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Pricing Decisions ,[object Object],[object Object],[object Object]
Low High Low High Economy Strategy e.g. Tesco  spaghetti Penetration e.g. Telewest  cable phones Skimming e.g. New film or  album Premium e.g. BA first  class Price Quality
Pricing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten ways to ‘increase’ prices without increasing price - Winkler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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H.Pricing Decisions 8

  • 1.
  • 2. Low High Low High Economy Strategy e.g. Tesco spaghetti Penetration e.g. Telewest cable phones Skimming e.g. New film or album Premium e.g. BA first class Price Quality
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.