Pune Fashion Week - Season 3

Marriott Pune Hotel & Convention Centre

27th – 29th Feb. 2012

an Introduction…

Pune today is a burgeoning, young market. With the largest luxury car market in India,
and a growing popularity for infrastructure, IT and auto projects, this city has become
an inspiration in itself. Pune is a hotbed of cultural activity and all these fabulous assets
make it the perfect destination for a ‘fashion city’. And so, we decided to bring to you
ABIL Pune Fashion Week.

Our attempt is to introduce best practices and accelerate business collaborations for
the Indian designers and benefit all stakeholders. As organizers of ABIL PFW it is our
endeavor to discover new talent and provide a commercial platform for their success,
and to keep up the promise of a never-before luxury experience for Pune’s fashion-
conscious elite.

We promise the best of production values and choreography to complement the top of
the line models and designers.

Mr. Badal Saboo
Managing Director
Pune Fashion Week Pvt. Ltd

www.punefashionweek.com

Support from International Universities

“Indian fashion is currently producing some of the most exciting and innovative
design statements in the contemporary fashion industry. Coventry School of Art &
Design at Coventry University wishes ABIL Pune Fashion Week Designers every
success in defining the future direction of fashion design within the Indian market”

Mr Wallace Murdoch, Associate Dean [ Ex- Buyer NEXT UK]
Coventry University - Coventry School of Art & Design

"IED Moda Lab wishes ABIL Pune Fashion Week and the participating designers
a great fashion season ahead. In years to come, we wish Pune Fashion Week to bring
in International Designers to the fore as well and add Pune on the global fashion
map"

Mauro Cavagnaro - Director, IED
Istituto Europeo di Design [ World's Leading Fashion School, Italy]


Season 3: 27th – 29th Feb, 2012


about ABIL…

At ABIL, our guiding philosophy has been to constantly reinvent
ourselves to face the challenges of a dynamic business environment
and ensure sustainable development.

Our commitment to maintain impeccable standards of excellence
and efficiency has led us to become a large and respected business
conglomerate.

We are a dominant force in a variety of sectors including
Construction, Infrastructure Development, Real Estate, Irrigation,
Hospitality, Mining, Power Generation & Trading and IT. Most
recently, we have successfully ventured into the ITES & BPO sector.


the Venue…

Conveniently located near the Pune airport and
Mumbai-Pune expressway, the Pune Marriott Hotel
& Convention Centre features outstanding
amenities and flawlessly integrated eco-friendly
enhancements awarded with LEED Gold
certification. For guests travelling on business, our
Pune hotel's amenities include wireless connectivity,
large desks with ergonomic chairs, in-room vaults
for laptops & valuables and cooked-to-order
breakfasts to help you start the day. With almost
40,000 sq ft of meeting space, our hotel in Pune,
India, can accommodate up to 2,000 guests. Our
Pune hotel offers ideal access to many tourist
attractions, including historic forts, museums,
shopping districts and hill stations. Guests at our
Pune, India hotel can also enjoy an array of
delectable options just steps from their door
including contemporary international fare, Italian
LEED Gold Certified 5 star hotel in Pune features 416 contemporary guest
cuisine, specialty vegetarian creations, and North
rooms including 44 suites designed for the business & leisure traveller.
Indian delicacies. Discover extraordinary style and
Enjoy our Pune 5 star hotel's food & dining featuring 3 specialty restaurants,
service at Pune Marriott Hotel & Convention Centre.
lounges, a roof top restaurant and nightclub.


ABIL Pune Fashion Week
Season 2 - 18th – 20th November 2010

a Sneak Peek…

punefashionweek.com | Season 3

the Designers…


ABIL PFW Designers

RAKESH AGARVWAL SURILY GOEL MANDIRA WIRK

PAYAL SINGHAL MALINI AGARWALLA VIJAY – SANDEEP GOLECHA


ABIL PFW Designers

NIVEDITA SABOO VIKRAM PHADNIS SEEMA SINGH

DEEPAK SHAH NANDITA MAHTANI ROCKY S


the Show…


ABIL PFW Image Gallery


27th – 29th Feb, 2012
Fashion Shows (21 Shows)
Individual Designer Shows
Dual / Multiple Designer Shows
Gen Next Designer Shows
Accessory Designer Shows
ABIL PFW Lifestyle Expo (900+ SqM Space, 125+ Stalls)
ABIL PFW After hour Parties
Pre launch Party & Calendar Launch @ PAASHA, Pune
Marriott (17th Dec, 2011)
Post event Party @ MIAMI, Pune Marriott


Fashion Shows

INDIVIDUAL COLLECTION SHOW:
High profile, established designers who have consistently proven to be operating
a viable business over a number of seasons are eligible to participate in an
individual capacity.

DUAL / MULTIPLE DESIGNERS SHOW:
A showcase of some of the well-known designers in the Indian fashion industry.

GEN – NEXT SHOW (3 Designers Group):
A showcase of some of the best up and coming talent.

LIFESTYLE EXPO:
The definitive industry exhibition space at ABIL PFW Venue. New infrastructures
and packages present affordable options in what has been designed to attract greater
Traffic and business outcomes for all emerging and established exhibitors.


ABIL PFW – Season 3 Tentative Designers

Adam Saaks
(Designer Live Performance) Vikram Phadnis Nivedita Saboo

Nachiket Barve Wendell Rodricks Ritu Kumar

Rohit Bal Shane & Falguni Peacock Nandita Mahtani

Anamika Khanna Shantanu and Nikhil Raghavendra Rathore

Gauri and Nainika Mandira Wirk Ranna Gill

Anita Dongre Manish Malhotra Rocky S

Mona Pali Satya Paul Seema Singh

Neeta Lulla Deepak Shah – More Mischief Kajal Tejwani

Raakesh Agarwal Jai Hind Surily Goel

Priyadarshini Rao Rahul Mishra Geisha Designs


ABIL PFW - Live Designer (Exclusive Show)

Adam Saaks is a custom couture T-shirt
and dress cutter, who went independent
from Ed Hardy and Christian Audigier.


Fashion Shows

INDIVIDUAL COLLECTION SHOW: DUAL / MULTIPLE DESIGNER SHOW: GEN-NEXT 3 DESIGNER SHOW:
Designers: 1 designer per show Looks:
40-60 looks per designer. Designers: Multiple designers per show Designers: 3 designer per show
Looks: 20-30 looks per designer. Looks: 15 looks per designer.

Included Components: • Cleaning and security
• Projection and Catalyst • Dressers and ushers
• Live camera operator • Backstage equipment including
• Lighting system including moving lights clothes racks
• Sound system with playback and DJ • Hair and make-up mirrors, steamers
• Decks (DJ turntables available at an and irons
additional cost) • Details and runway shots on official
• Venue Manager, Backstage Manager, ABIL PFW website
• Seating Director and Front-of-House Manager • Media pit management


ABIL PFW Gen Next Shows

ABIL PFW Gen Next Shows

A mélange of catwalks and presentation of design concepts by various
young designers bringing out the very best of the glamorous world of
fashion.

A blend of garments conceptualized on the basis of international fashion
will be showcased on the ramp. Renowned models from all over India,
reflecting variants of couture, pret a porter and avant garde clothing by
young designers, teamed with showcases of leading Indian designers as
mentors to the young talent of India, will set the ramp on fire.

A platform to launch the GEN-NEXT, the big names in the making.


ABIL PFW Lifestyle Exhibition

EXHIBITION:

The Luxury exhibition space at ABIL Pune Fashion Week at Marriott convention
centre entrance. ABIL PFW Lifestyle Expo has been designed to attract greater
Traffic and business outcomes for all emerging and established exhibitors

9 Sq Mtr A/C Exhibition Stall Area includes:

- 3X3 Stall Structure
- 1 Table
- 2 chairs
- 3 X100 watt Spot lights
- 1 x 10 amp power outlet
- Floor carpet
- Cleaning and Security
- Waste paper basket


ABIL PFW Fashion Calendar @ PAASHA

Pune Fashion Week Fashion Calendar Launch @
PAASHA, Rooftop Indian restaurant and lounge


ABIL PFW Fashion Resource Book

ABIL PFW Fashion Resource Book , provides a listing of all types of fashion
professionals in Pune models, fashion designers, photographer, make up & hair artists,
stylists, choreographers, modelling services, advertisers, fashion Institutes, media,
fashion stores, beauty salons, gyms & spas and many more along with the list of
Hotels, Restaurants, clubs and the current events happening in the city.

Categories:

Designers
Photography
Advertising / Media / Event Services
ABIL PFW

Health / Beauty / Fitness
Fashion Services
Institutes
Leisure
- Hotel / restaurants / Resorts
- Pubs / Clubs / Lounges
- Cafe
- Art Galleries


ABIL PFW Fashion Resource Book


ABIL PFW Sponsors Lounge


ABIL PFW Fashion Parties @ MI A MI

ABIL PFW After Hour Parties @ MI A MI,
Uber chic nightclub, Pune Marriott

India’s finest Dj’s will play host to a select invitee guest list
comprising of the Fashion fraternity; Models, Designers,
Bollywood Celebrities and the Crème-de-la-Crème


Value

Opportunity to increase brand awareness, generate sales and
raise The profile of your label on a truly international level.

National & International media will take you into the homes of a
billion Indian people who are becoming more fashionable than
ever before.

ABIL PFW will be seen by many as a one-stop-shop, attracting
fashion industry executives, domestic and international buyers
from leading department stores and independent boutiques.


Season 2: 18th – 20th November, 2010

Media / PR Impact…


Media / PR Coverage


Media Speaks


ABIL PFW Magazines – Nov. 2010


ABIL PFW Info Booklet – Nov. 2010


Website


ABIL PFW Social Media

Official ABIL PFW Facebook Fan Page Official ABIL PFW Facebook Group

Official ABIL PFW Twitter Page Official ABIL PFW Blog


ABIL PUNE FASHION WEEK
27th – 29th Feb, 2012 - Pune Marriott Hotel and Convention Centre

Contact Us:
+91 9561162020 / 7387675550
punefashionweek@gmail.com

Pune Fashion Week - Season 3

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