46-49
    Findings & Impliactions

    CHAPTER 05                                         50-51
    Limitations of the study

    CHAPTER 06                                         52-55
    Conclusion

    CHAPTER 07                                         56-58
    Suggestions/Recommendations

    CHAPTER 08                                          59
    Bibliography

    CHAPTER 09                                         60-65
    Annexure




By: RAUSHAN KUMAR                                               7
List of Graphs                                                                 Page
No

1. Showing the readers of Business Newspaper                                         27
2. Showing readership of different Business newspaper                                28
3. Showing the readers of the Business newspaper in a house                          29
4. Showing the liking of the readers in a Business newspaper                         30
5. Showing attributes of business line first comes in your Mind                      31
6. Showing Whether the Font type easy to read                                        32
7. Showing whether the Front size is attractive                                     33
8. Showing whether the relevant picture color                                       34
9. Showing Whether the front page is attractive                                     35
10. Showing the satisfaction level of Business Line                                 36
11. Showing the importance of Advertisement for the customers                  37
12. Showing whether the news items carry relevant          pictures & photos        38
13. Showing whether the readers connect programs and contest                   39
14. Showing the satisfaction level of business newspaper regarding supplement
business news                                                                  40
15. Showing the satisfaction level regarding Stock Market                       41
16. Showing the satisfaction level regarding Mutual fund                                 42

17. Showing the satisfaction level regarding Agricultural news                           43



By: RAUSHAN KUMAR                                                                             8
18. Showing the satisfaction level regarding Banking news                              44

19. Showing the satisfaction level regarding corporate news                            45




List of Tables                                                        Page No
15.    Showing the readers of Business Newspaper                             27
16.    Showing readership of different Business newspaper                    28
17.    Showing the readers of the Business newspaper in a house              29
18.    Showing the liking of the readers in a Business newspaper             30
19.    Showing attributes of business line first comes in your Mind           31
20.    Showing Whether the Font type easy to read
32
21.    Showing whether the Front size is attractive
33
22.    Showing whether the relevant picture color                                  34
23.    Showing Whether the front page is attractive                               35
24. Showing the satisfaction level of Business Line                               36
25. Showing the importance of Advertisement for the customers                37
26. Showing whether the news items carry relevant        pictures & photos        38
27. Showing whether the readers connect programs and contest                 39
28. Showing the satisfaction level of business newspaper regarding supplement
business news                                                                40
15. Showing the satisfaction level regarding Stock Market                     41

By: RAUSHAN KUMAR                                                                           9
16. Showing the satisfaction level regarding Mutual
fund                          42

17. Showing the satisfaction level regarding
Agricultural news                    43

18. Showing the satisfaction level regarding Banking
news                        44

19. Showing the satisfaction level regarding corporate news                       45




Executive Summary
This project has been a great learning experience for me; at the same time this project
gave me the enough scope to implement my classroom learning’s.
I joined Business Line for summer training and I have assigned to work on the project
titled as “TO RECOGNIZE THE READER’S VIEWPOINT REGARDING
BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA” in A CLASS
Region using high impact direct communication programme.
Business Line is a flagship brand of THE HINDU which is the English newspaper.
Business Line is the India’s third largest read daily which is certified by the IRS
(Indian Readership Survey) consecutively 22 times.
Business Line has also been awarded as the “Most credible source of news all over
India” by a survey conducted by BBC Reuters. Business Line currently has 56.3 crore
readers in India across 11 states 200+ districts.


In order to complete our project and to understand the perception in the minds of
LOCALITY of Kolkata we went to the A Class areas of Kolkata like IIM Kolkata,
Esplanade and Salt Lage . We went their door to door in order to get the data as well


By: RAUSHAN KUMAR                                                                   10
as to promote the subscription of Newspaper. This Promotion was very good it
attracted many customers many new customers were created by me who were taking
different Newspaper.

Even the customers were very happy as they were getting right Quality at Right Price
The project gave me a lot of practical exposure related to event management and
Consumer Behavior. With this practical exposure I will definitely be much more
confident in our coming career,




                  CHAPTER-01




By: RAUSHAN KUMAR                                                                11
INTRODUCTION




By: RAUSHAN KUMAR   12
15 C, Lmj Chambers, 1st Floor, Hemanta Basu
Sarani, A C Market, Kolkata
+ (91)-9830069994 | 44023333 | 44023324
+ (91)-(33)-22485219, 22485219
----------------------------------------------------------------------------
                                                                          Introduction
This Chapter describes the brief information about THE HINDU Group and
purpose of the project, means “Objective of the study.”
                    COMPANY PROFILE
The Hindu is an English-language Indian daily newspaper founded and continuously
published from Chennai since 1878. According to the Indian Readership Survey in
2012 it is the third most widely read English newspaper in India (after the Times of
India and Hindustan Times) with a readership of 2.2 million people. The Hindu has its
largest base of circulation in southern India, especially in the states of Tamil
Nadu and Kerala and it is also the most widely read English daily in Tamil Nadu and
Kerala. Headquartered at Chennai (formerly called Madras), The Hindu was
published weekly when it was launched in 1878, and started publishing daily in
1889.
According to the Audit Bureau of Circulations, it has a circulation of 1.46 million
copies as of December 2009.The enterprise employed over 1,600 workers and
annual turnover reached almost $200 million in 2010. Subscription and
advertisement are major sources of income. The Hindu became, in 1995, the first
Indian newspaper to offer an online edition. It is printed at 17 locations
Chennai, Coimbatore, Bangalore, Hyderabad, Madurai,Noida,Visakhapatnam, Thiruv
ananthapuram, Kochi, Vijayawada,Mangaluru, Tiruchirapalli, Kolkata, Hubli, Mohali,
Allahabad, and Kozhikode.
The Hindu was founded in Madras on 20 September 1878 as a weekly by four law
students (T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu and N. Subba
Rao Pantulu) led by G. Subramania Iyer, a school teacher from Tanjore
district and M. Veeraraghavachariar, a lecturer at Pachaiyappa's College. The
Hindu was started to support the campaign of

Sir T. Muthuswamy Iyer for a judgeship at the Madras High Court and to
counterbalance the propaganda against him carried out by the Anglo-
Indian press. The Hindu was one of the many newspapers of the period established

By: RAUSHAN KUMAR                                                                    13
to protest against the discriminatory policies of the British government in India.
About 80 copies of the inaugural issue were printed at Srinidhi
Press, Georgetown on one rupee and twelves annas of borrowed money.
Subramania Iyer became the first editor and Veeraraghavachariar, the
first Managing Director of the newspaper.

The paper was initially liberal in its outlook and supported the continuation of British
rule in India. The paper initially printed from Srinidhi Press but later moved on
Scottish Press, then, The Hindu Press, Mylapore, and finally to the National Press
on Mount Road. Started as a weekly newspaper, the paper became a tri-weekly in
1883 and an evening daily in 1889. A single copy of the newspaper was priced at
four annas.


Modern History
In the late 1980s when its ownership passed into the hands of the family's younger
members, a change in political leaning was observed. Worldpress.org lists The
Hindu as a left-leaning independent newspaper. Joint Managing Director N. Murali
said in July 2003, "It is true that our readers have been complaining that some of our
reports are partial and lack objectivity. But it also depends on reader beliefs." N.
Ram was appointed on 27 June 2003 as its editor-in-chief with a mandate to
"improve the structures and other mechanisms to uphold and strengthen quality
and objectivity in news reports and opinion pieces", authorized to "restructure the
editorial framework and functions in line with the competitive environment". On 3
and 23 September 2003, the reader's letters column carried responses from readers
saying the editorial was biased. An editorial in August 2003 observed that the
newspaper was affected by the 'editorializing as news reporting' virus, and
expressed a determination to buck the trend, restore the professionally sound lines
of demarcation, and strengthen objectivity and factuality in its coverage.
In 1991, Deputy Editor N. Ravi, Ram's younger brother replaced G. Kasturi as Editor.
Nirmala Lakshman, Kasturi Srinivasan's granddaughter, became Joint Editor of The
Hindu and her sister, Malini Parthasarathy, Executive Editor.
The newspaper has also established foreign bureaus in eleven locations
- Islamabad, Colombo, Dhaka, Kathmandu, Beijing, Moscow, Paris, Dubai, Washingto
n, D.C., London, and most recently Addis.
The newspaper enjoys a cult following among students competing in various
competitive exams like the Civil Services Examination, primarily owing to its
comprehensive coverage.


By: RAUSHAN KUMAR                                                                    14
Management
The Hindu is family-run. It was headed by G. Kasturi from 1965 to 1991, N. Ravi from
1991 to 2003, and by his brother, N. Ram, from 27 June 2003 to 18 January 2012.
Other family members, including Nirmala Lakshman, Malini Parthasarathy, Nalini
Krishnan, N Murali, K Balaji, K Venugopal and Ramesh Rangarajan are directors
of The Hindu and its parent company, Kasturi and Sons. S Rangarajan, former
managing director and chairman since April 2006, died on 8 February 2007. Ananth
Krishnan, who is the first member of the youngest generation of the family to join
the business worked as a special correspondent in Chennai and Mumbai from 2007,
and foreign correspondent in Beijing from 2009. It now conducts very popular "The
Hindu Young World Quiz', hosted by noted quizmaster V.V. Ramanan, that has now
completed 12 years and is arguably the largest live, middle-school quiz competition.


Managing Director’s
•     M. Veeraraghavachariar (1878–1904)
•     S. Kasturi Ranga Iyengar (1904–1923)
•     K. Srinivasan (1923–1959)
•     G. Narasimhan (1959–1977)
•     N. Ram (1977–2011)
•     K. Balaji (2011 – present)



Editiors
•     G. Subramania Iyer (1878–1898)
•     C. Karunakara Menon (1898–1905)
•     Kasturi Ranga Iyengar (1905–1923)
•     S. Rangaswami Iyengar (1923–1926)
•     K. Srinivasan (1926–1928)
•     A. Rangaswami Iyengar (1928–1934)
•     K. Srinivasan (1934–1959)
•     S. Parthasarathy (1959–1965)

By: RAUSHAN KUMAR                                                                15
•     G. Kasturi (1965–1991)
•     N. Ravi (1991–2003)
•     N. Ram (2003–2012)
•     Siddharth Varadarajan (2012–present)

    Board of Directors
The Hindu Group is managed by the descendants of Kasturi Ranga Iyengar. As of
2010, there are 12 directors in the board of Kasturi & Sons—N. Ram, N. Ravi and N.
Murali (sons of G. Narasimhan); Malini Parthasarathy, Nirmala Lakshman and Nalini
Krishnan (daughters of S. Parthasarathy); Ramesh Rangarajan, Vijaya Arun and Akila
Iyengar (children of S. Rangarajan); K. Balaji, K. Venugopal and Lakshmi Srinath
(children of G. Kasturi).


                            Achievements
The Hindu has many firsts in India to its credit which include the following

•     1940: First to introduce colour
•     1963: First to own fleet of aircraft for distribution
•     1969: First to adopt facsimile system of page transmission
•     1980: First to use computer aided photo composing
•     1986: First to use satellite for facsimile transmission
•     1994: First to adopt wholly computerized integration of text and
    Graphics in page make-up and remote imaging
•     1995: First newspaper to go on Internet


Supplements
The Hindu is the only newspaper that comes up with supplements on every day of
the week.
On Mondays
                   • Metro Plus
                   • Business Review
                   • Education Plus


On Tuesdays
                   •   Metro Plus


By: RAUSHAN KUMAR                                                               16
•   Education
                    •   Book Review

On Wednesdays
                    •   Metro Plus

On Thursdays

                    •   Metro Plus
                    •   Science, Engineering, Technology & Agriculture

On Fridays
                    •   Friday Features covering cinema, arts, music and
                        entertainment
                    •   Young World, an exclusive children's supplement.
                    •   Quest, a supplement by children for children, appears once a
                        month.

On Saturdays
                    •   Metro Plus

On Sundays
                    •   Weekly Magazine covering social issues, art, literature,
                        gardening, travel, health, cuisine, hobbies etc.

Other Publications
                    •   THE HINDU
                    •   BUSINESS LINE
                    •   SPORT STAR
                    •   FRONTLINE

                        BUSINESS LINE
TAG LINE – Even in Business, white has the advantage.
Business Line or the Hindu Business Line has emerged its name among the most
reputed financial dailies of the country. Business Line started publishing in 1994 and
is published by kasturi and sons, the publishers of the newspaper The Hindu.
Currently it has a circulation of around 185,000 copies daily.




By: RAUSHAN KUMAR                                                                  17
Business Line is published from 14 locations – Bangalore, Chennai, Coimbatore,
Delhi,   Hyderabad,     Kochi,    Kolkata,    Madurai,    Mangalore,  Mumbai,
Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam.

The Business Line is the 2nd largest selling financial newspaper in India of The
Hindu group publication. The current readership of the Hindu edition Business Line
is 124000. It covers all corporate news specially banking news, stocks, logistics,
commodities, derivatives, IT, HR, Finance, marketing, economy and more. It has the
followings supplement- eWorld which publish every Monday, Smart buy it comes on
Wednesday, Brand line on Thursday and Life which comes on every Friday.
It’s Editor-in-chief is Mr. N. Ram. It is only paper having a research bureau.
Sections:-
From Tuesday to Saturday, Business Line’s main sections has 20 to 24 pages which
include Corporate, Information Technology, Marketing, Editorial & Opinion (2
pages), commodities & Agribusiness, Economy, International Business, Stock Market
news, stock and Mutual fund quotes (5 pages), states Variety, Logistics and Market
Watch.
On Sundays Business Line’s main section has 18 pages. Apart from regular contents
on Sundays, It also provides key information about stocks, mutual funds and deposits
which makes the circulation of Business Line on Sunday higher than the rest of the
days.
On Mondays Business Line’s main sections has 18 pages and along with regular
contents it also provides two special sections.
1. The New Manager – to introduce the leaders from the world of business.

2. Mentor-A comprehensive resource on taxation, financial systems and books,
Money & Banking, Editorial & opinion, States and variety.

Contents - Frequency – Contents – Frequency
       Corporate – daily - commodities – daily
       Money & banking – daily – stocks & derivatives – daily
       Economy – daily – mutual funds – daily
       Market watch – daily – logistics – daily
       Marketing – daily – accountancy – daily
       International news – daily – Tourism – daily
      Agri-Business – daily – Taxation – daily
      Information Technology – daily – Editorial & opinion – daily.
Price - The price of the newspaper is fixed for everyday. No price discrimination
is entertained in this marketing strategy. The price is set low compared to other
regular financial dailies. But it varies when the discount is offered. Regular price
is given here.


By: RAUSHAN KUMAR                                                                 18
Day          Sun     Mon      Tue     Wed      Thurs      Fri    Sat

        Price Rs.     5.00    4.00     4.00    4.00      4.00     4.00   5.00

Place– our place will be something different for our kind of paper. Places will be:
1. Corporate office
2. Company
3. Stock exchange
4. Institution (B-school) Publication and circulation – Business Line has a
circulation of over 5400 copies. It is published from 13 locations.


Distribution channel:




Promotion– Business line follows process of stall promotion activity. Here the
owner of stallhas a direct link with company agent. The newspapers which are unsold
are again returnedto the agent with some return tax. In this activity we have to know
the sale and promotionof business line, business standard, economic times, financial
express and mint in a stall.Then we have to put the idea in the survey form. It was
also told that from where thevendors buy and where stall is located. Stall promotion
of business line given below -


PRODUCT SALES AND MARKETING:-


By: RAUSHAN KUMAR                                                                     19
This department deals with the the sales and marketing of The Hindu group.
This Section is responsible for increasing the sales of the newspaper as well as
collaborates with the Branding department to do the ground work for the events
that are launched.



PROCESS OF PRODUCTION




By: RAUSHAN KUMAR                                                             20
Objectives of the Study

               PRIMARY OBJECTIVE:-

  TO RECOGNIZE THE READER’S VIEWPOINT REGARDING
   BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA


              SECONDARY OBJECTIVE:-

  To find out the attributes which are considered important by the
   customers while purchasing a business newspaper?




By: RAUSHAN KUMAR                                                     21
CHAPTER 02
By: RAUSHAN KUMAR   22
RESEARCH
METHODOLOGY
--------------------------------------------------------------------------
                          Research Methodology
This chapter describes the research methodology which is applied during this
whole project work. Here we describe what we believe and apply method for
collecting data and analyzing for this project.

       We will examine the following concepts:
                      Sources of data
                      Sample Size, if any
                      Methods of data collection
                      Instrument used
                      Techniques of analyses


Our priority is to find out the perception of Business Line in the minds of
LOCALITY of Kolkata.
 So, to fulfill the objectives of this project, Descriptive research is most suitable
because into the descriptive research, it is easy to describe things, such as the
market potential for product/services or the demographics and attitudes of
consumers who buy the product/services.

Source of data
Here in this project taking Primary sources of data

       Primary Data: Collecting by through

       (a) Questionnaires and


By: RAUSHAN KUMAR                                                                 23
(b) Personal interviews

Applicability of Primary Data is analysis of perception in the minds of customer
about Business Line with respect to other newspapers in the Locality of Kolkata.




2.2 SAMPLE         SIZE
Note: Sample Size for the project is as follows:-

Population Size: 380 A class Houses.
Sample Size: In order to calculate sample size I used the formula:-
                        (ZS/E) 2

For 95% confidence values are:

Z= 1.96
S=1/6*population
E=0.5
So calculating we get,

Sample size=150.




   Sampling Technique

Convenience sampling has been used in order to draw the sample from that part
of population which is close to hand. The reason behind convenience sampling is
that it is readily available and convenient for selecting the sample population.


   Data Collection
The research consists of the application of both primary and secondary data



By: RAUSHAN KUMAR                                                                  24
a) Primary Data: The Primary data was collected through a questionnaire
specially designed for Corporates and Education Hub.
b) Secondary data: The secondary data was collected through websites and from
various journals and magazines.




Method for Data Collection
a) Data collection has been done through BTL(Below the line ) activity in which
different activities have been performed i.e, D2D (door to door ) in different
locations of Kolkata.

b) Field work in terms of going to customers and making them fill up the
questionnaires, then explaining them about “THE HINDU” group and its
products like business line and taking their feedbacks on the prospects of the
business. People were also made to fill up the questionnaires to evaluate their
response for this service in the locality assigned to me by the company i.e. areas
of Kolkata especially Esplanade and Salt Lake Area

   Instruments for Data Collection
The data was collected through:
Forms designed specifically for the customers. The questionnaire is designed
with the view of knowing the level of willingness in the people to really use
newspaper and to know the views of them about this group and acknowledge
their valuable suggestions to make this group more successful.




By: RAUSHAN KUMAR                                                               25
CHAPTER-03

By: RAUSHAN KUMAR   26
DATA ANALYSIS AND
INTERPRETATION
--------------------------------------------------------------------------
                                            Data Analysis
                              PUBLIC OPINION
1. Q.1. Do you read Business Newspapers?

 Table 01: Showing the readers of Business news paper
                    FREQUENCY             PERCENTAGE                         CUMULATIVE
                                          (In %)                             FREQUENCY
YES                       80                    54                               80
NO                         20                    33                              100
SOMETIMES                  50                    13                              150
TOTAL                    150                   100




By: RAUSHAN KUMAR                                                                         27
INTERPRETATION
 This Graph clearly shows that approximately 54% of the people read Business
newspaper.

Q.2. Which Newspaper do you read?

Table 02: Table showing readership of different newspaper
                    Frequency              Percentage (in %)   Cumulative
                                                               Frequency
Business Line                 18                   12                   18
Economics Times               65                   43                   83
Mint                          40                   27                  123
Business Standard             25                   17                  148
Financial Express              2                    1                  150
   TOTAL                     150                  100




By: RAUSHAN KUMAR                                                            28
INTERPRETATION
This graph clearly shows that Economics Times is read the most in the
LOCALITY of Kolkata. This clearly convince that the readership of Economics
Times is highest in Kolkata and Economics Times, Mint and Business Standard
is a very close competitor of Business Line

Q.3. Who in your family refers Newspaper?


Table03: Showing the readers of the newspaper in a house.
                   Frequency            Percentage(in %)    Cumulative
                                                            frequency
Parents                   80               53%                  80
Children below 14         5                3%                   85
Children above 14         40               27%                 125
Aged person               25               17%                 150
TOTAL                    150               100



By: RAUSHAN KUMAR                                                        29
INTERPRETATION:
This Graph clearly shows that parents wish to read newspapers.
They are more attracted towards newspaper as they have leisure time which
they can invest in reading Newspaper. This clearly shows that the prime target
reader is in the parents.

Q.4.  Which column do you like to read in a Business
newspaper?
 Table 04 : Table showing the liking of the readers in a newspaper
                         Frequency        Percentage (in %)    Cumulative
                                                               frequency
Companies                   10            7
Corporate(M&A)              35            23
International               10            7
Economy/Policy               8            5
Corporate Marketing         13            9
National                     5            3
Money/Banking               13            9


By: RAUSHAN KUMAR                                                           30
Corporate (I.T)               6          4
Editorial                     4          3
Market Share                15           10
Stocks                        8          5
Derivatives                   3          2
Logistics                    6           5
Commodities                  1           1
Agriculture Business        11           7
States News                  2           1
TOTAL                       150               100




INTERPRETATION: This Graph clearly shows that most people like to
read news related to corporate (M&A) i.e. 23% while most of the others prefer
to read national news and news covering economic aspect. i.e., 16% respectively.
Q.5. What attributes of Business Line comes first in your mind?


Table 05: Table Showing recall power Business Line
                   Frequency          Percentage(in %) Cumulative
                                                       Frequency
World’s largest         55                 37              55
read Daily
Most trusted              75                  50                   130
source of
Business news
in India
No. 1 in India            15                  10                   145


By: RAUSHAN KUMAR                                                             31
Superbrand                5                    3                   150
TOTAL                     150                  100




INTERPRETATION:-
This Graph clearly shows that the brand image of Business Line in the minds of
customer is that it is No 3 in India. Many other people think it as most trusted
source of business news in India.


Q.6. what attributes do you expect from a Business Newspaper:-


         1.      What about font type of business
              newspaper?

Table 01 : Table Showing importance of font type for a business Newspaper
                     Frequency            Percentage (in %)      Cumulative
                                                                 Frequency
Very Important               50                     33                   50
Important                    45                     30                   95
Average                      30                     20                  125
Less Priority                15                     10                  140

By: RAUSHAN KUMAR                                                              32
Can Be Neglected             10                    7                   150
  TOTAL                     150                   100




INTERPRETATION:
This graph clearly shows that most customers believe that Business Line is using
the font type which is easy to read 33% very important from the fact and 30%
Important. On the other hand only 20% people think that they are not using
right font type and size which is easy to read and 10% of them less priority that
the font type and size is easy to read.


2. What about font size of business newspaper?

Table 02 : Table Showing importance of font Size for a business Newspaper
                     Frequency            Percentage (in %)      Cumulative
                                                                 Frequency
Very Important               30                     20                   30
Important                    45                     30                   75
Average                      50                     33                  125
Less Priority                10                      7                  135
Can Be Neglected             15                     10                  150
   TOTAL                    150                    100


By: RAUSHAN KUMAR                                                              33
INTERPRETATION:
This graph clearly shows that most customers believe that Business Line is using
the font size which is easy to read .



3.   what about relevant picture color of business newspaper?

Table 03 : Table Showing importance of Colour for a business Newspaper
                     Frequency           Percentage (in %)     Cumulative
                                                               Frequency
Very Important               45                    30                   45
Important                    50                    33                   95
Average                      30                    20                  125
Less Priority                15                    10                  140
Can Be Neglected             10                     7                  150
   TOTAL                    150                   100


By: RAUSHAN KUMAR                                                             34
INTERPRETATION:
This Graph clearly shows that majority of the readers don’t like color of newspaper.
Only 30% readers like it.



4. What do you think about the front page of Business Line is attractive?


Table 04 : Table Showing importance of Front Page for a business Newspaper
                     Frequency            Percentage (in %)     Cumulative
                                                                Frequency
Very Important               40                    27                   40
Important                    35                    23                   75
Average                      50                    33                  125
Less Priority                15                    10                  135
Can Be Neglected             10                     7                  150
   TOTAL                    150                   100


By: RAUSHAN KUMAR                                                                      35
INTERPRETATION:
This graph clearly shows that most customers believe that Business Line is using
the best news of front page which is relevant/need of the customers.



5. Are you satisfied with the price of the newspaper?


Table 05 : Table Showing importance of Price for a business Newspaper
                     Frequency           Percentage (in %)     Cumulative
                                                               Frequency
Fully satisfied              60                    40                  60
Satisfied                    45                    30                 105
Average                      30                    20                 135
Not Satisfied                10                     7                 145
Disappointed                  5                     3                 150
  TOTAL                     150                 100


By: RAUSHAN KUMAR                                                             36
INTERPRETATION:
This graph clearly shows that most customers believe that Business Line is using
the best news of front page which is relevant/need of the customers.


6. Do you think that the advertisements add information to
you?

Table 06 :Table Showing the importance of Advertisement for the Customers
                    Frequency             Percentage (in %)     Cumulative
                                                                Frequency
Very Good                     80                   53                   80
Good                          50                   33                  130
Average                       10                    7                  140
Bad                            7                    5                  147
Very Bad                       3                    2                  150
  TOTAL                      150                  100

By: RAUSHAN KUMAR                                                             37
INTERPRETATION:
This graph clearly shows that 53% people believe business line
newspaper gives creditable source of news as far as advertisement is
concern.

7. What do you think about news items that carry relevant pictures &
Photos?


Table 07 Table showing whether the news items carry relevant pictures & photos
                    Frequency             Percentage (in %)     Cumulative
                                                                Frequency
Very Good                    85                    57                    85
Good                         40                    27                   125
Average                      20                    13                   145
Bad                           3                     2                   148
Very Bad                      2                     1                   150
  TOTAL                     150                   100




By: RAUSHAN KUMAR                                                                38
INTERPRETATION:
This Graph clearly shows that people strongly believe that Business Line does
provide relevant pictures and photos with the news items.



8. What about the readers’ connect programmes & contests?


Table 08 : Table Showing whether Business Line runs a lot of readers’ connect
Programmes & Contests
                     Frequency           Percentage (in %)       Cumulative
                                                                 Frequency
Very Good                    70                   47                      70
Good                         50                   33                     120
Average                      22                   15                     142
Bad                           5                    3                     147
Very Bad                      3                    2                     150
   TOTAL                    150                  100


By: RAUSHAN KUMAR                                                               39
INTERPRETATION:
This graph clearly shows that 47% people believe that Business Line
launch several programmes to connect with its readers.




9. What do you think about supplement of business newspaper?


Table 09 : Table Showing importance of Supplements for a business Newspaper
                     Frequency           Percentage (in %)    Cumulative
                                                              Frequency
Very Good                    60                   40                   60
Good                         40                   27                  100
Average                      30                   20                  130
Bad                          15                   10                  145
Very Bad                      5                    3                  150
  TOTAL                     150                  100


By: RAUSHAN KUMAR                                                             40
INTERPRETATION:
This graph clearly shows that average 40 % peoples are satisfied with
the Supplement news related information published in Business Lines.



10. Do you get appropriate news regarding Stock Market?


Table 10 : Table Showing importance of Stock market for a business Newspaper
                     Frequency           Percentage (in %)     Cumulative
                                                               Frequency
Very Important               80                   54                   80
Important                    50                   33                  130
Average                      10                    7                  140
Unnecessary                   8                    5                  148
Minor                         2                    1                  150
  TOTAL                     150                  100


By: RAUSHAN KUMAR                                                              41
INTERPRETATION:
This graph clearly shows that average 54 % peoples are satisfied with
the Stock Market related information published in Business Lines.



11. What do you think about mutual fund in Business Newspaper?


Table 11 : Table Showing importance of Mutual Fund for a business Newspaper
                     Frequency          Percentage (in %)     Cumulative
                                                              Frequency
Very Important               65                  44                    65
Important                    60                  40                   125
Average                      18                  12                   143
Unnecessary                   5                   3                   148
Minor                         2                   1                   150
  TOTAL                     150                 100


By: RAUSHAN KUMAR                                                             42
INTERPRETATION:
This graph clearly shows that average 44 % peoples are satisfied with
the Mutual Fund related information published in Business
newspaper.


12. Availability of Agricultural news in Business newspaper?


Table 12 : Table Showing importance of Agricultural Business news for a business
Newspaper
                     Frequency           Percentage (in %)     Cumulative
                                                               Frequency
Very Important               60                   40                     60
Important                    45                   30                    105
Average                      30                   20                    135
Unnecessary                  10                    7                    145
Minor                         5                    3                    150


By: RAUSHAN KUMAR                                                                  43
TOTAL                     150                 100




INTERPRETATION:
This graph clearly shows that average 40 % peoples are satisfied with
the Agriculture news related information published in Business Lines.


13. Are you satisfied with the banking news regarding availability in
business newspaper?


Table 13 : Table Showing importance of Banking news for a business Newspaper
                     Frequency           Percentage (in %)    Cumulative
                                                              Frequency
Very Important               80                  53                    80
Important                    30                  20                   110
Average                      20                  13                   130
Unnecessary                  13                   9                   143
Minor                         7                   5                   150


By: RAUSHAN KUMAR                                                              44
TOTAL                     150                  100




INTERPRETATION:
This graph clearly shows that average 53 % peoples are satisfied with
the Banking news related information published in Business .



14.   Do you get Corporate Business related information from
       Business Newspaper?

Table 14 : Table Showing importance of Corporate Up-to-date for a business
Newspaper
                     Frequency           Percentage (in %)     Cumulative
                                                               Frequency
Very Important               75                  50                     75
Important                    40                  27                    115
Average                      21                  14                    136


By: RAUSHAN KUMAR                                                            45
Unnecessary              10                7                146
Minor                     4                2                150
  TOTAL                 150               100




INTERPRETATION:
This graph clearly shows that average 50 % peoples are satisfied with
the news related to the corporate Business related information
published in Business Lines.




By: RAUSHAN KUMAR                                                  46
CHAPTER-04




FINDINGS AND
       IMPLICATIONS

By: RAUSHAN KUMAR     47
----------------------------------------------------------------------------
            Results & Interpretation (Findings)
On the basis of survey undertaken, it has been concluded that:
The prime readers of Business Line are corporate houses/Banking Sector in
LOCALITY of Kolkata. This clearly shows that the Target Audience of Business
Line i.e. Business Class and youngest people are correctly targeted. Business
Line is good in its Targeting Section.

Based on our Objective set at very beginning:-

ACCORDING TO PRIMARY OBJECTIVE:-

     Now, As per as Analysis part is concern we found From Graph
      No: - 1,2,3,4,5 prove the primary objectives.

     This Graph clearly shows that approximately 54% of the people
      read Business newspaper.

     This graph clearly shows that Economics Times is read the most
      in the LOCALITY of Kolkata. This clearly convince that the
      readership of Economics Times is highest in Kolkata and
      Economics Times, Mint and Business Standard is a very close
      competitor of Business Line

     This Graph clearly shows that parents wish to read newspapers.
      They are more attracted towards newspaper as they have leisure
      time which they can invest in reading Newspaper. This clearly
      shows that the prime target reader is in the parents.

    This Graph clearly shows that most people like to read news
     related to corporate (M&A) i.e. 23% while most of the others
     prefer to read national news and news covering economic aspect.
     i.e., 16% respectively.




By: RAUSHAN KUMAR                                                              48
 This Graph clearly shows that the brand image of Business Line
   in the minds of customer is that it is No 3 in India. Many other
   people think it as most trusted source of business news in India.

ACCORDING TO SOCENDARY OBJECTIVE:-

   Now, As per as Analysis part is concern we found From Graph
    No 6:-(1),(2),(3),(4),(5),(6),(7),(8),(9),(10),(11),(12),(13),(14) prove
    the primary objectives.

   This graph clearly shows that most customers believe that
    Business Line is using the font type which is easy to read 33%
    very important from the fact and 30% Important. On the other
    hand only 20% people think that they are not using right font
    type and size which is easy to read and 10% of them less priority
    that the font type and size is easy to read.

   This graph clearly shows that most customers believe that
    Business Line is using the font size which is easy to read.

   This Graph clearly shows that majority of the readers don’t like
    color of newspaper. Only 30% readers like it.

   This graph clearly shows that most customers believe that
    Business Line is using the best news of front page which is
    relevant/need of the customers.

   This graph clearly shows that most customers believe that
    Business Line is using the best news of front page which is
    relevant/need of the customers.

   This graph clearly shows that 53% people believe
    business line newspaper gives creditable source of news
    as far as advertisement is concern.




By: RAUSHAN KUMAR                                                         49
 This Graph clearly shows that people strongly believe that
    Business Line does provide relevant pictures and photos with the
    news items.

   This graph clearly shows that 47% people believe that Business
    Line launch several programmes to connect with its readers.


   This graph clearly shows that average 40 % peoples are
    satisfied with the Supplement news related information
    published in Business Lines.

   This graph clearly shows that average 54 % peoples are
    satisfied with the Stock Market related information published in
    Business Lines.

   This graph clearly shows that average 40 % peoples are
    satisfied with the Agriculture news related information
    published in Business Lines.

   This graph clearly shows that average 53 % peoples are
    satisfied with the Banking news related information published in
    Business.


   This graph clearly shows that average 50 % peoples are
    satisfied with the news related to the corporate Business related
    information published in Business Lines.




By: RAUSHAN KUMAR                                                    50
CHAPTER-05




                        LIMITATIONS
                      OF THE STUDY
----------------------------------------------------------------------------

By: RAUSHAN KUMAR                                                              51
Limitations of the Study

Although we have tried to do our survey error free but still there were certain
limitations of the Study:-

   Most of the big corporate houses were not interested in devoting time in
    such kind of study.

   Time Constraints, completing a project within two month of time duration
    was really a challenge.

   The target segment for the financial dailies is generally not high .It is very
    tough to make general newspaper readers interested towards financial
    dailies.

   Since the market segment for financial dailies is already saturated by the
    economic times and business standard, it is very difficult to convince
    people to subscribe for business line as they want to stick to ET or BS only.




By: RAUSHAN KUMAR                                                               52
CHAPTER-06




            CONCLUSION
By: RAUSHAN KUMAR        53
----------------------------------------------------------------------------

                                      Conclusions
This project is on “TO RECOGNIZE THE READER’S VIEWPOINT
REGARDIG BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA”.
We have attempted to study some popular Brands of financial newspaper company
and reader perception about them and trying to measure the blend of selected
attributes which should be there in the product that will attract the readers in the
selected market segment.

The project recommends some guidelines to analyze the factors that influence the
choice of the readers in choosing newspaper and its various ranges of attributes.

The study involves a sample survey of 600 respondents in Kolkata using
questionnaire on the basis of weighted sum model as the research instrument
augmented with formal as well as informal interviews with the customers and also
make through use of information available on the internet and the database of some
brokerage & chartered firms.

Further the project includes the comparative study of the current market trend and the
possible reasoning of that on this basis of the global economic condition slowdown.

A part of the project also dealt with understanding the behavioral aspect of readers of
financial newspaper.

As we found in the market that the awareness of the Business Line, the financial
newspaper is not at par what it should be. So it needs awareness campaigns to achieve
the aims of the Hindu Business Line.

I am overwhelmed with the generosity and cooperation that I have got from Business
Line. If given a chance I will like to see myself as an employee in Business Line and
it will be dreams come true for me.

In a nutshell, it was a learning experience for me which will help me in immensely in
shaping up my career graph.




By: RAUSHAN KUMAR                                                                    54
SWOT ANALYSIS OF BUSINESS LINE
A SWOT analysis is a strategic planning tool used to evaluate the strength,
weaknesses, opportunities, and threats in a business venture or in any other situation
requiring a decision. In SWOT, strength and weaknesses are internal factors where as
opportunities and threats are external to the organization.

Now we will do the SWOT analysis of Business Line which will help marketers to
focus on key issue. These are as follows.

Strengths: The Business Line is a power full Brand because it is link with the
Hindu which is the oldest newspaper company of India and most trusted brand of
India. The editorial as well as marketing personals are very strong and efficient of the
Hindu the Business Line.

   •   Business Line is the third leading financial newspaper in India.
   •   Other than English, the newspaper is published in other regional languages too.
   •   Growing rapidly in last few years.
   •   Excellent performance of the consumer need.
   •   Subscription offers, at regular intervals are a lucrative offer to the reader.
   •   Affordable in price.
   •   Good quality paper.
   •   Easily carried and it’s getting much consumer demand and publicity.
   •   Different kind of news is published.
   •   Business Line has good distribution channel.

Weaknesses: The weaknesses of the Business Line are as follows:

   •   Print outsourcing which increase the cost.
   •   They are very new in Kolkata as compared to their competitors
   •   The stock analysis part is inferior as compared to its competitors.
   •   Lack of advertisement and promotional activity.
   •   The newspaper I read by few selected readers.
   •   Low brand awareness.
   •   The market of Business Line is totally city based.
   •   Selective and few readers
   •   Different type of reader’s requirement.




By: RAUSHAN KUMAR                                                                    55
Opportunities: As the people of India are bending towards the stock market
operation. This may cause increase the market size. So there are huge opportunities to
capture the readers.

   • B-school students are a big opportunity to increase the circulation of Business
     Line, because reading a financial daily for a management student is very
     essential in order to know the latest updates of the Business world.

   • The present growth of population at large, is in itself a big opportunity for the
     newspaper to spread itself across the length and breadth of the country.

   • Market is growing.

   • Population is large so scope is greater.

   • Perception of customer is changing.

There is also huge market opens to be taped. Product development will offer Business
Line Many opportunities.

Threats: The threats for the Business Line are as follows:

   • Electronic media is the main threats for it. Electronic media is now challenging
     the existence every newspaper, so it is also posing threat to Business Line also.

   • Competitors have superior base of readership.

   • The brand image of Economic Times and Business standard is over shadowing
     Business Line.

   • Business Line is facing off competition from financial dailies in the market as
     well.

   • Some new upcoming company has emerged.

   • There are very close substitutes in the market.

   • Buyers today have the last word. So close substitute of Business Line like,
     financial express and Mint are a big threat to the newspaper.




By: RAUSHAN KUMAR                                                                    56
By: RAUSHAN KUMAR   57
CHAPTER-07




SUGGESTION/RECOMMENDATION

By: RAUSHAN KUMAR       58
--------------------------------------------------------------------------------

Suggestions/Recommendations
It’s time for Business Line to do something new.

    The marketing team of Business Line should look for promotional activities.
     Advertising is the most effective and quickest way to reach the masses. The
     innovative way could be through hoardings, TV channels, and corporate
     conferences and in B-school fest.

    Business Line should go for price regulation. It is the vital part of marketing.
     Price sensitiveness influences the consumer buying behavior.

    The brand image is pretty low which leads to low circulation. Research reveals
     that it has been confined to certain areas only. So, it should concentrate on
     brand image as brand image adds huge advantage in the marketing of any
     product. It is related with the sensitivity that customers expects from a
     particular product.

    Business Line should focus on the visuality of the newspaper. Although it
     offers excellent contents, there is certainly a scope for the improvement of the
     visibility. To get par with the competitors, the presentation style should be
     mesmerizing and eye catching. It should also easily communicable to the
     readers.

    Business Line should concentrate more on B-schools as it constitutes a huge
     portion of the target readers. It would be helpful for the students as well as for
     the newspaper if it devotes at least one page to the B-school containing case
     studies and other relevant managerial analysis.

    Business Line should do some promotional activities in the B-schools because
     B- schools are like a pool of readers of financial newspaper and they are thus
     the potential readers of business Line.

    It should look to tie up with some stock broking company so as to deliver a
     fixed number of copy everyday.




By: RAUSHAN KUMAR                                                                   59
 Business Line should come up with some weekly magazines. This will attract
   more readers. And it should also offer in the corporate houses at a discounted
   rate.

  Business Line to look forward to tie up and deliver newspaper in the coffee
   shops. Because many a times we have witnessed people coming and sitting in a
   coffee shop to spend some time and relax. Many corporate people do visit
   coffee shop and while having a sip over a cup of coffee they prefer to have a
   glance at the newspaper and often financial newspaper. Business Line should
   look to deliver newspaper in the coffee shops so that these people get a chance
   of reading Business Line free of cost. If they like then surely they will start
   reading Business Line. This is a tricky strategy adopted by a newspaper, Mint
   to get familiar in Kolkata city.

  Business Line should take the initiative to distribute newspaper at a discounted
   rate in the railway platform. Large number of local people does buy newspaper
   from the platform. Once they become accustomed to Business Line and they
   read the newspaper then only they will understand the difference of business
   line from others. As readers do not change their reading habits too often so it
   would be helpful for business line to form a large market share by this strategy.




By: RAUSHAN KUMAR                                                                60
----------------------------------------------------------------------------
                                                                        Bibliography
Information has been collected from the product training, market survey and study
material available at the various press media web sites, discussing with the company
personals, faculty guide and respondents surveyed access to management for
guidelines for the project.

The following books and internet sites will also be referred:

Books:

       O Marketing: Philip Kotlar, Marketing Management

       O Marketing Research: Malhotra Naresh Kumar, Marketing Research&
       Applied Orientation.

       O Business Research: Cooper Donald R. and Schindler Ramila S., Business
       Research Method.

Internet: information available at the website of the Hindu and others sites as
follows.

                www.the Hindu.com
                  http://www.businessline.com/
                http://www.economictimes.com/
                http://www.businessstandard.com/
                 http://www.mint.com/
                 http://www.financialexpress.com/
                 www.ibef.org/industry/media.aspx
                 www.lums.lancs.ac.uk/postgraduate/mba/content/project




By: RAUSHAN KUMAR                                                                  61
----------------------------------------------------------------------------
                                                                               Annexure


       I  n this Chapter, 9 we find quite important thing of this project on
          which the whole study could be possible that is base of survey
          feedback this is questionnaires around which whole project work
       moving from start to end. And some other things are as fellows;




By: RAUSHAN KUMAR                                                                     62
Questionnaire
          QUESTIONAAIRE FOR PROJECT
NAME OF THE PERSON__________________________________________________________
ADDRESS:- ___________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
CONTACT NO.:_________________________________________________________________
EMAIL ID:- ___________________________________________________________________
AGE GROUP:-_________________________________________________________________

Q.1. Do you read Business Newspapers?
Ans:       YES                                 NO

Q.2. Which Business Newspaper do you read?
Ans:       Business Line       Economics Times
           Business Standard    Mint
           Financial Express


By: RAUSHAN KUMAR                                                                63
Q.3. Who in your family refers Newspaper?
Ans : __________________________________________________

Q.4. which columns do you like to read in a newspaper?
Ans:

Q.5. What attributes of Business Line comes First in your mind?
Ans:
     World’s Largest read daily          Most trusted source of news in India
     No. 1 in India                      Superbrand


 Q.6. What about Font type of Business Line Newspaper?
 Ans:
        1. very important                 2.Important
        3. Average                        4. Less priority
        5. Can be neglected

Q.7. What about Font Size of Business Line Newspaper?
Ans:
     1. very important               2.Important
     3. Average                      4. Less priority
    5. Can be neglected

Q.8. What about color quality of Business Line Newspaper?
  Ans:
     1. very important                2.Important
    3. Average                        4. Less priority
    5. Can be neglected

Q.9.What do you think about Front page of Business Line Newspaper is
attractive?
Ans:
   1. very important                2.Important
   3. Average                      4. Less priority
   5. Can be neglected




By: RAUSHAN KUMAR                                                               64
Q.10.Are you satisfied with the price of the Newspaper?
Ans:
        1. Fully satisfied   2. Satisfied     3. Average

        4. Not Satisfied       5. Disappointed

Q.11. Do you think about that the advertisements add information to you?
Ans:
  1. very good                      2.Good
  3. Average                        4. Bad
  5. Very Bad

Q.12. What about you think about news items that carry relevant pictures
and photos?
Ans:
  1. Very good                     2. Good
  3. Average                       4. Bad
  5. Very Bad

Q.13. What about reader’s connect programmes and contests?
Ans:
  1. very Good                    2. Good
  3. Average                      4. Bad
  5. Very Bad

Q.14. What about supplements of Business Newspaper?
Ans:
  1.very important               2.Important
  3. Average                     4. Unnecessary
  5. Minor

Q.15. what do you get appropriate news regarding stock market?
Ans:
  1.very important                 2.Important
  3. Average                       4. Unnecessary
  5. Minor

Q.16. what do you think about mutual fund in business newspaper?
Ans:
  1. very important               2.Important


By: RAUSHAN KUMAR                                                     65
3. Average                              4. Unnecessary
  5. Minor

Q.17. Availability of agricultural news in business newspaper?
Ans:
  1.very important                    2.Important
  3. Average                          4. Unnecessary
  5. Minor

Q.18. What do you think about banking news of Business Newspaper?
Ans:
  1. very important                2.Important
  3. Average                       4. Unnecessary
  5. Minor

Q.19. What about corporate up-to-date news of Business Newspaper?
Ans:
  1.very important                 2.Important
  3. Average                      4. Unnecessary
  5. Minor

Q.20. What about logistics of Business Line Newspaper?
Ans:
  1. Very important                  2.Important
  3. Average                        4. Unnecessary
  5. Minor

Q.21 Please Give some suggestions for the newspaper.
Ans: ___________________________________________________________________________
      __________________________________________________________________________
      __________________________________________________________________________
      __________________________________________________________________________
      __________________________________________________________________________
      __________________________________________________________________________
      __________________________________________________________________________
      ______



Rank and give a tick (√) on the suitable option of the following Brand on a 5 point
scale: (1 as very poor and 5 as excellent)


By: RAUSHAN KUMAR                                                                     66
Name
Address
Education
Occupation
Gender
                            Economic Time
Attributes     Excellent   Fair     Good       Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness
                            Business Line
Attributes     Excellent   Fair     Good       Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness
                           Financial Express
Attributes     Excellent   Fair     Good       Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness




By: RAUSHAN KUMAR                                                 67
Business Standard
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness
                                   Mint
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness




By: RAUSHAN KUMAR                                                 68
Business Standard
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness
                                   Mint
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness




By: RAUSHAN KUMAR                                                 68
Business Standard
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness
                                   Mint
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness




By: RAUSHAN KUMAR                                                 68
Business Standard
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness
                                   Mint
Attributes     Excellent    Fair     Good      Poor   Very Poor
Price
Looks
Availability
Contents
Brand Image
Awareness




By: RAUSHAN KUMAR                                                 68

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Business line project

  • 1. NETAJI SUBHAS INSTİTUTE OF BUSINESS MANAGEMENT , POKHARI, JAMSHEDPUR APPROVED BY AICTE, MİNİSTRY OF HRD, GOVT. OF INDİA AFFILIATED TO KOLHAN UNIVERSITY, CHAIBASA SUMMER TRAINING PROJECT REPORT ON “TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA” THE HINDU (BUSINESS LINE) PROPRIETORS: KASTURI & SONS LTD, KOLKATA-700001 FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF: Prof. S.M. Maitra Mr. Manojit Kar (Sr. Sales officer) SUBMITTED BY RAUSHAN KUMAR UNIVERSITY ROLL NO:-11M BA210043223 UNIVERSITY REGISTRATION NO:-M BA54219/2011 By: RAUSHAN KUMAR MBA 2011-2013 1
  • 2. Contents  Declaration from the student  Certificate from Company  Certificate from Guide  Acknowledgement  Chapter Scheme  List of Tables  List of Graphs  List of Charts  List of Abbreviations, if any  Executive Summary  CHAPTER 01 Introduction  CHAPTER 02 Research Methodology  CHAPTER 03 Data Analyses  CHAPTER 04 Results & Interpretation (findings)  CHAPTER 05 Limitations of the study  CHAPTER 06 Conclusions  CHAPTER 07 Suggestions/Recommendations  CHAPTER 08 Bibliography By: RAUSHAN KUMAR 2
  • 3.  CHAPTER 09 Annexure Declaration I, Raushan Kumar, hereby declare that this project titled “ TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA ” submitted by me is exclusively prepared for the fulfillment of Master of Business Administration degree in Netaji Subhas Institute of Business Management, Kolkata. I also declare that this report has not been submitted to any other institution or published any where before. I take the full responsibility for the authenticity and truthfulness of the report. Date: Place: RAUSHAN KUMAR By: RAUSHAN KUMAR 3
  • 4. Company certificate To whom it may concern This to certify that Raushan Kumar student of Netaji Subhas Institute of Business Management successfully completed his 8 weeks summer internship programme at Business Line. Dated “ 15th May, 2012” to “15th July, 2012” on the Topic “TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA”. We are with him all success in further endeavor. Thank you, For By: RAUSHAN KUMAR 4
  • 5. Certificate from the Guide This is to certify that the project report titled “ TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA” is based on the original project done by Mr. Raushan Kumar student of Netaji Subhas Institute of Business Management, Kolkata as a part of summer internship programme under my guidance. This finds less scope for duplication and was not submitted for the award of any degree or diploma from any other university or institution Date: Place: Prof. S.M. Maitra By: RAUSHAN KUMAR 5
  • 6. (Asst. Professor (Mkt) N.S.I.B.M.) Acknowledgement Through this acknowledgement, I express my sincere gratitude towards all those people who have helped me in the preparation of this project, which has been learning experience. I appreciate the co-operation by the management and staff of ‘BUSINESS LINE’ for giving me the opportunity to get trained in their office. I would like to thank the Faculty Guide: - Prof. Soumya Moitra and the other Faculty members, the Librarian and the administrative staff of NSIBM, KOLKATA, for their support. Finally, I express my sincere thanks to Mr.Gautam Moitra, Mr.Rony Gupta, Mr.Manojit kar who guided me through out the project and gave me Valuable suggestion and encouragement. Last but not the least I would like to thank the almighty God who gave me immense power to complete this Project By: RAUSHAN KUMAR 6
  • 7. Date: Place: (RAUSHAN KUMAR) Chapter Scheme Page no  CHAPTER 01 11-21  Introduction o Company Profile 11-20 o Objectives of the study 21  CHAPTER 02 22-25  Research Methodology  CHAPTER 03 26-45  Data Analyses & Interpretation  CHAPTER 04 46-49  Findings & Impliactions  CHAPTER 05 50-51  Limitations of the study  CHAPTER 06 52-55  Conclusion  CHAPTER 07 56-58  Suggestions/Recommendations  CHAPTER 08 59  Bibliography  CHAPTER 09 60-65  Annexure By: RAUSHAN KUMAR 7
  • 8. List of Graphs Page No 1. Showing the readers of Business Newspaper 27 2. Showing readership of different Business newspaper 28 3. Showing the readers of the Business newspaper in a house 29 4. Showing the liking of the readers in a Business newspaper 30 5. Showing attributes of business line first comes in your Mind 31 6. Showing Whether the Font type easy to read 32 7. Showing whether the Front size is attractive 33 8. Showing whether the relevant picture color 34 9. Showing Whether the front page is attractive 35 10. Showing the satisfaction level of Business Line 36 11. Showing the importance of Advertisement for the customers 37 12. Showing whether the news items carry relevant pictures & photos 38 13. Showing whether the readers connect programs and contest 39 14. Showing the satisfaction level of business newspaper regarding supplement business news 40 15. Showing the satisfaction level regarding Stock Market 41 16. Showing the satisfaction level regarding Mutual fund 42 17. Showing the satisfaction level regarding Agricultural news 43 By: RAUSHAN KUMAR 8
  • 9. 18. Showing the satisfaction level regarding Banking news 44 19. Showing the satisfaction level regarding corporate news 45 List of Tables Page No 15. Showing the readers of Business Newspaper 27 16. Showing readership of different Business newspaper 28 17. Showing the readers of the Business newspaper in a house 29 18. Showing the liking of the readers in a Business newspaper 30 19. Showing attributes of business line first comes in your Mind 31 20. Showing Whether the Font type easy to read 32 21. Showing whether the Front size is attractive 33 22. Showing whether the relevant picture color 34 23. Showing Whether the front page is attractive 35 24. Showing the satisfaction level of Business Line 36 25. Showing the importance of Advertisement for the customers 37 26. Showing whether the news items carry relevant pictures & photos 38 27. Showing whether the readers connect programs and contest 39 28. Showing the satisfaction level of business newspaper regarding supplement business news 40 15. Showing the satisfaction level regarding Stock Market 41 By: RAUSHAN KUMAR 9
  • 10. 16. Showing the satisfaction level regarding Mutual fund 42 17. Showing the satisfaction level regarding Agricultural news 43 18. Showing the satisfaction level regarding Banking news 44 19. Showing the satisfaction level regarding corporate news 45 Executive Summary This project has been a great learning experience for me; at the same time this project gave me the enough scope to implement my classroom learning’s. I joined Business Line for summer training and I have assigned to work on the project titled as “TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA” in A CLASS Region using high impact direct communication programme. Business Line is a flagship brand of THE HINDU which is the English newspaper. Business Line is the India’s third largest read daily which is certified by the IRS (Indian Readership Survey) consecutively 22 times. Business Line has also been awarded as the “Most credible source of news all over India” by a survey conducted by BBC Reuters. Business Line currently has 56.3 crore readers in India across 11 states 200+ districts. In order to complete our project and to understand the perception in the minds of LOCALITY of Kolkata we went to the A Class areas of Kolkata like IIM Kolkata, Esplanade and Salt Lage . We went their door to door in order to get the data as well By: RAUSHAN KUMAR 10
  • 11. as to promote the subscription of Newspaper. This Promotion was very good it attracted many customers many new customers were created by me who were taking different Newspaper. Even the customers were very happy as they were getting right Quality at Right Price The project gave me a lot of practical exposure related to event management and Consumer Behavior. With this practical exposure I will definitely be much more confident in our coming career, CHAPTER-01 By: RAUSHAN KUMAR 11
  • 13. 15 C, Lmj Chambers, 1st Floor, Hemanta Basu Sarani, A C Market, Kolkata + (91)-9830069994 | 44023333 | 44023324 + (91)-(33)-22485219, 22485219 ---------------------------------------------------------------------------- Introduction This Chapter describes the brief information about THE HINDU Group and purpose of the project, means “Objective of the study.” COMPANY PROFILE The Hindu is an English-language Indian daily newspaper founded and continuously published from Chennai since 1878. According to the Indian Readership Survey in 2012 it is the third most widely read English newspaper in India (after the Times of India and Hindustan Times) with a readership of 2.2 million people. The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala and it is also the most widely read English daily in Tamil Nadu and Kerala. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889. According to the Audit Bureau of Circulations, it has a circulation of 1.46 million copies as of December 2009.The enterprise employed over 1,600 workers and annual turnover reached almost $200 million in 2010. Subscription and advertisement are major sources of income. The Hindu became, in 1995, the first Indian newspaper to offer an online edition. It is printed at 17 locations Chennai, Coimbatore, Bangalore, Hyderabad, Madurai,Noida,Visakhapatnam, Thiruv ananthapuram, Kochi, Vijayawada,Mangaluru, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad, and Kozhikode. The Hindu was founded in Madras on 20 September 1878 as a weekly by four law students (T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu and N. Subba Rao Pantulu) led by G. Subramania Iyer, a school teacher from Tanjore district and M. Veeraraghavachariar, a lecturer at Pachaiyappa's College. The Hindu was started to support the campaign of Sir T. Muthuswamy Iyer for a judgeship at the Madras High Court and to counterbalance the propaganda against him carried out by the Anglo- Indian press. The Hindu was one of the many newspapers of the period established By: RAUSHAN KUMAR 13
  • 14. to protest against the discriminatory policies of the British government in India. About 80 copies of the inaugural issue were printed at Srinidhi Press, Georgetown on one rupee and twelves annas of borrowed money. Subramania Iyer became the first editor and Veeraraghavachariar, the first Managing Director of the newspaper. The paper was initially liberal in its outlook and supported the continuation of British rule in India. The paper initially printed from Srinidhi Press but later moved on Scottish Press, then, The Hindu Press, Mylapore, and finally to the National Press on Mount Road. Started as a weekly newspaper, the paper became a tri-weekly in 1883 and an evening daily in 1889. A single copy of the newspaper was priced at four annas. Modern History In the late 1980s when its ownership passed into the hands of the family's younger members, a change in political leaning was observed. Worldpress.org lists The Hindu as a left-leaning independent newspaper. Joint Managing Director N. Murali said in July 2003, "It is true that our readers have been complaining that some of our reports are partial and lack objectivity. But it also depends on reader beliefs." N. Ram was appointed on 27 June 2003 as its editor-in-chief with a mandate to "improve the structures and other mechanisms to uphold and strengthen quality and objectivity in news reports and opinion pieces", authorized to "restructure the editorial framework and functions in line with the competitive environment". On 3 and 23 September 2003, the reader's letters column carried responses from readers saying the editorial was biased. An editorial in August 2003 observed that the newspaper was affected by the 'editorializing as news reporting' virus, and expressed a determination to buck the trend, restore the professionally sound lines of demarcation, and strengthen objectivity and factuality in its coverage. In 1991, Deputy Editor N. Ravi, Ram's younger brother replaced G. Kasturi as Editor. Nirmala Lakshman, Kasturi Srinivasan's granddaughter, became Joint Editor of The Hindu and her sister, Malini Parthasarathy, Executive Editor. The newspaper has also established foreign bureaus in eleven locations - Islamabad, Colombo, Dhaka, Kathmandu, Beijing, Moscow, Paris, Dubai, Washingto n, D.C., London, and most recently Addis. The newspaper enjoys a cult following among students competing in various competitive exams like the Civil Services Examination, primarily owing to its comprehensive coverage. By: RAUSHAN KUMAR 14
  • 15. Management The Hindu is family-run. It was headed by G. Kasturi from 1965 to 1991, N. Ravi from 1991 to 2003, and by his brother, N. Ram, from 27 June 2003 to 18 January 2012. Other family members, including Nirmala Lakshman, Malini Parthasarathy, Nalini Krishnan, N Murali, K Balaji, K Venugopal and Ramesh Rangarajan are directors of The Hindu and its parent company, Kasturi and Sons. S Rangarajan, former managing director and chairman since April 2006, died on 8 February 2007. Ananth Krishnan, who is the first member of the youngest generation of the family to join the business worked as a special correspondent in Chennai and Mumbai from 2007, and foreign correspondent in Beijing from 2009. It now conducts very popular "The Hindu Young World Quiz', hosted by noted quizmaster V.V. Ramanan, that has now completed 12 years and is arguably the largest live, middle-school quiz competition. Managing Director’s • M. Veeraraghavachariar (1878–1904) • S. Kasturi Ranga Iyengar (1904–1923) • K. Srinivasan (1923–1959) • G. Narasimhan (1959–1977) • N. Ram (1977–2011) • K. Balaji (2011 – present) Editiors • G. Subramania Iyer (1878–1898) • C. Karunakara Menon (1898–1905) • Kasturi Ranga Iyengar (1905–1923) • S. Rangaswami Iyengar (1923–1926) • K. Srinivasan (1926–1928) • A. Rangaswami Iyengar (1928–1934) • K. Srinivasan (1934–1959) • S. Parthasarathy (1959–1965) By: RAUSHAN KUMAR 15
  • 16. G. Kasturi (1965–1991) • N. Ravi (1991–2003) • N. Ram (2003–2012) • Siddharth Varadarajan (2012–present) Board of Directors The Hindu Group is managed by the descendants of Kasturi Ranga Iyengar. As of 2010, there are 12 directors in the board of Kasturi & Sons—N. Ram, N. Ravi and N. Murali (sons of G. Narasimhan); Malini Parthasarathy, Nirmala Lakshman and Nalini Krishnan (daughters of S. Parthasarathy); Ramesh Rangarajan, Vijaya Arun and Akila Iyengar (children of S. Rangarajan); K. Balaji, K. Venugopal and Lakshmi Srinath (children of G. Kasturi). Achievements The Hindu has many firsts in India to its credit which include the following • 1940: First to introduce colour • 1963: First to own fleet of aircraft for distribution • 1969: First to adopt facsimile system of page transmission • 1980: First to use computer aided photo composing • 1986: First to use satellite for facsimile transmission • 1994: First to adopt wholly computerized integration of text and Graphics in page make-up and remote imaging • 1995: First newspaper to go on Internet Supplements The Hindu is the only newspaper that comes up with supplements on every day of the week. On Mondays • Metro Plus • Business Review • Education Plus On Tuesdays • Metro Plus By: RAUSHAN KUMAR 16
  • 17. Education • Book Review On Wednesdays • Metro Plus On Thursdays • Metro Plus • Science, Engineering, Technology & Agriculture On Fridays • Friday Features covering cinema, arts, music and entertainment • Young World, an exclusive children's supplement. • Quest, a supplement by children for children, appears once a month. On Saturdays • Metro Plus On Sundays • Weekly Magazine covering social issues, art, literature, gardening, travel, health, cuisine, hobbies etc. Other Publications • THE HINDU • BUSINESS LINE • SPORT STAR • FRONTLINE BUSINESS LINE TAG LINE – Even in Business, white has the advantage. Business Line or the Hindu Business Line has emerged its name among the most reputed financial dailies of the country. Business Line started publishing in 1994 and is published by kasturi and sons, the publishers of the newspaper The Hindu. Currently it has a circulation of around 185,000 copies daily. By: RAUSHAN KUMAR 17
  • 18. Business Line is published from 14 locations – Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam. The Business Line is the 2nd largest selling financial newspaper in India of The Hindu group publication. The current readership of the Hindu edition Business Line is 124000. It covers all corporate news specially banking news, stocks, logistics, commodities, derivatives, IT, HR, Finance, marketing, economy and more. It has the followings supplement- eWorld which publish every Monday, Smart buy it comes on Wednesday, Brand line on Thursday and Life which comes on every Friday. It’s Editor-in-chief is Mr. N. Ram. It is only paper having a research bureau. Sections:- From Tuesday to Saturday, Business Line’s main sections has 20 to 24 pages which include Corporate, Information Technology, Marketing, Editorial & Opinion (2 pages), commodities & Agribusiness, Economy, International Business, Stock Market news, stock and Mutual fund quotes (5 pages), states Variety, Logistics and Market Watch. On Sundays Business Line’s main section has 18 pages. Apart from regular contents on Sundays, It also provides key information about stocks, mutual funds and deposits which makes the circulation of Business Line on Sunday higher than the rest of the days. On Mondays Business Line’s main sections has 18 pages and along with regular contents it also provides two special sections. 1. The New Manager – to introduce the leaders from the world of business. 2. Mentor-A comprehensive resource on taxation, financial systems and books, Money & Banking, Editorial & opinion, States and variety. Contents - Frequency – Contents – Frequency Corporate – daily - commodities – daily Money & banking – daily – stocks & derivatives – daily Economy – daily – mutual funds – daily Market watch – daily – logistics – daily Marketing – daily – accountancy – daily International news – daily – Tourism – daily Agri-Business – daily – Taxation – daily Information Technology – daily – Editorial & opinion – daily. Price - The price of the newspaper is fixed for everyday. No price discrimination is entertained in this marketing strategy. The price is set low compared to other regular financial dailies. But it varies when the discount is offered. Regular price is given here. By: RAUSHAN KUMAR 18
  • 19. Day Sun Mon Tue Wed Thurs Fri Sat Price Rs. 5.00 4.00 4.00 4.00 4.00 4.00 5.00 Place– our place will be something different for our kind of paper. Places will be: 1. Corporate office 2. Company 3. Stock exchange 4. Institution (B-school) Publication and circulation – Business Line has a circulation of over 5400 copies. It is published from 13 locations. Distribution channel: Promotion– Business line follows process of stall promotion activity. Here the owner of stallhas a direct link with company agent. The newspapers which are unsold are again returnedto the agent with some return tax. In this activity we have to know the sale and promotionof business line, business standard, economic times, financial express and mint in a stall.Then we have to put the idea in the survey form. It was also told that from where thevendors buy and where stall is located. Stall promotion of business line given below - PRODUCT SALES AND MARKETING:- By: RAUSHAN KUMAR 19
  • 20. This department deals with the the sales and marketing of The Hindu group. This Section is responsible for increasing the sales of the newspaper as well as collaborates with the Branding department to do the ground work for the events that are launched. PROCESS OF PRODUCTION By: RAUSHAN KUMAR 20
  • 21. Objectives of the Study PRIMARY OBJECTIVE:-  TO RECOGNIZE THE READER’S VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA SECONDARY OBJECTIVE:-  To find out the attributes which are considered important by the customers while purchasing a business newspaper? By: RAUSHAN KUMAR 21
  • 23. RESEARCH METHODOLOGY -------------------------------------------------------------------------- Research Methodology This chapter describes the research methodology which is applied during this whole project work. Here we describe what we believe and apply method for collecting data and analyzing for this project. We will examine the following concepts:  Sources of data  Sample Size, if any  Methods of data collection  Instrument used  Techniques of analyses Our priority is to find out the perception of Business Line in the minds of LOCALITY of Kolkata. So, to fulfill the objectives of this project, Descriptive research is most suitable because into the descriptive research, it is easy to describe things, such as the market potential for product/services or the demographics and attitudes of consumers who buy the product/services. Source of data Here in this project taking Primary sources of data Primary Data: Collecting by through (a) Questionnaires and By: RAUSHAN KUMAR 23
  • 24. (b) Personal interviews Applicability of Primary Data is analysis of perception in the minds of customer about Business Line with respect to other newspapers in the Locality of Kolkata. 2.2 SAMPLE SIZE Note: Sample Size for the project is as follows:- Population Size: 380 A class Houses. Sample Size: In order to calculate sample size I used the formula:- (ZS/E) 2 For 95% confidence values are: Z= 1.96 S=1/6*population E=0.5 So calculating we get, Sample size=150. Sampling Technique Convenience sampling has been used in order to draw the sample from that part of population which is close to hand. The reason behind convenience sampling is that it is readily available and convenient for selecting the sample population. Data Collection The research consists of the application of both primary and secondary data By: RAUSHAN KUMAR 24
  • 25. a) Primary Data: The Primary data was collected through a questionnaire specially designed for Corporates and Education Hub. b) Secondary data: The secondary data was collected through websites and from various journals and magazines. Method for Data Collection a) Data collection has been done through BTL(Below the line ) activity in which different activities have been performed i.e, D2D (door to door ) in different locations of Kolkata. b) Field work in terms of going to customers and making them fill up the questionnaires, then explaining them about “THE HINDU” group and its products like business line and taking their feedbacks on the prospects of the business. People were also made to fill up the questionnaires to evaluate their response for this service in the locality assigned to me by the company i.e. areas of Kolkata especially Esplanade and Salt Lake Area Instruments for Data Collection The data was collected through: Forms designed specifically for the customers. The questionnaire is designed with the view of knowing the level of willingness in the people to really use newspaper and to know the views of them about this group and acknowledge their valuable suggestions to make this group more successful. By: RAUSHAN KUMAR 25
  • 27. DATA ANALYSIS AND INTERPRETATION -------------------------------------------------------------------------- Data Analysis PUBLIC OPINION 1. Q.1. Do you read Business Newspapers? Table 01: Showing the readers of Business news paper FREQUENCY PERCENTAGE CUMULATIVE (In %) FREQUENCY YES 80 54 80 NO 20 33 100 SOMETIMES 50 13 150 TOTAL 150 100 By: RAUSHAN KUMAR 27
  • 28. INTERPRETATION This Graph clearly shows that approximately 54% of the people read Business newspaper. Q.2. Which Newspaper do you read? Table 02: Table showing readership of different newspaper Frequency Percentage (in %) Cumulative Frequency Business Line 18 12 18 Economics Times 65 43 83 Mint 40 27 123 Business Standard 25 17 148 Financial Express 2 1 150 TOTAL 150 100 By: RAUSHAN KUMAR 28
  • 29. INTERPRETATION This graph clearly shows that Economics Times is read the most in the LOCALITY of Kolkata. This clearly convince that the readership of Economics Times is highest in Kolkata and Economics Times, Mint and Business Standard is a very close competitor of Business Line Q.3. Who in your family refers Newspaper? Table03: Showing the readers of the newspaper in a house. Frequency Percentage(in %) Cumulative frequency Parents 80 53% 80 Children below 14 5 3% 85 Children above 14 40 27% 125 Aged person 25 17% 150 TOTAL 150 100 By: RAUSHAN KUMAR 29
  • 30. INTERPRETATION: This Graph clearly shows that parents wish to read newspapers. They are more attracted towards newspaper as they have leisure time which they can invest in reading Newspaper. This clearly shows that the prime target reader is in the parents. Q.4. Which column do you like to read in a Business newspaper? Table 04 : Table showing the liking of the readers in a newspaper Frequency Percentage (in %) Cumulative frequency Companies 10 7 Corporate(M&A) 35 23 International 10 7 Economy/Policy 8 5 Corporate Marketing 13 9 National 5 3 Money/Banking 13 9 By: RAUSHAN KUMAR 30
  • 31. Corporate (I.T) 6 4 Editorial 4 3 Market Share 15 10 Stocks 8 5 Derivatives 3 2 Logistics 6 5 Commodities 1 1 Agriculture Business 11 7 States News 2 1 TOTAL 150 100 INTERPRETATION: This Graph clearly shows that most people like to read news related to corporate (M&A) i.e. 23% while most of the others prefer to read national news and news covering economic aspect. i.e., 16% respectively. Q.5. What attributes of Business Line comes first in your mind? Table 05: Table Showing recall power Business Line Frequency Percentage(in %) Cumulative Frequency World’s largest 55 37 55 read Daily Most trusted 75 50 130 source of Business news in India No. 1 in India 15 10 145 By: RAUSHAN KUMAR 31
  • 32. Superbrand 5 3 150 TOTAL 150 100 INTERPRETATION:- This Graph clearly shows that the brand image of Business Line in the minds of customer is that it is No 3 in India. Many other people think it as most trusted source of business news in India. Q.6. what attributes do you expect from a Business Newspaper:- 1. What about font type of business newspaper? Table 01 : Table Showing importance of font type for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 50 33 50 Important 45 30 95 Average 30 20 125 Less Priority 15 10 140 By: RAUSHAN KUMAR 32
  • 33. Can Be Neglected 10 7 150 TOTAL 150 100 INTERPRETATION: This graph clearly shows that most customers believe that Business Line is using the font type which is easy to read 33% very important from the fact and 30% Important. On the other hand only 20% people think that they are not using right font type and size which is easy to read and 10% of them less priority that the font type and size is easy to read. 2. What about font size of business newspaper? Table 02 : Table Showing importance of font Size for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 30 20 30 Important 45 30 75 Average 50 33 125 Less Priority 10 7 135 Can Be Neglected 15 10 150 TOTAL 150 100 By: RAUSHAN KUMAR 33
  • 34. INTERPRETATION: This graph clearly shows that most customers believe that Business Line is using the font size which is easy to read . 3. what about relevant picture color of business newspaper? Table 03 : Table Showing importance of Colour for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 45 30 45 Important 50 33 95 Average 30 20 125 Less Priority 15 10 140 Can Be Neglected 10 7 150 TOTAL 150 100 By: RAUSHAN KUMAR 34
  • 35. INTERPRETATION: This Graph clearly shows that majority of the readers don’t like color of newspaper. Only 30% readers like it. 4. What do you think about the front page of Business Line is attractive? Table 04 : Table Showing importance of Front Page for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 40 27 40 Important 35 23 75 Average 50 33 125 Less Priority 15 10 135 Can Be Neglected 10 7 150 TOTAL 150 100 By: RAUSHAN KUMAR 35
  • 36. INTERPRETATION: This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers. 5. Are you satisfied with the price of the newspaper? Table 05 : Table Showing importance of Price for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Fully satisfied 60 40 60 Satisfied 45 30 105 Average 30 20 135 Not Satisfied 10 7 145 Disappointed 5 3 150 TOTAL 150 100 By: RAUSHAN KUMAR 36
  • 37. INTERPRETATION: This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers. 6. Do you think that the advertisements add information to you? Table 06 :Table Showing the importance of Advertisement for the Customers Frequency Percentage (in %) Cumulative Frequency Very Good 80 53 80 Good 50 33 130 Average 10 7 140 Bad 7 5 147 Very Bad 3 2 150 TOTAL 150 100 By: RAUSHAN KUMAR 37
  • 38. INTERPRETATION: This graph clearly shows that 53% people believe business line newspaper gives creditable source of news as far as advertisement is concern. 7. What do you think about news items that carry relevant pictures & Photos? Table 07 Table showing whether the news items carry relevant pictures & photos Frequency Percentage (in %) Cumulative Frequency Very Good 85 57 85 Good 40 27 125 Average 20 13 145 Bad 3 2 148 Very Bad 2 1 150 TOTAL 150 100 By: RAUSHAN KUMAR 38
  • 39. INTERPRETATION: This Graph clearly shows that people strongly believe that Business Line does provide relevant pictures and photos with the news items. 8. What about the readers’ connect programmes & contests? Table 08 : Table Showing whether Business Line runs a lot of readers’ connect Programmes & Contests Frequency Percentage (in %) Cumulative Frequency Very Good 70 47 70 Good 50 33 120 Average 22 15 142 Bad 5 3 147 Very Bad 3 2 150 TOTAL 150 100 By: RAUSHAN KUMAR 39
  • 40. INTERPRETATION: This graph clearly shows that 47% people believe that Business Line launch several programmes to connect with its readers. 9. What do you think about supplement of business newspaper? Table 09 : Table Showing importance of Supplements for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Good 60 40 60 Good 40 27 100 Average 30 20 130 Bad 15 10 145 Very Bad 5 3 150 TOTAL 150 100 By: RAUSHAN KUMAR 40
  • 41. INTERPRETATION: This graph clearly shows that average 40 % peoples are satisfied with the Supplement news related information published in Business Lines. 10. Do you get appropriate news regarding Stock Market? Table 10 : Table Showing importance of Stock market for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 80 54 80 Important 50 33 130 Average 10 7 140 Unnecessary 8 5 148 Minor 2 1 150 TOTAL 150 100 By: RAUSHAN KUMAR 41
  • 42. INTERPRETATION: This graph clearly shows that average 54 % peoples are satisfied with the Stock Market related information published in Business Lines. 11. What do you think about mutual fund in Business Newspaper? Table 11 : Table Showing importance of Mutual Fund for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 65 44 65 Important 60 40 125 Average 18 12 143 Unnecessary 5 3 148 Minor 2 1 150 TOTAL 150 100 By: RAUSHAN KUMAR 42
  • 43. INTERPRETATION: This graph clearly shows that average 44 % peoples are satisfied with the Mutual Fund related information published in Business newspaper. 12. Availability of Agricultural news in Business newspaper? Table 12 : Table Showing importance of Agricultural Business news for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 60 40 60 Important 45 30 105 Average 30 20 135 Unnecessary 10 7 145 Minor 5 3 150 By: RAUSHAN KUMAR 43
  • 44. TOTAL 150 100 INTERPRETATION: This graph clearly shows that average 40 % peoples are satisfied with the Agriculture news related information published in Business Lines. 13. Are you satisfied with the banking news regarding availability in business newspaper? Table 13 : Table Showing importance of Banking news for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 80 53 80 Important 30 20 110 Average 20 13 130 Unnecessary 13 9 143 Minor 7 5 150 By: RAUSHAN KUMAR 44
  • 45. TOTAL 150 100 INTERPRETATION: This graph clearly shows that average 53 % peoples are satisfied with the Banking news related information published in Business . 14. Do you get Corporate Business related information from Business Newspaper? Table 14 : Table Showing importance of Corporate Up-to-date for a business Newspaper Frequency Percentage (in %) Cumulative Frequency Very Important 75 50 75 Important 40 27 115 Average 21 14 136 By: RAUSHAN KUMAR 45
  • 46. Unnecessary 10 7 146 Minor 4 2 150 TOTAL 150 100 INTERPRETATION: This graph clearly shows that average 50 % peoples are satisfied with the news related to the corporate Business related information published in Business Lines. By: RAUSHAN KUMAR 46
  • 47. CHAPTER-04 FINDINGS AND IMPLICATIONS By: RAUSHAN KUMAR 47
  • 48. ---------------------------------------------------------------------------- Results & Interpretation (Findings) On the basis of survey undertaken, it has been concluded that: The prime readers of Business Line are corporate houses/Banking Sector in LOCALITY of Kolkata. This clearly shows that the Target Audience of Business Line i.e. Business Class and youngest people are correctly targeted. Business Line is good in its Targeting Section. Based on our Objective set at very beginning:- ACCORDING TO PRIMARY OBJECTIVE:-  Now, As per as Analysis part is concern we found From Graph No: - 1,2,3,4,5 prove the primary objectives.  This Graph clearly shows that approximately 54% of the people read Business newspaper.  This graph clearly shows that Economics Times is read the most in the LOCALITY of Kolkata. This clearly convince that the readership of Economics Times is highest in Kolkata and Economics Times, Mint and Business Standard is a very close competitor of Business Line  This Graph clearly shows that parents wish to read newspapers. They are more attracted towards newspaper as they have leisure time which they can invest in reading Newspaper. This clearly shows that the prime target reader is in the parents.  This Graph clearly shows that most people like to read news related to corporate (M&A) i.e. 23% while most of the others prefer to read national news and news covering economic aspect. i.e., 16% respectively. By: RAUSHAN KUMAR 48
  • 49.  This Graph clearly shows that the brand image of Business Line in the minds of customer is that it is No 3 in India. Many other people think it as most trusted source of business news in India. ACCORDING TO SOCENDARY OBJECTIVE:-  Now, As per as Analysis part is concern we found From Graph No 6:-(1),(2),(3),(4),(5),(6),(7),(8),(9),(10),(11),(12),(13),(14) prove the primary objectives.  This graph clearly shows that most customers believe that Business Line is using the font type which is easy to read 33% very important from the fact and 30% Important. On the other hand only 20% people think that they are not using right font type and size which is easy to read and 10% of them less priority that the font type and size is easy to read.  This graph clearly shows that most customers believe that Business Line is using the font size which is easy to read.  This Graph clearly shows that majority of the readers don’t like color of newspaper. Only 30% readers like it.  This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers.  This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers.  This graph clearly shows that 53% people believe business line newspaper gives creditable source of news as far as advertisement is concern. By: RAUSHAN KUMAR 49
  • 50.  This Graph clearly shows that people strongly believe that Business Line does provide relevant pictures and photos with the news items.  This graph clearly shows that 47% people believe that Business Line launch several programmes to connect with its readers.  This graph clearly shows that average 40 % peoples are satisfied with the Supplement news related information published in Business Lines.  This graph clearly shows that average 54 % peoples are satisfied with the Stock Market related information published in Business Lines.  This graph clearly shows that average 40 % peoples are satisfied with the Agriculture news related information published in Business Lines.  This graph clearly shows that average 53 % peoples are satisfied with the Banking news related information published in Business.  This graph clearly shows that average 50 % peoples are satisfied with the news related to the corporate Business related information published in Business Lines. By: RAUSHAN KUMAR 50
  • 51. CHAPTER-05 LIMITATIONS OF THE STUDY ---------------------------------------------------------------------------- By: RAUSHAN KUMAR 51
  • 52. Limitations of the Study Although we have tried to do our survey error free but still there were certain limitations of the Study:-  Most of the big corporate houses were not interested in devoting time in such kind of study.  Time Constraints, completing a project within two month of time duration was really a challenge.  The target segment for the financial dailies is generally not high .It is very tough to make general newspaper readers interested towards financial dailies.  Since the market segment for financial dailies is already saturated by the economic times and business standard, it is very difficult to convince people to subscribe for business line as they want to stick to ET or BS only. By: RAUSHAN KUMAR 52
  • 53. CHAPTER-06 CONCLUSION By: RAUSHAN KUMAR 53
  • 54. ---------------------------------------------------------------------------- Conclusions This project is on “TO RECOGNIZE THE READER’S VIEWPOINT REGARDIG BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA”. We have attempted to study some popular Brands of financial newspaper company and reader perception about them and trying to measure the blend of selected attributes which should be there in the product that will attract the readers in the selected market segment. The project recommends some guidelines to analyze the factors that influence the choice of the readers in choosing newspaper and its various ranges of attributes. The study involves a sample survey of 600 respondents in Kolkata using questionnaire on the basis of weighted sum model as the research instrument augmented with formal as well as informal interviews with the customers and also make through use of information available on the internet and the database of some brokerage & chartered firms. Further the project includes the comparative study of the current market trend and the possible reasoning of that on this basis of the global economic condition slowdown. A part of the project also dealt with understanding the behavioral aspect of readers of financial newspaper. As we found in the market that the awareness of the Business Line, the financial newspaper is not at par what it should be. So it needs awareness campaigns to achieve the aims of the Hindu Business Line. I am overwhelmed with the generosity and cooperation that I have got from Business Line. If given a chance I will like to see myself as an employee in Business Line and it will be dreams come true for me. In a nutshell, it was a learning experience for me which will help me in immensely in shaping up my career graph. By: RAUSHAN KUMAR 54
  • 55. SWOT ANALYSIS OF BUSINESS LINE A SWOT analysis is a strategic planning tool used to evaluate the strength, weaknesses, opportunities, and threats in a business venture or in any other situation requiring a decision. In SWOT, strength and weaknesses are internal factors where as opportunities and threats are external to the organization. Now we will do the SWOT analysis of Business Line which will help marketers to focus on key issue. These are as follows. Strengths: The Business Line is a power full Brand because it is link with the Hindu which is the oldest newspaper company of India and most trusted brand of India. The editorial as well as marketing personals are very strong and efficient of the Hindu the Business Line. • Business Line is the third leading financial newspaper in India. • Other than English, the newspaper is published in other regional languages too. • Growing rapidly in last few years. • Excellent performance of the consumer need. • Subscription offers, at regular intervals are a lucrative offer to the reader. • Affordable in price. • Good quality paper. • Easily carried and it’s getting much consumer demand and publicity. • Different kind of news is published. • Business Line has good distribution channel. Weaknesses: The weaknesses of the Business Line are as follows: • Print outsourcing which increase the cost. • They are very new in Kolkata as compared to their competitors • The stock analysis part is inferior as compared to its competitors. • Lack of advertisement and promotional activity. • The newspaper I read by few selected readers. • Low brand awareness. • The market of Business Line is totally city based. • Selective and few readers • Different type of reader’s requirement. By: RAUSHAN KUMAR 55
  • 56. Opportunities: As the people of India are bending towards the stock market operation. This may cause increase the market size. So there are huge opportunities to capture the readers. • B-school students are a big opportunity to increase the circulation of Business Line, because reading a financial daily for a management student is very essential in order to know the latest updates of the Business world. • The present growth of population at large, is in itself a big opportunity for the newspaper to spread itself across the length and breadth of the country. • Market is growing. • Population is large so scope is greater. • Perception of customer is changing. There is also huge market opens to be taped. Product development will offer Business Line Many opportunities. Threats: The threats for the Business Line are as follows: • Electronic media is the main threats for it. Electronic media is now challenging the existence every newspaper, so it is also posing threat to Business Line also. • Competitors have superior base of readership. • The brand image of Economic Times and Business standard is over shadowing Business Line. • Business Line is facing off competition from financial dailies in the market as well. • Some new upcoming company has emerged. • There are very close substitutes in the market. • Buyers today have the last word. So close substitute of Business Line like, financial express and Mint are a big threat to the newspaper. By: RAUSHAN KUMAR 56
  • 59. -------------------------------------------------------------------------------- Suggestions/Recommendations It’s time for Business Line to do something new.  The marketing team of Business Line should look for promotional activities. Advertising is the most effective and quickest way to reach the masses. The innovative way could be through hoardings, TV channels, and corporate conferences and in B-school fest.  Business Line should go for price regulation. It is the vital part of marketing. Price sensitiveness influences the consumer buying behavior.  The brand image is pretty low which leads to low circulation. Research reveals that it has been confined to certain areas only. So, it should concentrate on brand image as brand image adds huge advantage in the marketing of any product. It is related with the sensitivity that customers expects from a particular product.  Business Line should focus on the visuality of the newspaper. Although it offers excellent contents, there is certainly a scope for the improvement of the visibility. To get par with the competitors, the presentation style should be mesmerizing and eye catching. It should also easily communicable to the readers.  Business Line should concentrate more on B-schools as it constitutes a huge portion of the target readers. It would be helpful for the students as well as for the newspaper if it devotes at least one page to the B-school containing case studies and other relevant managerial analysis.  Business Line should do some promotional activities in the B-schools because B- schools are like a pool of readers of financial newspaper and they are thus the potential readers of business Line.  It should look to tie up with some stock broking company so as to deliver a fixed number of copy everyday. By: RAUSHAN KUMAR 59
  • 60.  Business Line should come up with some weekly magazines. This will attract more readers. And it should also offer in the corporate houses at a discounted rate.  Business Line to look forward to tie up and deliver newspaper in the coffee shops. Because many a times we have witnessed people coming and sitting in a coffee shop to spend some time and relax. Many corporate people do visit coffee shop and while having a sip over a cup of coffee they prefer to have a glance at the newspaper and often financial newspaper. Business Line should look to deliver newspaper in the coffee shops so that these people get a chance of reading Business Line free of cost. If they like then surely they will start reading Business Line. This is a tricky strategy adopted by a newspaper, Mint to get familiar in Kolkata city.  Business Line should take the initiative to distribute newspaper at a discounted rate in the railway platform. Large number of local people does buy newspaper from the platform. Once they become accustomed to Business Line and they read the newspaper then only they will understand the difference of business line from others. As readers do not change their reading habits too often so it would be helpful for business line to form a large market share by this strategy. By: RAUSHAN KUMAR 60
  • 61. ---------------------------------------------------------------------------- Bibliography Information has been collected from the product training, market survey and study material available at the various press media web sites, discussing with the company personals, faculty guide and respondents surveyed access to management for guidelines for the project. The following books and internet sites will also be referred: Books: O Marketing: Philip Kotlar, Marketing Management O Marketing Research: Malhotra Naresh Kumar, Marketing Research& Applied Orientation. O Business Research: Cooper Donald R. and Schindler Ramila S., Business Research Method. Internet: information available at the website of the Hindu and others sites as follows.  www.the Hindu.com  http://www.businessline.com/  http://www.economictimes.com/  http://www.businessstandard.com/  http://www.mint.com/  http://www.financialexpress.com/  www.ibef.org/industry/media.aspx  www.lums.lancs.ac.uk/postgraduate/mba/content/project By: RAUSHAN KUMAR 61
  • 62. ---------------------------------------------------------------------------- Annexure I n this Chapter, 9 we find quite important thing of this project on which the whole study could be possible that is base of survey feedback this is questionnaires around which whole project work moving from start to end. And some other things are as fellows; By: RAUSHAN KUMAR 62
  • 63. Questionnaire QUESTIONAAIRE FOR PROJECT NAME OF THE PERSON__________________________________________________________ ADDRESS:- ___________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ CONTACT NO.:_________________________________________________________________ EMAIL ID:- ___________________________________________________________________ AGE GROUP:-_________________________________________________________________ Q.1. Do you read Business Newspapers? Ans: YES NO Q.2. Which Business Newspaper do you read? Ans: Business Line Economics Times Business Standard Mint Financial Express By: RAUSHAN KUMAR 63
  • 64. Q.3. Who in your family refers Newspaper? Ans : __________________________________________________ Q.4. which columns do you like to read in a newspaper? Ans: Q.5. What attributes of Business Line comes First in your mind? Ans: World’s Largest read daily Most trusted source of news in India No. 1 in India Superbrand Q.6. What about Font type of Business Line Newspaper? Ans: 1. very important 2.Important 3. Average 4. Less priority 5. Can be neglected Q.7. What about Font Size of Business Line Newspaper? Ans: 1. very important 2.Important 3. Average 4. Less priority 5. Can be neglected Q.8. What about color quality of Business Line Newspaper? Ans: 1. very important 2.Important 3. Average 4. Less priority 5. Can be neglected Q.9.What do you think about Front page of Business Line Newspaper is attractive? Ans: 1. very important 2.Important 3. Average 4. Less priority 5. Can be neglected By: RAUSHAN KUMAR 64
  • 65. Q.10.Are you satisfied with the price of the Newspaper? Ans: 1. Fully satisfied 2. Satisfied 3. Average 4. Not Satisfied 5. Disappointed Q.11. Do you think about that the advertisements add information to you? Ans: 1. very good 2.Good 3. Average 4. Bad 5. Very Bad Q.12. What about you think about news items that carry relevant pictures and photos? Ans: 1. Very good 2. Good 3. Average 4. Bad 5. Very Bad Q.13. What about reader’s connect programmes and contests? Ans: 1. very Good 2. Good 3. Average 4. Bad 5. Very Bad Q.14. What about supplements of Business Newspaper? Ans: 1.very important 2.Important 3. Average 4. Unnecessary 5. Minor Q.15. what do you get appropriate news regarding stock market? Ans: 1.very important 2.Important 3. Average 4. Unnecessary 5. Minor Q.16. what do you think about mutual fund in business newspaper? Ans: 1. very important 2.Important By: RAUSHAN KUMAR 65
  • 66. 3. Average 4. Unnecessary 5. Minor Q.17. Availability of agricultural news in business newspaper? Ans: 1.very important 2.Important 3. Average 4. Unnecessary 5. Minor Q.18. What do you think about banking news of Business Newspaper? Ans: 1. very important 2.Important 3. Average 4. Unnecessary 5. Minor Q.19. What about corporate up-to-date news of Business Newspaper? Ans: 1.very important 2.Important 3. Average 4. Unnecessary 5. Minor Q.20. What about logistics of Business Line Newspaper? Ans: 1. Very important 2.Important 3. Average 4. Unnecessary 5. Minor Q.21 Please Give some suggestions for the newspaper. Ans: ___________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ ______ Rank and give a tick (√) on the suitable option of the following Brand on a 5 point scale: (1 as very poor and 5 as excellent) By: RAUSHAN KUMAR 66
  • 67. Name Address Education Occupation Gender Economic Time Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness Business Line Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness Financial Express Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness By: RAUSHAN KUMAR 67
  • 68. Business Standard Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness Mint Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness By: RAUSHAN KUMAR 68
  • 69. Business Standard Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness Mint Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness By: RAUSHAN KUMAR 68
  • 70. Business Standard Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness Mint Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness By: RAUSHAN KUMAR 68
  • 71. Business Standard Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness Mint Attributes Excellent Fair Good Poor Very Poor Price Looks Availability Contents Brand Image Awareness By: RAUSHAN KUMAR 68