QITCOM 2011 May 24 | Day 1 | INNOVATE Session 1: Digital Content-Innovation in Arabic Digital Content- A Business Opportunity Speaker: Fiona O' Carroll Executive Vice-President, New Ventures and Innovation, Houghton Mifflin Harcourt Topic: E-Learning: Digital Content and Digitalization Fore more information, visit www.qitcom.com.qa

1. E-Learning: Digital Content and
Digitalization
Readying for a New Generation of
Education Delivery
Fiona O Carroll
General Manager – New Ventures & Innovation
May 24th , 2011
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2. Digital Content : The Journey so far
Traditional Digital
Key Driver(s)
Modular /
Technology, increasing school flexibility and shift Customized District
Textbook Driven
in funding sources Purchases in Print &
Digital
Student-driven school demand for engaging Interactive, Channel
Static, Print content. Agnostic, Digital
Content
Content
One-to-many Technology solutions enabling better integration
One-to-one Learning
Learning of instruction, assessment & reporting
Experience
Experience supporting increased individualized instruction
Digital content & Digital content &
platforms School expectations of digital increasing, platforms viewed as
disjointed investment dollars shifting differentiators
Movement from print to print/digital hybrid means Emphasis on quality
Emphasis on
a change in mobile delivery model and need for of content, delivery &
quality of content
implementation & customer support expertise customer support
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3. Digital Content: Quality & Engagement Redefined
Traditional Learning Model Emerging Digital Engagement Experience
 Age appropriate content/images  Learner-paced, modularized content
 Respected authors  Multiple accuracy definitions: facts, views, values
 Standards-driven  Dynamic, multi-media, multi-sensory and variety
 Immersive, pre-determined, linear sequence  Respected referrals by peers network
 Static print quality  Anytime/Anywhere access and consumption using
 Product focus: physical book attributes, durability, mobile devices
layout, integrated packaging, etc.  Chunked, linked consumption based on learner-
 Program integration: assessment, tools, manipulatives, determined breadth and depth
professional development  Multiple standards/ratings (multiple perspectives)
 Cyclical updates tied to introduction of new curriculum  Selection breadth from diverse free/fee sources
 Obsolescence tolerated  Experience focus: personal, expansive consumption
 Enhanced by directed use by a teacher or SME  Continuous real-time updates
 Enhanced by facilitated, exploratory guidance
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4. Digital Learning Convergence: Impetus for Growth
Source: Ambient Insight’s US Market for Mobile Learning Products and |4
Services: 2009-2014 Forecast and Analysis, 2010

5. Digital Content – Evolution
 High-value Content Media in Real-World Contexts
 Immersive Virtual Learning Experiences
 Social/Collaboration Networks
 Ubiquitous Mobile Experiences
 Peer-to-Peer/Mentor Communities
 In School and Out of School Learning
 Gamification of Content
 Remix
 Augmented Reality
 New Distribution Models
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6. Digital Education Network
A digital education network that empowers learners to aggregate and
access their learning channel resources, curate and share in the mobile
social strata, and provide sophisticated algorithms to map learning to the
learning DNA of the user
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7. Example of Initiatives
 Localization of Destination Math, Reading & Science
(interactive Curriculum) : Saudi
 Localization of Math & Science Textbooks : UAE
 Localization of Content (blended), provision of localized
delivery platform, professional development, TV Delivery (Libya)
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8. Content Adaptation & Localization
 Cultural adaption English ‫عربي‬
 Graphic adaptation
 Content and Language Review
English ‫عربي‬
 Text/Audio translation and reintegration
 Curriculum Alignment
 Lesson Plans Customization
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9. C ONTENT
A DAPTATION
&
L OCALIZATION
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10. Content Adaptation & Localization
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11. Vision – Digital Education
Positive force for advancing education globally
 Digital education solves teaching and learning challenges – personal, always on, on
demand, reaches anyone regardless of physical location
 Digital education creates new forms of knowledge and ways of accessing it – user as
consumer and creator – enabling more immediacy and engagement in how students
learn
 Digital education creates new forms of commerce and economic activity – over two-
thirds of 8-18 year olds (66%) own their own cell phone and 76% own an IPOD or MP3
player
 Digital learning opens up the world of education and provides an alternative and
extension to the walled classroom – expanding learning networks and inviting
participation, collaboration, remixing, learner exchange
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12. Imagine the Possibilities …
The Next
Generation of Institutional
Teaching Infrastructure
and Learning
Student Lifestyle
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Blogs
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