More and more consumers are using the web to find and research properties. Agents and brokerages can leverage search engine optimization techniques to bring more awareness to their organization's website and to capture larger market share. Bill Leake explains how site structure, robust use of highly searched key words, blogs, social media profiles, links and more affect the visibility of a brand in today's information-saturated digital world.

1. Local Search What, Why, and How Presented at Ignite 2010 By: William Leake @marketing_bill CEO, Apogee Search 20 February, 2010

2. Agenda What is local search & why you care: Definitions, Facts, Figures How to take advantage of local search: Turning Thought Into Action

3. most searches have local intent (eventually)

4. Online search influenced $471 billion worth of offline sales last year … versus only $136 billion in e-commerce sales (eMarketer, 2008)

5. Product research and comparison shopping happen online. But 67% of those purchases happen offline . (Accenture) 90% of purchases are made within 50 miles of a person's home. (Kelsey)

6. Google moved from three to ten results in February 2008 Google 10-Pack

7. And from ten to seven results in most cases last month Google 10 7-Pack X

8. Shows as a blended result. Can expand your search results to get more info without leaving page Integrated Map

9. Google now searches locally based on IP address if keyword is a service.“House Painting” renders local referrals and shows the map No Geo Keywords Needed

11. Provides users with an overview of their local search presence in all three search engines plus Best of Web GetListed.org

12. Google Local Business Center 3/3/09

13. Google Local Business Center 3/3/09

14. Google Local Business Center 3/3/09

15. Google Local Business Center 3/3/09

17. Listing Validation 3/3/09

22. Internal Linking Dogs Red Dogs Blue Dogs Green Dogs Red Dogs Dogs Blue Dogs Dogs Green Dogs Dogs

28. Reviews: Get Them The importance of reviews is growing. Not just for SEO, but for every local business

29. Reviews Continued... Google prefers different sources for different industries. Do your research and get reviews where Google shows they matter .

32. THANK YOU! William Leake CEO Apogee Search [email_address] www.apogee-search.com Follow Apogee on Twitter: http://twitter.com/apogee_search Follow Bill Leake on Twitter: http://twitter.com/marketing_bill Apogee videos on YouTube: http://www.youtube.com/apogeesearch

34. “ Debt Consolidation Los Angeles”

35. w/in local listing 14 web pages

36. So what are many of these pages? MFA (Made for Adwords) sites