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RAMP for Video Marketing
2
About RAMP
Awards
Founded – 2007
HQ in Boston, MA
Growing,
Innovative
Leader
Pure/hybrid cloud solution delivers
best-in-class performance and
scalability
Technology
& Solutions
Media experience and leadership in
video now packaged for the enterprise
Market
Momentum
3
Industry Leaders Choose RAMP
4
We Make Video Valuable
RAMP’s next-generation, video solutions
enable companies to: Attract more viewers,
engage them with videos, and convert them
into prospects and customers.
5
Upsell
product
or service
$
Drive
traffic
Increase
time on site
Marketers Can Now Use Video to…
5 #rampvideomktg
6
40%
Increased
average
time on
site
RAMP Proof in Media
10X
Increase in
click-thru
rates
320%
Increase in
unique
visitors
6 #rampvideomktg
7
RAMP for Video Marketing: Key Benefits
Behavioral
Recommendations
Transcript and
Jump-to-Scene
Social Sharing
Engage ConvertAttract
8
RAMP for Video Marketing: Key Benefits
9
How Does Video Attract Viewers?
More, better metadata:
• Titles
• Description
• Tags
• Transcripts
10
Audience Engine Drives Traffic
320%
Uniques or
Sessions
293%
Twitter
Referrals
4X
Page
Views
11
The RAMP Viewer Experience (VX)
② Interactive,
karaoke
transcript
② Time-coded
tags
① In-video
search
③ Time-synced, contextual
calls-to-actionFully automated,
data-driven Viewer
Experience with:
1. In-video search
2. Jump-to navigation
• Time-coded nav tags
• Interactive
transcripts
3. Related content,
ads and calls-to-
action
12
RAMP VX = Maximum Engagement
13
Ready, Set… Convert!
Attract Engage Convert
14
Convert… and Monetize
CTR on
Display Ads
0.1% to 1%+
15
Putting it All Together
Attract
Viewers
Engage Viewers
Convert
Viewers
Marketing
Goals
The Viewer
Experience
(VX)
Watch Control Explore ActFind
Enabling
Features
Tagging;
Indexing…
Search in Video;
Skip to Tag…
Universal
Playlists…
Related
Content
Search &
SEO
16
Demo and Q&A
17
email: info@ramp.com
phone: 1.857.202.3500 #2
website: www.ramp.com
twitter: @rampinc
Thank you!

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RAMP for Video Marketing