1. Rewarding the
Right Behaviour in
a Mobile World
By Chris Rolfe
@mobilitrix mobilerewards
@mobilitrix mobilerewards

2. The Mind of the Consumer
@mobilitrix mobilerewards

3. Areas of Application
Consumer Pharmaceutical NGO
@mobilitrix mobilerewards

4. Why Rewards Impact Behaviour
Reward - a positive stimulus that can
be presented in the process of
reinforcing behaviour
“Resources are scare. People
respond to incentives”
Prof. Steven Landsburg
@mobilitrix mobilerewards

5. @mobilitrix mobilerewards

6. Measurement: 3 Key Terms:
Return on Investment (ROI)
Average Customer Acquisition Cost
(Av.CAC)
Customer Acquisition Cost
(CAC)
@mobilitrix mobilerewards

7. 3 Constraints an Analogue World
@mobilitrix mobilerewards

8. 3 Enablers in a Mobile World
6bn Connected
Data Analytics
Mobile Phones POS
@mobilitrix mobilerewards

9. Types of Rewards
Type Definition
Financial Typically cash
Product Coupons &vouchers
Utility Airtime, e-currency, electricity
Recognition Awards, plaques, clubs
Other Gifts, holidays, experiences
@mobilitrix mobilerewards

10. Experience a live demo!
SMS NP to 33009
@mobilitrix mobilerewards

11. Way Forward
@mobilitrix mobilerewards