1. Keeping The Customer in Control of the Hybrid Cloud…An overview & plan of where to start… Mark.Chaban@Microsoft.com Director, Private Cloud & DC

2. Security & Privacy Cloud Concerns Is my data safe in the cloud? Who will have access to the data? Will I have access to my data at all times? What happens if we terminate our contract? Can I be compliant with statutory and regulatory requirements? Where is my data stored? How long is my data stored for?

3. Cloud computing On-demand delivery of applications as standardized IT services Dynamic Elastic Self-Service Private Cloud Cloud Computing with company resources Public Cloud Cloud Computing with globally shared resources

4. Cloud Computing Landscape SaaS PaaS IaaS Customer Service Providers Global Providers

5. Extending your Private Cloud A Private Cloud presents the OS and virtualization resources as a pool of shared resource Your focus now shifts to the applications, where you rely on the pool of resources to supply the right capacity and capabilities Operating System Virtualization Management The resource pool is created through management, based on business rules and executed through automation. You no longer think about numbers of VMs, server ratios, memory or storage but instead on how much compute resources you have access to

6. The Case for Private CloudAnalyst View “Private Cloud Computing is Real – Get Over It” - Tom Bittman – Gartner More than half of enterprises plan on leveraging IaaS clouds in the next 2-3 years -Forrester

7. Cloud under your control Slide 7 VM ROLE Private Cloud Public Cloud IDENTITY MANAGEMENT DATABASE DEVELOPMENT MOBILITY

8. MICROSOFT CLOUD SERVICES BUSINESS APPS COLLABORATION DATABASE PLATFORM COMMUNICATIONS PRODUCTIVITY DESKTOP MGMT IDENTITY MICROSOFT SOFTWARE Commercial Cloud Services

9. Hybrid Enterprise Application Context Coca-Cola Enterprises An SAP on-premise instance which holds all the actual order history data, plus 2 enterprise LOB apps handling pricing, targeted promotions, & delivery schedules ~1 million customers worldwide Implementation Cloud-based Web-enablement of on-premise assets Windows Azure Web Role (20) + Silverlight Web services integration via on-premise ESB endpoints

10. Integrated Cloud Storage Context Tribune Company 100GB editorial content / day 100TB net growth annually >8TB at each of 23 TV stations / year 32 data centers, 4K servers 25 / 162 years of historical content digitized Implementation 10-20 Worker Roles creating thumbnails (~15 / photo) and placed in Blob Storage Integrated with FAST Search Server Integrated with on-premises processes Plans to implement Windows Azure CDN

11. Next Steps & Thank you 1 2 Standardize Management with System Center Virtualize with Hyper-V 4 3 Evaluate and Refine Business Processes Build Private Cloud with Self Service, Automation and Orchestration