Email marketing is one of the most significant ways to boost your e-commerce ROI. Out of the many email marketing techniques, triggered email is one of the very renowned and new techniques to lure customers. Certain companies offering Iphone Web Apps Development, e-commerce marketing and SEO have now ventured in to triggered email marketing to grow footprints.

2. Email marketing is one of the most significant ways to boost your e-commerce
ROI. Out of the many email marketing techniques, triggered email is one of the
very renowned and new techniques to lure customers. Certain companies offering
Iphone Web Apps Development, e-commerce marketing and SEO have now
ventured in to triggered email marketing to grow footprints.

3. There are a variety of triggered emails that an e-commerce merchant can use and
all these automated workflows are set in right frequency to either acquire a new
customer or to increase cross selling or up selling

4. Welcome Email

5. Welcome email has a great potential. The moment subscriber visits your site;
you welcome them with an email asking about his requirements and if
possible follow up immediately with a subsequent email guiding him the best
available products off the shelf. Welcome email can trigger at any of these
instances: Event Registration, Website Visit, Software Download, Form Filling,
and Email Subscription Activation or after an Order Completion.

6. Cross Selling Email

7. Cross selling emails normally trigger once the customer buys a product with
you. You can offer a related item for sale and many a times, the customers will
again come back to you because you stir up the consumer’s decision making
process immediately after an active involvement. Cross selling emails have a
great potential. There are Iphone Web Apps Development companies who
especially develop apps that help in cross selling.

8. Lead Nurturing Email

9. Lead nurturing is when your customers expresses interest in your products, put
them in a shopping cart and you feel he might still need to be educated till the final
close, that’s exactly when you resort to such a technique.

10. Customer Satisfaction Email

11. This kind of automated workflow is extremely beneficial in obtaining the customer
feedback. Customer experience is what most e-commerce merchants are thriving
for and in such a competitive landscape it is vital that you send a customer
satisfaction feedback email soon after the business deal and learn if the customer is
satisfied. If the customer is dissatisfied, you’re after sales team should be able to
convert his dissatisfaction to satisfaction. You can offer the unsatisfied customers
additional discount or even provide 100% money back or slashed price on related
products. This will help build confidence and increase the credibility of your online
store.

12. Cart Abandonment and Re-engagement Emails

13. Normally, these emails are very prevalent among most merchants. Whenever a
customer drops the cart, you can approach him with a cart abandonment email and
ask if there is any help required and the reason for backing out. It can be either
missing information, hidden shipping cost, or just an internet mishap. If they do not
revert to you, re-engage them with special offers and discounts. The frequency of
being re-engaged can vary from one company to other.

14. No matter whether you are investing in Iphone Web Apps Development, SEO,
Content Marketing or PPC, make sure you expand some efforts on the triggered
email campaigns for better conversion rates at lower costs.

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