Facebook Marketing Guide for Insurance Agencies

Facebook
A quick-and-dirty marketing guide for insurance agencies.
© 2013 QQ Solutions, Inc. All rights reserved.
QQSolutions.com | 800.940.6600

Many insurance agencies are still on the
fence about utilizing Facebook.
In the meantime, your competition is already
there engaging with their customers.
Yes!
You Should be on Facebook

Facebook offers:
Free, robust tools to market your agency.
An easy way to engage with your customers.
• You can guide them through the ins-and-outs of
insurance.
• And you can learn more about their needs and
interests.
What Facebook can do for You

In this quick-and-dirty guide, we’ll cover these
areas to help you start a Facebook marketing
strategy for your insurance agency.
- General Strategy
- Things to Avoid
- Management Tools
- Content Ideas
What You Need to Know

General Strategy
If you don’t maintain an interest in your Facebook page, neither
will your customers or leads.
 Interaction with your Facebook page on a regular basis needs to
become a company priority.
When you set up the Facebook page for your agency, fill out all of
the information fields with as much detail as possible.
 If a user clicks on your About tab and it’s incomplete, it just doesn’t
look professional.
Take time every week to come up with new content (videos,
pictures, text, polls, links, etc.) that your fans will Like and Share.
 Pay attention to what types of content gets the most interaction
from your fans, then try to provide more of that type of content.

The more you get users to engage with your content, the
more your posts will appear in newsfeeds and advertise
your agency.
When users interact with you, interact back!
• Answer questions, or request that users call/email you with questions
(in case it wouldn’t be appropriate to answer the question publically on
Facebook, e.g. personal policy questions).
Prompt answers provide customer satisfaction and show
other users that your agency is responsive – a major selling
point when choosing an insurance agency.
Interacting and Engaging

Do your best to avoid these marketing mistakes while managing
your agency’s Facebook page:
• Ignoring the ToS: The Facebook Terms of Service agreement
contains guidelines that dictate what types of pictures you are
allowed to post, what types of contests you are allowed to run,
and more. Follow these rules to avoid penalties from
Facebook.
• Posting too much content: More than one post per day can
look like spam and you could wear out your welcome in your
fans’ newsfeeds. Just remember: quality over quantity.
Things to Avoid

• Focusing on Likes: Likes are important for your
agency’s page, but they’re not the only measurement of
success. It’s easy to get caught up on Likes because
they’re easy to measure, but you need to look at the
bigger picture. Your content should be engaging users
and striving for comments and shares as well. If you use
a more holistic approach, the Likes will come naturally.
• Too much text: Users aren’t very interested in big blocks
of text. Try to think of creative ways to use images,
videos, polls, and more. Variety will keep users coming
back for more.
Things to Avoid

As your marketing strategy grows and your Facebook
popularity increases, consider using tools to give you more
control over managing your agency’s profile.
• HootSuite is a popular tool that allows you to schedule
content in advance and track different kinds of metrics
and traffic.
• QQ Catalyst is an agency management system that
uses Facebook integration to keep you connected with
each of your customers and build more robust data
profiles for them.
Management Tools

In addition to streamlining your insurance agency’s
productivity and utilizing Facebook, you can integrate
many other social media accounts, like Twitter and
LinkedIn.
As social media becomes more and more important for
insurance agencies, consolidation becomes more
important as well. It’s time to put an end to agents’
cluttered desktops.
QQ Catalyst
and Social Media

Posting content on a regular basis is an important part of
interacting with customers on your agency’s Facebook page.
Sometimes, coming up with interesting posts can seem like a
challenge. But no matter what types of insurance you sell,
there are many angles your posts can approach. To sum it up,
here are a few takeaway content ideas for different insurance
topics.
Auto Insurance Ideas
• Photos of new concept car announcements
• Poll: favorite car company
• Maintenance tips
• "What was your first car?"
Content Ideas

Content Ideas
Homeowners Insurance Ideas
• Home improvement ideas
• Green living
• Seasonal maintenance tips
• Poll: Which part of your house
could use a remodel the most?
• Decorating ideas
• Disaster proofing
• Poll: Which would you prefer - a
bigger yard or a pool?
Life Insurance Ideas
• Fitness tips
• Recipes for healthy eating
• Tips for quitting smoking
• Poll: What's your favorite
time to exercise?
• Budgeting advice

About QQ Solutions
QQ Solutions is one of the largest providers of agency
management systems nationwide.
- More than 4,500 insurance agency customers
- More than 20,000 product users
Our mission is to help independent insurance agencies compete
in the digital world, by leveraging Web technology, social media,
Internet marketing and real-time services.

Improve Your Agency
QQ Solutions develops agency management systems that
do the heavy-lifting for you – letting you focus on helping
your clients and growing your business.
• QQ Catalyst – the latest in agency management systems, an
innovative game changer that everyone in your office will love to use.
• QQ Evolution 2 – the classic agency management system that evolves
with you.
• QQ WebRater – get real-time auto insurance rates, fast and easy.

Connect With Us!
Read our agency management blog for tips on marketing, sales, client
relations, and much more.
Join the conversation about insurance sales and agency management systems
on our QQ Solutions Facebook page.
Follow QQ Solutions on Twitter to get the latest updates about our products.
Connect with QQ Solutions on LinkedIn as a business contact and follow us for
career opportunities.
Circle QQ Solutions on Google+ for images, news updates, and more.
Watch the QQ Solutions YouTube channel for tutorials and demos.

Facebook Marketing Guide for Insurance Agencies

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Facebook Marketing Guide for Insurance Agencies