http://socialme.ie/blog/generating-online-traffic-part A Sellers Perspective on how to get visitors to your website. Presentation is based on real results taken from google analytics reports for the website. Part One is an introduction and some of the things to do and not to do.

1. Generating Online
Traffic
- A Sellers Perspective
Based on Real Google
Analytics Results
-Colm Griffin of
Purchase.ie

2. Part One – Intro and the Do’s and Dont’s
Part Two – Generating traffic through On Page
Search Engine Optimisation
Part Three – Generating traffic through On
Page Search Engine Optimisation
Part Four – Generating Direct traffic and traffic
through referral sites
Part Five – Generating traffic through E-mail
Marketing and Search Engine Marketing
(Google Adword)

3. Part One - The Do’s and Dont’s

4. Purchase.ie founded November 2009
No
Technical
Skills
No Retail
Experience
No budget
Loads of
Energy and
Attitude

5. Processing
Orders
Creating
Delivery
Dockets
Pay Per
Click
Advertising
Answering
the Phone
Stock
Management
Competitions
and
Promotions
Accounts
Dealing With
Trade
Customers
Wholesale
Accounts
Print Adverts
Replying to
Emails
Dealing with
the Banks
Packing
Orders Creating
Invoices
Brochures

6. Create
Content
Upload
Content
Optimise
Content for
Organic
Traffic
Manage All
Aspects of
the Website
Email
Marketing
Video
Marketing
Press
Releases
and PR
Campaigns
Chase Back
links (Off
Page SEO)
Ordering
Products
Paying
Suppliers
Sourcing
New
Products
Analysis
Traffic and
Make
Changes
Social Media
Accounts
EBay Shop

8. GENERATING
TRAFFIC

9. Genius
Ginger
Galway
Gannet
Gloomy
Grudge

10. IGNOR
E

11. – 95% of Irish search engine market
- 2% Bing
- Less than 2% Yahoo
- US figure 67% Google Bing 17% Yahoo
12%

12. – Register site with Google
- Install Google Webmaster Tools on your site
- Install Google Analytics on site
- Create Google plus account
- Create Google places account

13. -Add sitemap to root
directory of your website
- Do cross browser check
on website (Google
Chrome, Firefox, Internet
Explorer)
- Ensure your site is
Smartphone and I pad
friendly. (25% of all traffic
and rising)
-Create user friendly URLS
www.greatshoes.com/product64sg7
www.greatshoes.com/black
-leather-shoes

14. Search Engine Traffic Stats Ireland - http://bit.ly/14Ty43O
Search Engine Traffic Stats US - http://selnd.com/1adfmYQ
Submitting your site to Google - http://selnd.com/1adfmYQ
15 Essential checks before launching your website -
http://bit.ly/16RkCfO
10 Things to do before your website goes live -
http://bit.ly/13GiMw0
E-Commerce Ireland Meet Up Group - http://bit.ly/14mfNc0

15. Watch this presentation with audio
on
Youtube at
http://bit.ly/1eSi5Vn

16. Part 2-
Generating Traffic Through On Page
Search Engine Optimisation
See You
Soon