This presentation was given at the Advertising Week Mobile Ad Summit in September 2009. For the full effect please download, as there are a number of animated builds within the PowerPoint.

1. 10 minutes, 10 ideas
for Mobile Advertising
Success
Lynn Tornabene, CMO

2. 1. Plan integrated, not afterthought
Attend the Mobile
Ad Summit
1

3. 1. Plan integrated, not afterthought
Think ‘mobile’ not
just ‘phone’

4. 4
Reach hard-to-reach, responsive targets
More than 11% of Quattro’s ad requests
in Q2 2009 were from non-phone entertainment
devices with Wi Fi capability
These devices generated over a billion global
ad requests in the Quattro Wireless Network
Click rates are 24% higher than those on non-
smart phones and for some devices, can range to
135% higher
Compared to web media, click rates are 5 times
recently cited statistics for online display
More than 11%
over a billion
24% higher
5 times
135% higher

5. 1. Plan integrated, not afterthought
Go ‘beyond the
banner’

6. Sight, sound, motion and action anywhere, anytime
6
InterstitialsExpandablesiPhone
expandable with
in-ad map

7. Integrate your brand for 100% SOV and impact
7
AppsMobile Web

8. 1. Plan integrated, not afterthought
Take advantage of
the environment

9. Mobile is not just the internet on a small screen
9

10. 1. Plan integrated, not afterthought
Avoid the line
dance

11. 11
Drive to a mobile-optimized site

12. Drive to mobile site to track success across media
Outdoor to mobile
Mobile builds database
Mobile creates
passionate fans who
share with friends
Mobile drives to store
Mobile engages

13. 1. Plan integrated, not afterthought
Turn consumers
into shoppers
into buyers – on
mobile

14. Got an app? Get ranked!
14

15. Accelerate the sales process with click-to-buy
Drive to stores
including:
Amazon
Best Buy
Drugstore.com
iTunes

16. 1. Plan integrated, not afterthought
Turn consumers
into shoppers
into buyers – in
retail

17. Drive to retail and restaurant case study
6+% click-throughs
29% of age-verified consumers used
the retail/restaurant locator
Large sales increase with no other
media in market

18. 1. Plan integrated, not afterthought
Use benchmarks

19. eCPM and eCPC driven by targeting, goals
Quattro Wireless Q2 internal data,
US
Quattro Wireless Internal Data Q2 09, US
0
400
800
1200
1600
2000
Index of eCPM and eCPC By Industry (US)
eCPM
eCPC

20. Response rates also driven by targeting, goals
Quattro Wireless Q2 internal data,
US
214
189
170 164
157 155
126 124
114
107
98 97 95
79
72
61 56
44
0
50
100
150
200
250
Index of CTR by Advertiser Category
(US)
Quattro Wireless Internal Data Q2 09, US

21. 1. Plan integrated, not afterthought
Do it!

22. Go mobile with these ideas today…
1. Attend the Mobile Ad Summit
2. Think ‘mobile’ not just ‘phone’
3. Go ‘beyond the banner’
4. Take advantage of the environment
5. Avoid the line dance
6. Turn consumers into shoppers into buyers – on
mobile
7. Turn consumers into shoppers into buyers – in retail
8. Use benchmarks
22

23. Call us 

24. Let’s keep in touch!
www.quattrowireless.com/doit
Twitter: @intheq
srosenblatt@quattrowireless.com
lynn@quattrowireless.com