To celebrate all those who are taking part in this weekend's London Marathon, we've put together a quick explanation of why content marketing is more like a marathon than a sprint.

1. We Speak The Same Language www.quillcontent.com 1
Six quotes that explain why
content marketing is more like a
marathon than a sprint

2. We Speak The Same Language www.quillcontent.com 2
“We are different, in essence, from other men. If
you want to win something, run 100 meters. If you
want to experience something, run a marathon.”
EMIL ZAPOTEK, WINNER OF FOUR
OLYMPIC MEDALS
“I tell our runners to divide the race into thirds.
Run the first part with your head, the middle part
with your personality and the last part with your
heart.”
MIKE FANNELL
RUNNING CLUB COACH

3. We Speak The Same Language www.quillcontent.com 3
“We are different, in essence, from other men. If
you want to win something, run 100 meters. If you
want to experience something, run a marathon.”
EMIL ZAPOTEK, WINNER OF FOUR
OLYMPIC MEDALS
“I tell our runners to divide the race into thirds.
Run the first part with your head, the middle part
with your personality and the last part with your
heart.”
MIKE FANNELL
RUNNING CLUB COACH
Commit to a long-term content strategy.
Connect with your customers on a personal level.

4. We Speak The Same Language www.quillcontent.com 4
“You should run your first marathon for the right
reasons, because you’ll never be the same person
again. You must want to do it.”
BILL WENMARK,
RUNNING CLUB COACH
“The marathon is an art; the marathoner is an
artist.”
KIYOSHI NAKAMURA
MARATHON COACH

5. We Speak The Same Language www.quillcontent.com 5
“You should run your first marathon for the right
reasons, because you’ll never be the same person
again. You must want to do it.”
BILL WENMARK,
RUNNING CLUB COACH
“The marathon is an art; the marathoner is an
artist.”
KIYOSHI NAKAMURA
MARATHON COACH
Don’t produce content for content’s sake.
Be prepared to invest.
Use your imagination to stand out from the crowd.

6. We Speak The Same Language www.quillcontent.com 6
“A marathon is a string of moments, mixtures of
events and emotions that we sample as we move
along.”
UNKNOWN
“The marathon has so many elements to prepare
for… There is always something to change in your
preparation and I am still trying to discover what I
am capable of.”
DATHAN RITZENHEIN
ELITE MARATHONER

7. We Speak The Same Language www.quillcontent.com 7
“A marathon is a string of moments, mixtures of
events and emotions that we sample as we move
along.”
UNKNOWN
“The marathon has so many elements to prepare
for… There is always something to change in your
preparation and I am still trying to discover what I
am capable of.”
DATHAN RITZENHEIN
ELITE MARATHONER
Be a commentator and react to news and events.
Content is a marathon, not a sprint.
Always try to exceed your personal best.

8. We Speak The Same Language www.quillcontent.com 8
Good luck to everyone
taking part in the Marathon!
http://running.about.com/od/runninghumor/tp/marathonquotes.htm