SLSAE - Social Media Strategy - Wrap-up 06-15-10
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Presentation on social media tips
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SLSAE - Social Media Strategy - Wrap-up 06-15-10
- 8. These are your tools Blogging Micro Blogging Photo Sharing Video Sharing Podcasts Hybrid Events Social Networking Chat Rooms Message Boards RSS Feeds Source: Universal McCann Companies Study on Social Media Trends (March 2008)
- 11. GOALS Member Engagement
- 12. GOALS
- 14. Tweetsgiving 2009 Screen shot courtesy of @amyrsward
- 19. What is a FB Fan Worth?
- 21. Social Media Influences Actions Action Taken As a Result of Social Media (nonprofit)
- 29. Lesson for a lifetime … If you want to learn to swim …. Dive in!
- 31. Twitter Screen
- 33. No Profile – No Follow
- 34. Profile – May Follow
- 35. Getting on Twitter Sign up & Join www.twitter.com
- 36. Twitter Sign Up
- 37. Complete Profile
- 38. Add Photo
- 39. Follow
- 40. Searching Twitter “ Search” – by topic Search – “Find People”
- 43. Presenter Social Media Tactics 22 that help nonprofits meet their missions 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
- 44. 8 SOCIAL MEDIA TACTIC Recruit new staff and volunteers via Twitter.
- 45. 9 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.
- 46. 12 SOCIAL MEDIA TACTIC Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
- 47. 13 SOCIAL MEDIA TACTIC Create a fundraising campaign organized with Twitter.
- 48. 19 SOCIAL MEDIA TACTIC Use Twitpic to share photos.
- 49. 29 SOCIAL MEDIA TACTIC Add your events to your Facebook fan page.
- 50. 32 SOCIAL MEDIA TACTIC Start a discussion that will engage your Facebook fans.
- 51. 36 SOCIAL MEDIA TACTIC Use the YouTube Nonprofit Program to raise money or for advocacy.
- 52. 48 SOCIAL MEDIA TACTIC Promote your social media channels via websites, emails, footers, etc.
Editor's Notes
- This is a great place to find staffers and volunteers - who cares about your cause more than your supporters? Also, volunteer needs sometimes arise suddenly - Twitter is a great medium to reach out in real-time for a real-time need. A great example of this is in disaster communications.
- Grab RSS from search results and put it in a reader or dashboard Another great way to find people who care about your cause Helps you monitor your brand, join conversation, etc. Create a saved search on your twitter homepage
- Hashtags make it easy to search and organize results around a specific topic. A good one to check out if you haven't yet is #nptech. It is a catch-all term for information related both to nonprofits and technology. You can either search directly in various platforms, or go to NPTech.Info to see aggregate results for Tweets, Blogs, Flickr photos, delicious tags, etc. One of the most unique and successful use of hashtags that I've seen is the #nwf tag. Other popular hashtags or "memes" as you may hear them called include #charitytuesday, #woofwednesday, and #followfriday. This is a shoutout in the Twitterverse - you recommend specific people or organizations to follow by simply putting their Twitter handles and tagging the tweet with a hashtag.
- On 12 February 2009, 200+ international cities hosted a Twestival (Twitter + festival) to bring Twitter communities together to raise money for charity: water. The Twestival raised $250,000+ and brought worldwide public awareness to the global water crisis. There are global and local events - the next global Twestival will be held on Thursday 25 March 2010.
- Twitpic is trackable, and you can bring your supports up close and personal with your cause. It also integrates with clients, like Tweetdeck. It also enables users to make comments and tag photos so they can be aggregated. You can also use 12 seconds.
- A way to promote your event - gets it on their calendar. An event page allows you to do RSVP - pre-network - upload photos/videos/links. Gives you ability to notify Fanbase and segement by demographics. The event has its own wall.
- Add discussions tab and it basically acts like a forum where you can start a discussion to engage your fans. Soliciting feedback, crowdsourcing, asking for stories that may be more in-depth than comments. If you do it on your wall, it shows up on everyone's feeds. It would be too noisy. Let's fans start discussions too.
- Premium branding capabilities and increased uploading capacity The option to drive fundraising through a Google Checkout "Donate" button Listing on the Nonprofit channels and the Nonprofit videos pages Ability to add a Call-to-action overlay on your videos to drive campaigns Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
- Make sure you have links to your channels on a prominent place on your homepage, your footers, contact page, community page. Include it in campaigns communications, emails, newsletters, cross-promote in Facebook, Twitter, email auto-sigs.