As we enter a post GFC economic environment, what the future will look like is discussed is more and more across all media channels. It is clear that community values are still a key concern for many Australians. From debates about families, immigration, health systems and education there is a consistent focus on the future of Australian community values. Have your say at www.whatwouldyouliketogrow.com.au

1. How are community
values changing a
growing Australia?
whatwouldyouliketogrow.com.au

2. PwC 2
Community Values

3. PwC 3
October 2010
Community Values
As we enter a post GFC economic environment, what the
future will look like is discussed is more and more across
all media channels. It is clear that community values are
still a key concern for many Australians.

4. PwC 4
Community Values
As we enter a post GFC economic environment, what the
future will look like is discussed is more and more across
all media channels. It is clear that community values are
still a key concern for many Australians.
From debates about families, immigration, health systems
and education there is a consistent focus on the future of
Australian community values.

5. PwC
But what are those values?
5

6. PwC
But what are those values?
When we think about the world
around us - what community aspects
do Australian's really want to grow?
6

7. PwC
We conducted independent
research on growth and found:
7

8. PwC
We conducted independent
research on growth and found:
mentioned community values as
areas they wanted to grow.
8
47%

9. PwC
We conducted independent
research on growth and found:
mentioned community values as
areas they wanted to grow.
9
The key themes were around: a need for a
sense of togetherness, with big businesses
or government getting more involved in
community projects.
47%

10. PwC
Giving back to the community
10

11. PwC
Giving back to the community
Respondents
mentioned the need for
more volunteering and
for giving back into the
community.
11

12. PwC
Giving back to the community
Respondents
mentioned the need for
more volunteering and
for giving back into the
community.
12
Do you agree with this?
If so, which areas of society do you think are most in
need of assistance and why?

13. PwC
How do you give back to
the community?
13

14. PwC
How do you give back to
the community?
14
Do you volunteer yourself?
If not is it because your disagree or because of
other factors, like lack of time?

15. PwC
How do you give back to
the community?
15
Do you volunteer yourself?
If not is it because your disagree or because of
other factors, like lack of time?
Do you see alternative solutions?
Is it about the individual or the bigger
organisations?

16. PwC
How does opinion differ by gender?
16

17. PwC
How does opinion differ by gender?
17
• Wanting to see growth in community
values was strongest amongst women.

18. PwC
How does opinion differ by gender?
18
• Wanting to see growth in community
values was strongest amongst women.
• 1 in 2 women would like to see growth in
this area in comparison to 4 in 10 men.

19. PwC
How does opinion differ by gender?
19
• Wanting to see growth in community
values was strongest amongst women.
• 1 in 2 women would like to see growth in
this area in comparison to 4 in 10 men.
• 18% of woman and 12% of men wanted
to grow a sense of togetherness or
putting back into the community at large.

20. PwC
How does opinion differ by gender?
20
• Wanting to see growth in community
values was strongest amongst women.
• 1 in 2 women would like to see growth in
this area in comparison to 4 in 10 men.
• 18% of woman and 12% of men wanted
to grow a sense of togetherness or
putting back into the community at large.
• This was mirrored by the difference in
helping others who are less fortunate,
with 5% of men citing this in comparison
to 9% of women respondents.

21. PwC
What are the views of our
different generations?
21

22. PwC
What are the views of our
different generations?
Community values were most important to
baby boomers and Gen X,
but noticeably less important to Gen Y.
22

23. PwC
What are the views of our
different generations?
Community values were most important to
baby boomers and Gen X,
but noticeably less important to Gen Y.
23
The younger the respondent, the more likely the
growth they suggested was personal and individual
rather than altruistic and community centric.

24. PwC
What does this tell us
about our community?
24

25. PwC
What does this tell us
about our community?
25
Why is there such a notable difference
in approach between the genders?

26. PwC
What does this tell us
about our community?
26
Why is there such a notable difference
in approach between the genders?
Why are younger people less
concerned by this? Is it just age or a
cultural shift, and do you think it needs
to be corrected?

27. PwC
Finally, what are your
thoughts?
27

28. PwC
Finally, what are your
thoughts?
Do you agree with the research?
Are community values one of the most important
things you’d like to see grow?
Or do you think there are other more important
things to focus on?
28

29. PwC 29
Share your thoughts with
the world at:
whatwouldyouliketogrow.com.au
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