These are teaser slides: Vote to get this session accepted for Lavacon for access to all the finished goods!
If you create docs and explain ideas, see how to quickly collaborate and get content online, and how doing so will make you (and your business) more money.
Do more at your job: The right tools deliver more, with less. Help make money!
Manage a team effectively: Enable a team to collaborate and publish to multiple outputs! Save money!
Land new clients: Make content look great, using THEIR words and formats and win that contract.
2. Description
13:51@publishsmarter
These are teaser slides:
Vote to get this session
accepted for Lavacon for
access to all the finished
goods!
If you create docs and
explain ideas, see how to
quickly collaborate and
get content online, and
how doing so will make
you (and your business)
more money.
Do more at your job: The
right tools deliver more,
with less. Help make
money!
Manage a team
effectively: Enable a
team to collaborate and
publish to multiple
outputs! Save money!
Land new clients: Make
content look great, using
THEIR words and formats
and win that contract.
2
3. In this session you will learn
13:51@publishsmarter
Why/how video (and
docs) get noticed
Create supporting
content
Task
Concept
Reference
How to create a basic
video
Through a mix of
Microsoft Word (text)
Adobe Captivate (video)
WebWorks ePublisher
(multichannel publishing)
In showing this, you get
a solid understanding
(and demo) of how good
content helps generate
revenue. We show you
the money!
3
4. Biased statements that get us in trouble
13:51@publishsmarter
Technical communications is
not about writing
It’s about communication
Deliver the right message
In the right format
To the right audience
At the right time
Enable making the right
decision and let them move on
It’s not about being a:
Writer, editor, or illustrator
Instead, provide a solution to
a problem, and make it a
solution that can’t be easily
outsourced
If at an interview, performance
review, management meeting,
or potential client you say you
write materials you won’t get
hired/ahead, or results
We shouldn’t be writing
We should solve problems
We should generate revenue
There are 10s of 1000s of
writers out there competing
They do it from around the
world
It’s what your presenters do!
4
5. About your speakers
13:51@publishsmarter
Bernard Aschwanden
Publishing Smarter: President
Content strategist, publishing
technologies expert, author,
and geek-enough
Certified Technical Trainer
DITA
Content management
Topic-based writing
Society for Technical
Communications
Vice President
STC Associate Fellow
5
Christopher Ward
WebWorks: Director of Sales
Helps teams accomplish big
things by aligning departmental
processes with overall
company strategies
Has been:
Analyst: U.S. Army Intelligence
Sales Manager: Dell computers
Society for Technical
Communications
Candidate: Vice President
President: Austin Chapter