The Digital Publishing Enterprise (John Wicker & Russ Stanton, TCS)

•

1 like•1,212 views

Tata Consultancy Services (TCS), one of the worlds largest technology firms, will bring more than 40 years of IT expertise to the Publishers Launch stage. They'll present new insights for the publishing industry with results from their extensive study of how over 600 companies in all sectors are using cloud services in every function of their businesses.

Business Education

Publishing in the Cloud &
The Digital Publishing Enterprise
Copyright © 2012 Tata Consultancy Services Limited Copyright © 2012 Tata Consultancy Services Limited

TCS Cloud Study
How The Cloud is Being Used & You!
• Survey of 600 + Companies with at least $1-Billion in
Revenue
• What is the Cloud? Remote data centers accessible
via the Internet…anyone remember Service Bureaus??
• Public versus Private Clouds
• How do Marketing, Sales, R&D, Distribution, Operations
Finance, etc., and Utilize the Cloud and the choices? It
Varies.
• What are Your Plans for the Cloud?

TCS Cloud Study
Some Initial Study Findings:
The Biggest Driver of Cloud Applications is not IT costs.
•

•

•

•

•

TCS Cloud Study
Some Initial Findings:
The early returns on cloud applications are impressive
•

•

•

•

•

TCS Cloud Study
Some Initial Findings:
Customer-facing business functions are garnering the
largest share of the cloud application budget
•
•
•

•

•

TCS Cloud Study
Some Initial Findings:
The Keys to Benefiting from Cloud Applications are
Overcoming Fear of Security Risks and Skepticism about
ROI
•

•

•

Year Conference Series Title of Conference

Integrating People, Business and Technology
1992 Back to the Future of Publishing
Nicholas Negroponte ….being digital (1995)

1993 Back to the Future of Publishing II Dominating Publishing markets into the 21st Century

1994 Back to the Future of Publishing III Re-Engineering - Buzzword or Survival Strategy?

1995 Publishing Perspectives The Organizational Impact of Publishing in New Media

1996 Publishing Perspectives Profiting From Tomorrow's Customers

1995 Publishing Perspectives From N to X: The Impact of Online Networks on the Publishing Value Chain

1996 Publishing Perspectives Supporting Creativity: Bringing Technology to Front Office Operations

Information in Action: Putting Knowledge to Work in the Publishing
1997 Publishing Perspectives
Industry
1998 -
2005 & Making Information Pay Various
2009
DAD Conference in New York, USA and
2007 Digital Asset Distribution for Book Publishers: An Emerging Infrastructure
London, UK
StartwithXML Conference in New York,
2008 "StartWithXML: Why and How.”
USA and London, UK

ETC Book Publishing in the Cloud If you listen closely you can see the future!!!!!

Nick knew in 1992….. The Negroponte Switch

•

•

•
•

At current
rates the
internet
population
doubles
every 5 years

• Smart Phone are projected to be over 3 billion units by 2015 and could be 6 billion by
2020 at which point most of the world will be connected
• Gartner predicts Tablet sales will reach close to 350 million in 2015 with a further 100
million e-readers…total installed base for both could be close to 1 billion devices

 Solution centric -  Product and  Evolution from  End to end digital
Bundling of presentation B2B to B2C business processes
services and agnostic  Move from within enterprise
products for an  Aggregate of Producer PUSH  Metadata driven
outcome editorial, external to Consumer discovery, syndicati
 Agile - To be sources and PULL on and transaction
created and user generated  Need for CRM of content products
changed with  High and SFM  Digitally managed
high degree of volume, velocity,  Need for rights and royalties
agility variability and Web, Business  Flexible bundling of
 Intersection of complexity (Big and Predictive products and
technology and Data) Analytics services
content  Enriched through  Impact of Social
 Analytics to granular Media and
differentiate metadata and Mobility
analytics
 Processed
digitally through
the enterprise

The Digital Publishing Enterprise (John Wicker & Russ Stanton, TCS)

More from Publishers Launch Conferences

In this presentation at Launch Kids, Jonathan Nowell of Nielsen Book will examine the data his company has developed about the habits and preferences of younger readers and children's book buyers. He will offer insight about the consumption habits of younger readers with some thoughtful speculation about how children's book buying is changing over time (across formats and channels) and why young people today continue to remain attached to the printed book.

Jonathan Nowell A Look at the US Children's Book Market

Publishers Launch Conferences

The growth of digital devices, digital reading, and online purchasing is opening up new opportunities for publishers around the world, and this is particularly true in the classroom environment. Shane Armstrong, Executive Vice President of Scholastic Corporation and President of International Growth Markets, will present an overview of Scholastic’s big plans for global educational publishing, especially in the core areas of math and reading. He’ll talk about new opportunities with assessment, how ancillary products support Scholastic’s goals, and how trade pubs can take advantage of an increasingly global (and increasingly digital) education market.

Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...

Publishers Launch Conferences

Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...

Publishers Launch Conferences

Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...

Publishers Launch Conferences

Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...

Publishers Launch Conferences

SARAH MLYNOWSKI is the author of nineteen books for tweens, teens and adults, including the upcoming DON’T EVEN THINK ABOUT IT from Random House, theWhatever After series from Scholastic, TEN THINGS WE DID (AND PROBABLY SHOULDN’T HAVE) from HarperCollins, SEE JANE WRITE: A GIRL’S GUIDE TO WRITING CHICK LIT from Quirk and MILKRUN from Harlequin. Her books have more than 3 million copies in print, and have been translated into twenty-seven languages and optioned to Hollywood. Sarah started her career in the marketing department of Harlequin, and has embraced every sort of social media tool – from her own website to Instagram, Wattpad, Facebook, Twitter, Pinterest, Goodreads, Google Plus, and even, once upon a time, MySpace. You can visit her at http://www.sarahm.com or find her at @SarahMlynowski.

Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...

Publishers Launch Conferences

Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.

Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...

Publishers Launch Conferences

Eric Huang, formerly at Disney, Penguin, and Mind Candy, now works with all manner of kids' brand owners and creators of IP – from publishers to broadcasters to museums and film studios – helping them build forward-thinking digital strategies and multi-format/multi-media approaches to brand development. Eric has seen licensing, franchising, and brand development from all angles, and he will help book publishers better understand both the business of buying licenses to publish books and the business of selling licenses to make product from powerful book brands.

Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...

Publishers Launch Conferences

Publishing start up survey - Digital Book World & Publishers Launch Conferences

Publishers Launch Conferences

Reaching a Global Audience of Readers -- Presented by Allen Lau, CEO and Co-Founder, Wattpad At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013 Wattpad has a fast-growing user base of over 15 million members, including readers and emerging writers from the English-speaking world as well as from Spain, Mexico, Germany, the Philippines, Vietnam, the BRIC countries, Singapore, Saudi Arabia, and elsewhere around the globe. Wattpad will describe how some pioneering publishers are using the Wattpad platform as a marketing tool: building author-reader connections, publishing original short stories and prequels within existing series, and creating direct relationships with an increasingly global audience that buys their ebooks. And they'll point to the major markets where their user base is growing quickly, like Germany.

Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...

Publishers Launch Conferences

Data-Driven Publishing: Using Big Data and smart analysis to make better decisions across the business -- Presented by Ken Brooks, Senior Vice President, Global Supply Chain Management, McGraw-Hill At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013 With more data from more internal and external sources available to publishers than ever before, and with ever-more powerful tools and service providers to crunch them, it is incumbent on C-level executives to build Big Data capabilities into their organizations. The possibilities, and the imperatives, will be the topic for Ken Brooks, who has held senior management positions at Bantam Doubleday Dell, Simon & Schuster, Barnes & Noble, and Cengage, and is both a master of data and experienced with all kinds of publishing. Although there are service providers to do Big Data crunching, and any publisher might use them for some challenges, Brooks believes that learning to use available tools routinely will become a necessary skill set in most publishing houses. He says the key is to become more “data-driven” in analysis and decision-making, because data-driven decisions are possible in more ways than ever before and because publishing is particularly amenable to improvement through the skilled use of data. Brooks also points out that routine Big Data analysis will become increasingly accurate and beneficial over time. He believes it is an emerging competitive tool of great importance and that the companies that get it soonest will gain great advantage. In this presentation, he will give publishers ideas about how to use Big Data across their enterprise: marketing, editorial, operations, and finance.

Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)

Publishers Launch Conferences

Hachette Book Group has rebuilt their own digital infrastructure in the past several years to leverage the advantages of scale — scale which they believe can be achieved through efficiency as well as through size. Under the leadership of Ken Michaels, President and COO of Hachette and Chair of the Book Industry Study Group, the company is focused on better providing value to authors by investing in services, capabilities, and agility, rather than relying strictly on volume and size.

Ken Michaels - New World Scale Equation

Publishers Launch Conferences

Benedict Evans of Enders Analysis in London tracks the big companies that manage so much of the environment and ecosystem in which publishers operate. In this presentation, he will review the strategies of Amazon, Apple, Facebook, Google, and Microsoft, with a special focus on the aspects of their activities that affect book publishers. Then Evans will talk about how publishers can best take advantage of the opportunities these companies make available while avoiding the pitfalls of dancing with partners who dwarf the publishing industry—let alone any single player—in size.

Benedict Evans - Mobile Is Eating the World

Publishers Launch Conferences

In several short years, F+W Media has built its thriving ecommerce business to revenues in the tens of millions. Economies of scale have made this possible. David Nussbaum, Chairman & CEO will share how applying a single strategy to its direct-to-consumer ecommerce business has benefitted even the Company’s narrowest communities through increased efficiencies and shared resources. By focusing on creating best practices to serve its largest six communities and by deploying a centralized service model, two dozen of its smaller sub-communities have achieved greater reach and growing revenues. Hear from Nussbaum and learn how economies of scale make ecommerce success possible for publishing companies of any size.

David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale

Publishers Launch Conferences

Random Buzzers: Driving word of mouth with a YA audience

Publishers Launch Conferences

Put Me In The Story

Publishers Launch Conferences

In conjunction with Kristen McLean of Bookigee and leading US children’s book publishers, Bowker has tracked the children’s book consumer market through their ongoing biannual study, Understanding the Children’s Book Consumer in the Digital Age. This consumer survey looks at trends in book discovery, consumption, and buying behaviors among parents, teachers, and kids of all ages. They will reveal the latest data from the study, with special attention paid this year to price sensitivity and value perception across devices and channels, as well as to the adult crossover market for YA titles. The data presentation will be followed by a panel conversation among the participating publishers. They will discuss the implications of the data for the publishing industry and what children’s book publishers should be doing to continue to reach their audience in the digital age.

Sizing Up the Kid’s Book Market

Publishers Launch Conferences

Important changes to copyright law are being made by governments and in courtrooms around the world changes that can have a direct impact on the business of publishing and the ways in which content is licensed and used outside the country whose legislature or court took action. Michael Healy, formerly the head of the Book Industry Study and Group and the Book Rights Registry, is now Executive Director at Copyright Clearance Center, the leading global provider of content and licensing solutions. In this talk, Healy reviews recent copyright developments around the world and some that are pending and explain how business-critical their implications are for publishers and users everywhere.

Publishers Launch Conferences

Rebecca Smart is the CEO of Osprey Group, which began as a military specialist publisher but is rapidly expanding into other verticals. When they bought the fledgling sci-fi imprint Angry Robot from HarperCollins, Smart remarked at the time that military buffs love science fiction. They also own two businesses publishing for the UK heritage market, Shire and Old House. Recently they acquired the UK publisher Duncan Baird, which owns a substantial and long-standing religion imprint called Watkins as well as a list with many mind body spirit books and titles in food and health. That gives Osprey at least two more vertical areas to work in and a start on some others. In this presentation, Smart describes Osprey's vertical strategy and discusses how what Osprey has learned and developed for its original market of military buffs benefits them in other areas far afield from where they started.

Tribes, foundations and crowdsourced commissioning | Rebecca Smart, CEO, Ospr...

Publishers Launch Conferences

Yuvi Kochar, the CTO of the Washington Post holding company, is delivering diverse ERP and SaaS solutions as a streamlined and well-defined set of technology services. The Shared IT Services team is providing services to the different businesses the Washington Post newspaper and Kaplan education, among others, that his holding company owns. He will discuss the service model, organization structure and the technology architecture the Post has developed to ensure success of this new IT services delivery model. His team has to vet the solutions, enable their distribution, and do all that being mindful of how things will look (and work) a level removed from the solution provider.

Commoditizing IT: Enterprise Technology as a Service (Yuvi Kochar)

Publishers Launch Conferences

More from Publishers Launch Conferences (20)