App, Meet eBook: Approaches for enhanced ebooks and apps Presented by: Ron Martinez, Founder, Aerbook At eBooks for Everyone Else, September 26, NYU

1. App, meet eBook.
@RonMartinez
@Aerbook
facebook.com/Aerbook
Aerbook • San Francisco • Los Angeles • New York • Paris

2. Aerbook
We design, develop, next generation eBooks
Focus: app-like eBooks, book-like apps for iOS,
Android, and emerging eBook formats
Developer of Page Apps
Migrating apps into standards-based eBooks
Drag and drop interactivity, rich presentation
No coding required
Enabling publishers to economically meet the rising
expectations of the tablet/iPad marketplace

3. Definitions:
What Are These Things?

4. eBook, n.
A text-based book in
digital form.
(We’re covered.)

5. Enhanced Book, n.
A perfectly good eBook
ruined by distracting,
superfluous video.
2009-2011, R.I.P.

6. Examples.
Let’s not name names.
But, you know, non-
fiction with tv news clips,
author interview, etc.

7. How To.
Don’t bother. Even
“market leaders” have
abandoned the format.

8. Illustrated Book, n.
A book with a lot of
pictures. Typically,
“fixed layout,” non-
reflowable text.
See: iBooks.

9. Examples
Children’s Picture Books
Non-Fiction
Special Interest
Culinary Titles...

10. How To
Conversion house.
Sign up with iTunes, get
samples and guides.
Go to
PigsGourdsAndWikis.com
and get Liz Castro guide

11. Try out Book Creator, a
$6.99 iPad app.
redjumper.net

12. Book-Like App, n.
An interactive, touchable
fiction or non-fiction
narrative, for tablet or
mobile phone.

13. Examples

14. Activity Books

15. Considerations
What is the fun, informative,
delightful thing that you do?
Native dev expensive.
Apps sell for less than
eBooks
Discoverability an issue.

16. How To
Native Apps: expensive,
proprietary development
Hybrid Apps: Written in
HTML5, with native
wrapper: less expensive,
portable, some limitations

17. You might try DemiBooks
Composer app ~$500 per
demibooks.com

18. App-Like Book, n.
An interactive, touchable
fiction or non-fiction
narrative, for tablet or
mobile phone.

19. Examples

20. New eBook Experiences
Touch Controls Quizzes Social Sharing
Testing Animation Interactive Fun

21. App-like Children’s eBooks
Maurice’s Valises, Yo Series, Elastic Brain, others:
interactive, animated, in the eBook store.

22. Graphic Novels, Animation
Multi-layer layouts and animations to deliver rich,
immersive entertainment to the eBook store.

23. Cookbooks
How To
Ideal for culinary titles,
which may featuring rich
presentation, interactive
diagrams and examples,
ingredient mailers, more.

24. Considerations
What is the fun, informative,
delightful thing that you do?
iBooks now, ePub 3, new
platforms coming
Attention-getting, higher
prices, discoverable, less
expensive

25. How To
Develop your own Page
Apps in HTML5, CSS3, JS
License configurable Page
Apps, like plug-ins.
Add to standard or fixed-
layout eBooks

26. Page Apps
1. Select app
2. Drop into page
3. Configure.
(Done.)

27. Why Bother?
The tablet changes
experience expectations.
Digital platforms are
shapeshifters. (Why wait?)
New platforms create
new winners, new losers.
Your books demand it.

28. Thanks!
Happy to talk in more detail
this afternoon.

29. Thank you.
Questions? Please get in touch!
contact@aerbook.com