2. “Accounting is a service activity. Its
function is to provide qualitative
information, primarily financial in
nature, about economic entities that is
intended to be useful in making economic
decision.”

3. Internal Users
External Users
•Lenders
•Consumer Groups
•Managers
•Sales Staff
•Investors
•External Auditors
•Officers
•Employees
•Governments •Customers
•Internal Auditors •Owners

4. External Users
Internal Users
Financial accounting provides
external users with financial
statements (shareholders, lenders,
etc.).
Managerial accounting provides
information needs for internal
decision makers (officers,
managers, etc.).

5. “Employees are entitled to bonus at the end of the year ,
which is linked to the profit earned by an enterprise there
fore , the employees are interested in financial statement.
Thus , the financial statement also reflect whether the
enterprise has deposited its dues into the provident funds
and employees state insurance etc…….”

6. 
Revenue and profit growth

Levels of investment in the business

Overall employment data (numbers employed,
wage and salary costs)

Status and valuation of company pension schemes
/ levels of company pension contributions

7. “Owners contribute capital in the business and
are exposed to maximum risk. Thus, they are
interested in knowing the profit or loss by the
business besides the safety of their capital. As
a result the financial statement give the
information about the profit or loss and
financial position of the business.”

8. “Banks and loan stockholders who lend money to a
business require information that helps them determined
whether loans and interest will be paid when due.”

9. Cash
flow
Security
of assets against which
the lending may be secured
Investment
business
requirements in the

10. “Investors are concerned about risk and return in
relation to their investments. They require
information to decide whether they should
continue to invest in a business. They also need to
be able to assess whether a business will be able to
pay dividends, and to measure the performance of
the business management overall.”

11. 
Information about growth - sales, volumes

Profitability (profit margins, overall level of
profit)

Investment (amounts invested, assets owned)

Business value (share price)

Comparative information of competitors

12. “Suppliers and trade creditors requirement
information that helps them understand and
assess the short-term liquidity of a business. Is
the business able to pay short-term debt when it
falls due?”

13. -
Cash flow
-
Management of working
capital
-
Payment policy

14. “Public want to see the business running since it
makes substantial contribution to the economy in
many ways . Eg. Employment of people, patronage
to suppliers, etc. Thus, financial accounting
provides useful financial information to various
users group for decision making. ”