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How Text Message
 Marketing Can
Help You Connect
   With Local
   Consumers




 Presented by: Ron Mills
      954.394.4980
     bit.ly/mobilewiz
What is Text Message Marketing?



             Permission-based communication with
             customers and potential customers via text
             messages sent to their mobile devices…

             Communication includes helpful
             information, coupon offers, event
             notification, and more…
How Does It Work?
How Does It Work?



          For instance, to get new subscribers, a
          pizzeria could have flyers that read, “Text
          ‘PIZZA NOW’ to 99999 for FREE Appetizer
          with purchase of Medium Pizza.”

          Once people subscribe, the pizzeria can
          start sending them occasional offers right
          to their mobile phone with a quick text
          message that reads something like, “Get
          $5 Off Any Large Pizza – Offer Available
          Today Only.”
Text Messaging Facts & Trends
Every Business Should Know About



                 More than 6 Billion Mobile Users Worldwide

                 Approximately 90% of Consumers Read
                  Their Text Messages within MINUTES

                 Most Text Messages are Responded to
                  Within 90 Seconds…vs. 90 Minutes for
                  Emails

                 Most mobile users prefer to text over talk
                   (174 Million Americans Text EVERY DAY)
Text Messaging Facts & Trends
Every Business Should Know About




        Mobile Coupon Offers Get up to a 20%
        Response Rate – 10 Times More Than
        Traditional Methods

        73% of Consumers WANT to Receive
        Special Offers on Their Mobile Devices but
        are Not Getting Them
Popular Mobile Activities
            What Are People Doing on Their Mobile Devices?




   Social Networking                                         Performing Searches


Using Mobile Apps                                               Listening to Music



Browsing Websites                                                Watching Videos



Sending and Reading Emails                           Checking News and Weather

                       Sending and Reading Text Messages
Mobile has changed the way consumers spend their money…

    It has also changed the way your business can truly
         CONNECT with your local target market…
Traditional Advertising Methods Are No
 Longer as Effective as They Once Were




    TRADITIONAL METHODS    MOBILE METHODS
    • Yellow Page Books   • Mobile Websites
    • Newspaper Ads       • Text Message
    • TV Commercials        Marketing
                          • Mobile Apps & More!
What Does This Mean for Your Business?


                    You Must :
                   1.   Put your business in front of your
                        mobile target audience

                   1.   Spend your marketing dollars where
                        they can yield the best returns

                   1.   Utilize the power of mobile
                        marketing to stay connected to your
                        local market
Could Text Message Marketing Be The Missing
Piece of the Puzzle for YOUR Small Business?




     Text Message Marketing
     is No Longer a Trend…

     It’s the NEW Way to Do
     Business!
Why Text Message Marketing?

     It’s POWERFUL For Helping You…

              Build Your Brand

              Gain the Edge on Your Competitors

              Connect with Local Consumers

              Generate New Leads & Repeat Loyal
               Customers
Benefits of Text Message Marketing



                   Enables Personalized, TARGETED
                    Communication with Customers

                   It is Permission-based So Your Messages
                    are Welcomed

                   Decreases “No-Shows” for Appointments

                   Increases Repeat Business
Benefits of Text Message Marketing




                  Cost-Effective, Easy to Use, and Easy to
                  Track

                  High Deliverability and Open Rates

                  Promotes Customer Engagement & Loyalty

                  Increases Exposure, Sales, and Revenue
Ways to Use Text
Message Marketing


          Offer Coupons and Discounts

          Appointment Reminders

          Service Reminders

          Conduct Customer Surveys and Polls

          Provide Valuable, Relevant Information
ANY
QUESTIONS
Thank You For Viewing Our Text
       Message Marketing Presentation!
       For More Information About How You Can Lower
       Advertising Costs and Boost Profits at the Same
                  Time, Contact Me Today!




      Ron Mills
Foot Print Strategies
    954.394.4980
  bit.ly/mobilewiz

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Using Text Messaging in you Business

  • 1. How Text Message Marketing Can Help You Connect With Local Consumers Presented by: Ron Mills 954.394.4980 bit.ly/mobilewiz
  • 2. What is Text Message Marketing? Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more…
  • 3. How Does It Work?
  • 4. How Does It Work? For instance, to get new subscribers, a pizzeria could have flyers that read, “Text ‘PIZZA NOW’ to 99999 for FREE Appetizer with purchase of Medium Pizza.” Once people subscribe, the pizzeria can start sending them occasional offers right to their mobile phone with a quick text message that reads something like, “Get $5 Off Any Large Pizza – Offer Available Today Only.”
  • 5. Text Messaging Facts & Trends Every Business Should Know About  More than 6 Billion Mobile Users Worldwide  Approximately 90% of Consumers Read Their Text Messages within MINUTES  Most Text Messages are Responded to Within 90 Seconds…vs. 90 Minutes for Emails  Most mobile users prefer to text over talk (174 Million Americans Text EVERY DAY)
  • 6. Text Messaging Facts & Trends Every Business Should Know About Mobile Coupon Offers Get up to a 20% Response Rate – 10 Times More Than Traditional Methods 73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting Them
  • 7. Popular Mobile Activities What Are People Doing on Their Mobile Devices? Social Networking Performing Searches Using Mobile Apps Listening to Music Browsing Websites Watching Videos Sending and Reading Emails Checking News and Weather Sending and Reading Text Messages
  • 8. Mobile has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  • 9. Traditional Advertising Methods Are No Longer as Effective as They Once Were TRADITIONAL METHODS MOBILE METHODS • Yellow Page Books • Mobile Websites • Newspaper Ads • Text Message • TV Commercials Marketing • Mobile Apps & More!
  • 10. What Does This Mean for Your Business? You Must : 1. Put your business in front of your mobile target audience 1. Spend your marketing dollars where they can yield the best returns 1. Utilize the power of mobile marketing to stay connected to your local market
  • 11. Could Text Message Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? Text Message Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
  • 12. Why Text Message Marketing? It’s POWERFUL For Helping You…  Build Your Brand  Gain the Edge on Your Competitors  Connect with Local Consumers  Generate New Leads & Repeat Loyal Customers
  • 13. Benefits of Text Message Marketing  Enables Personalized, TARGETED Communication with Customers  It is Permission-based So Your Messages are Welcomed  Decreases “No-Shows” for Appointments  Increases Repeat Business
  • 14. Benefits of Text Message Marketing Cost-Effective, Easy to Use, and Easy to Track High Deliverability and Open Rates Promotes Customer Engagement & Loyalty Increases Exposure, Sales, and Revenue
  • 15. Ways to Use Text Message Marketing Offer Coupons and Discounts Appointment Reminders Service Reminders Conduct Customer Surveys and Polls Provide Valuable, Relevant Information
  • 17. Thank You For Viewing Our Text Message Marketing Presentation! For More Information About How You Can Lower Advertising Costs and Boost Profits at the Same Time, Contact Me Today! Ron Mills Foot Print Strategies 954.394.4980 bit.ly/mobilewiz