2. Great products are the cornerstone to success in the automotive marketplace. The same great
products have to fulfill a consumer need. At GM, we are committed to bring to market cars and trucks that satisfy the demands of
today’s increasingly discriminating customers. Customers ultimately purchase the collective efforts of a team of people. Behind the
scenes, this team develops and shepherds technologies into relevant applications. These new technologies ultimately help make
driving safer, more enjoyable, more accessible and yes, even cleaner.
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