China mobile payment industry report (2014 2018), typical cases of business model and analysis of innovation strategy

1. China Mobile Payment Industry Report (2014-2018), Typical Cases
of Business Model and Analysis of Innovation Strategy
On December 14th
, 2012, the central bank officially announced mobile payment technology
standards. The mobile payment industry will adopt 13.56MHz program and 2.45GHz program will
be used in a closed environment. On October 14th, 2013, mobile payment standards were
released in Beijing. Mobile payment standards expected to be implemented on May 1, 2014
cover basic technologies of mobile payment RF interface, cards, devices, applications and security
management, test methods. This will ensure interoperability and interoperability of mobile
payment products. After 13.56M was determined the national standard for mobile payment, in
June 2013, China UnionPay and China Mobile together formally launched a mobile payment
platform. In 2013, China Mobile planned to sell 10 million NFC mobile phones and develop
3,000,000 users of mobile wallet. Qianzhan predicts that in 2014 China Mobile will significantly
increase its marketing efforts and promote the NFC phones to sell close to 100 million units.
In August 12, 2013, China Telecom announced to start its centralized procurement project of
Tianyi UIM cards in 2013. The procurement is divided into four standard packages, a total of 120
million, among which, 108 million of Tianyi 2FF UIM cards (including 15 million of cloud cards);
8000000 Tianyi 3FF UIM cards; 4000000 Tianyi 4FF UIM cards; 500000 Tianyi 3GNFC-SWP cards.
China Telecom carried out first time NFC-SWP card tendering. Its implementation progress in the
field of mobile payments will undoubtedly exceed market expectations. Operators are
intensifying competition in the field of mobile payments and the progress of mobile payment
market is expected to continue beyond market expectations. Current operators and banks’ active
actions in the field of mobile payments have expressed that both parties have come to a
consensus of interest, which will jointly promote the development of mobile payment industry.
With the upgrading of penetration of NFC phones and improvement of payment environment,
bidding scale of following NFC-SWP cards will undoubtedly continue to expand.
After years of exploration and stalemate, the opportunity for Chinese large-scale promotion of is
mobile payment services is ready, specifically: 1) in recent years, the rapid development of
China's mobile Internet economy has basically developed mobile consumer habits. Users of
mobile phones have strong demand based on near field payment; 2) the war of technical
standards finished with China mobile compromise, so as to promote terminal and improve the
acceptance environment; 3) operators and financial institutions have gradually abandoned their
camps of separately leading mobile payment industrial chain and instead play their advantages
on the user and the business expansion by cooperation and form a more clear benefit- sharing
scheme.
Mobile payment tied closely with phones not only has the function of small wallet in the near
field payment, but also is able to have the function of remote payment by binding bank cards. Its
customer’s viscous strong, re-use rate. Mobile payment platform providers once master mobile
payment portals and will open the space by providing a variety of value-added services and

2. building business models. This report focuses on research of business models of mobile payment
industry, summarizes the various stages of the development of the mobile payment industry,
reviews of typical cases of existing business models and discusses innovation of business models
of mobile payment operators.
Special Note: This report is the industry's first specialized report on business models of mobile
payment industry.
Qianzhan sincerely wishes every ambitious enterprise can develop high-quality business
decisions so as to effectively circumvent the industry risks and continue success!
Qianzhan Industry Research Institute
Mobile Payment Industry Business Model Research Group
Chapter 1: Analysis of development environment of mobile payment industry
1.1 definition and classification of mobile payment industry
1.1.1 definition of the mobile payment industry
1.1.2 classification of mobile payment industry
1.2 analysis of driving factors of mobile payment industry
1.2.1 market drivers of the mobile payment industry
1 analysis of transaction scale of e-commerce market
2 analysis of transaction scale of online shopping market
3 analysis of transaction scale of mobile shopping market
4 summary of market drivers of the mobile payment
1.2.2 policy drivers of mobile payment industry
1 technical standards of mobile payment industry
2 third-party payment license issuance
3 impact of third-party payment license issuance
1.2.3 technology drivers of mobile payment industry
1 analysis of technology development of mobile payment industry
2 analysis of technology performance of mobile payment industry
3 analysis of scales of Internet users and mobile phone users
1.2.4 infrastructure drivers of mobile payment industry
1 analysis of quantity of mobile phone users
2 analysis of quantity of 3G network mobile users
3 analysis of POS terminal construction
Chapter 2: Analysis of evolution of business models of mobile payment industry,
2.1 analysis of development status quo of mobile payment industry
2.1.1 analysis of mobile payment industry market
1 analysis of transaction scale of global mobile payment
2 analysis of transaction scale of Chinese mobile payment
3 analysis of transaction methods of Chinese mobile payment
2.1.2 analysis of competition patterns of mobile payment industry
1 analysis of share of enterprises in mobile payment market

3. 2 analysis of share of enterprises in mobile Internet payment market
2.2 forecast of application scenarios of mobile payment industry
2.2.1 non- cash payments continue to replace cash payments
2.2.2 bank card consumption is dominant in non- cash consumption
2.2.3 mobile payments continue to replace bank card payments
2.2.4 mobile payment tools are the future direction of development
2.3 analysis of development stages of mobile payment industry
2.3.1 three stages of development of mobile payment industry
2.3.2 comparison of mobile payment methods three generations
1 SMS and other traditional remote payment
2 mobile Internet payment
3 NFC near field payment
4 development trends of mobile payment
(1) obstacles for NFC payment development – competition between operators and Unionpay
(2) drivers for NFC payment development - convenience of NFC
2.3.3 function positioning of participants of the third generation of mobile payment
2.3.4 operators to promote the third generation of mobile payment
2.3.5 the progress of the promotion of the third generation of mobile payment
2.4 evolution of business models of mobile payment industry
2.4.1 business features of the first generation of mobile payment
1 features of business model of the first generation of mobile payment
2 structure of business model of the first generation of mobile payment
2.4.2 business features of the second generation of mobile payment
1 features of business model of the second generation of mobile payment
2 structure of business model of the second generation of mobile payment
2.4.3 business features of the third generation of mobile payment
1 features of business model of the third generation of mobile payment
2 structure of business model of the third generation of mobile payment
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