10 Things You Can Do Today To Improve your Email Marketing

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Based on a webcast by Marc Munier that can be found at http://www.b2bm.biz/Webcasts/ this presentation runs through the top 10 things marketers can do to improve their email marketing, including tips and suggested tools and techniques.

Business Technologie

10 things you can do today to improve your email marketing results Thanks for listening

#1 Capture ,[object Object],[object Object],[object Object]

#2 Build the relationship - welcome Source: Econsultancy best practice guide

#2 Build the relationship - welcome ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example – Welcome sequence Case Study - Electric Word Welcome mailings

#3 Personalise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If you don’t have data you need to be a little more creative

#5 Engage ,[object Object],http://bit.ly/not1way

#6 Focus on conversions ,[object Object],[object Object],[object Object],[object Object]

#8 Get the basics right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#9 Send at the right time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#10 Integrate your channels ,[object Object],[object Object],[object Object],[object Object],[object Object],Does the job on it’s own – but works better with other things

Another thing...Deliverability ,[object Object],http://help.yahoo.com/l/us/yahoo/mail/postmaster/ http://postmaster.msn.com/ http://postmaster.aol.com/ http://mail.google.com/support/bin/answer.py?hl=en&answer=81126

What were the 10 things you can do today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions >>>> Answers ,[object Object],[object Object],[object Object],[object Object],[object Object]

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10 Things You Can Do Today To Improve your Email Marketing

1. 10 things you can do today to improve your email marketing results Thanks for listening

3. #2 Build the relationship - welcome Source: Econsultancy best practice guide

5. Example - Great welcome message

6. Example – Welcome sequence Case Study - Electric Word Welcome mailings

9. #4 Design

10. #4 Design

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Hinweis der Redaktion

40% of visitors will complete a signup form if they perceive a benefit in doing so VOTE: Who here has implemented a two stage sign up?
VOTE: How many of you have access to recipient names? And how many of you use them to personalise emails?
VOTE: How many of you have access to similar testing tools from your ESP? And how many of you use them?
VOTE: Are you on Twitter? Do you use your Twitter account to promote your marketing activity?