1. Search Engine Optimization
&
Online Marketing Tips
Presented By : QualDev

2. A web search engine is a software system
that is designed to search for information on
the World Wide Web.
What is a Search Engine ?

3. Search engines have two major functions -
crawling & building an index, and providing
answers by calculating relevancy & serving
results.
How To Search Engine Works ?

4. Why is Search Engine Marketing Important ?
The main goal of search engine
optimization is to increase the visibility
of your website to Internet users and
gain a greater volume of traffic.
Generally, increasing a website's
visibility is achieved through improved
search engine rankings, such as
reaching a higher spot on result pages
for Google, Yahoo, and Bing. There
are a number of ways a website owner
can optimize their site to concur with
search engine criterion and improve
their rankings.

5. Google - 41.6%
Yahoo -
31.5%
Search Engines Statistics

6. Basic Tips & Optimization Techniques
Optimize
Your Title
Tags
Create
Compelli
ng Meta
Descripti
ons
Utilize
Keyword-
rich
Headings
Add ALT
Tags To
Your
Images
Create A
Sitemap
Build
Internal
Links
Between
Pages
Update Your
Site
Regularly

7. On

8. Social Media Trends In 2014

9.  Page size
 Title Tags
 Description Tags
 Alt Tags / Anchor Text
 Keyword Proximity
 Unique Non-Spammy Content
On Page Factors To Consider :
 Outbound Links
 Internal Link Structure
 Navigation Coding
 HTML or CSS Validation
 CSS and Javascript

10. Off Page Factors To Consider :
 Directory Submission
 Article Submission
 Comment Posting
 Classifieds Ads Submission
 Rss Submission
 Press Release Submission
 Social Bookmarking Submission
 Forum Posting

11. SEO Tips To Improve Traffic To Your
Website
 Built Strong Web presence
 Balance Keyword Density
 Ensure to choose a keyword rich URL
 Relevant anchor text while employing
in any internal links
 Meta and Title Tags for each page
 Maintain freshness in website

12. What is Social Network ?
A social network service focuses on building and
reflecting social network or social relationship among
people.

14. Contact Us
179B Old South Path
Melville, NY 11747
Phone: 631.236.5408
Phone: 631.220.7423
Fax: 631.961.8780
Email: info@qualdev.com
Follow Us On Social Media
Visit US :- http://www.qualdev.com/