Watching every expression in your peer’s face can indeed improve the way you communicate, and this is the reason for the increasing demand for High Definition (HD) visual communications and data collaboration: * Business teams all over the globe make daily sensitive meetings by using video calls or conferences * Global engineering teams use data collaboration to co-work on diagrams and make remote meetings effective * Numerous customer service centers migrate to visual communications as part of customer service improvement While HD visual communications’ advantages are clear, HD systems involve increased costs and technology barriers. However, commoditizing of HD visual communication starts now! By attending this webinar, you will learn: * What HD visual communication exactly is and its advantages * How the HD visual communication market is going to be commoditized * About RADVISION’s revolutionary products: - VC240: HD video and data collaboration endpoint, embedded in 24" LCD - BEEDESK: Desktop endpoint engine, with HD video and collaboration - BEEHD: Hardware endpoint engine, with HD video and collaboration

1. UC with high definition HD Visual communications for the masses Sharon Laivand Product Manager

2. Expressions are stronger than words!

3. Interactive Video in the enterprise

4. Interactive video in the internet Messengers Social networks Service providers 36% video calls!

5. Interactive video in consumer products Connected TV

6. Interactive video can be embedded in diverse applications E-learning Tele-medicine Remote banking Video call center VoIP operator soft-phone

7. Kid: “Hey doctor – my left eye is red an itchy, could you have a look at it?” Doctor: “No problem son, can you look closer to your web cam and press the GRAB PICTURE button” [2 minutes later] “Oh, that’s a tiny infection in your eye; I will email your mom the medicine you have to take. BTW son: do you know how do I copy an image to my memory stick??? ” Example: UC in Tele-medicine

8. In some cases, HD can make the difference

9. What is HD video? HD SD ~100K ~8M Pixels/frame: (30 FPS) ~2M ~400K ~1M

10. What Makes HD Video Complex? Real time experience: less than 400ms delay

11. Transition to High Definition is Complex Hardware – Silicon change , redesign of the hardware Software optimization – media codecs, application, signaling Bandwidth management Interoperability Quality measurement

12. VC240

13. SCOPIA VC240 Desktop System All-in-One Desktop System 24” Samsung widescreen LCD HD camera Speakers, dual echo cancelling mics RADVISION’s video conferencing engine High Performance HD Video Conferencing H.264, 720p, 30 fps Up to 2 Mbps Offloads HD Video Processing from Your PC Frees up PC’s processor for other applications Standalone desktop conferencing without booting up PC

14. SCOPIA VC240 desktop system All-in-One Desktop System High Performance HD Video Conferencing Offloads HD Processing from Your PC Integrated with the SCOPIA Solution Easily Switches to a PC Display

16. BEEHD All-in-one video telephony solution Based on TI DM6467 SoC Value Proposition Minimize time to market Superior media quality Interoperability across multiple platforms Designed and optimized for embedded systems

17. Software Architecture HD Camera Customer Application and UI HD Client Display Media Engine Call Control SIP / H.323 Codecs Advanced RTP Speakers Microphone Common Core Hardware Platform and Operating System

18. Hardware Design (Dual Chip Solution) AIC23 SPK TI DM6467 - Decoder DM 647 (OSD) Ethernet Decoded Video Flash EMIF Display EMIF USB (TUSB6010B) USB GPIO Control & OSD HPI BT1120 or Raw RGB TI DM6467 - Encoder HD Camera Self View Flash EMIF AIC23 MIC AEC

19. Benefits

20. Error Resiliency Using RADVISION SVC

21. Error Resiliency Using RADVISION SVC

22. BEEDESK

23. BEEDESK –Collaboration engine HD video collaboration engine for desktop and notebooks devices Value Proposition Flexible API (not just white-label) Minimize time to market Superior media quality Interoperability across multiple platforms Based on RADVISION BEE technology

24. Architecture Customer User Interface Desktop client engine Telephony Services Pre-Integration with HW Platform IM/Presence Service Module Hardware Platform

25. Media H.264/SVC Provides error resiliency through forward error correction QCIF up to 720p @30fps 1-2Mbps bandwidth support

26. Sample GUI Application Provide customers an out of the box GUI sample code as reference

27. Thank you! Sharon Laivand Product Manager sharonl@radvision.com http://www.radvision.com/Products/Developer/BEE/