Pumbby is a mobile service allowing its users to receive ads on their mobile phone. In return, users get money on their online account through which they can sent their money to their bank account, buy pre-paid cards, cinema tickets at lower rate, etc. Pumbby is available to anyone, no matter age or mobile operator. For advertisers, Pumbby is an innovative, new media channel, providing direct access to a large mobile market. Pumbby is live in Belgium since one year, and now available in France. But this is just a beginning.