1. What are the top KPIs for building brand awareness Alex Ka Wai Ho
2. KPI = Key performance Indicator KPIs are commonly used by an organization to evaluate its success or the success of a particular activity it is engaged. Choosing the right KPIs is reliant upon having a good understanding of what is important to the organization. The assessments often lead to the identification of potential improvements. What is KPIs?
3. We know ability to measure success online is more accurate than measurements offline The key to success is tracking, analyzing and responding to data Begin by defining KPIs for the campaign The campaign
4. What is measureable? As “Friends with Benefits” states, social media’s goals are to increase online visibility. Create awareness about the product service and brand. Think of actions that people will do that indicate they are aware of your brand From those actions, determine what is measureable
6. Focus on visits on your website and how they found it Are people aware of the site and are they visiting it? How they got there? Are they aware of the brand before they visited? Web Stats to Measure
7. Unique Visitor- Shows how many people are visiting your website Direct Traffic- Shows how many people are coming to your site directly by directly typing the URL in the address bar. Referral Traffic- Shows where visitors are coming from. Keyword Traffic- Shows how people are finding your site. Web stats that can help bring awareness for your product and brand
8. With the KPIs, create a scoreboard Fill the scoreboard monthly Determine a baseline Some questions to look at 1) Are the numbers the same from months to months ? 2) Where is the fluctuation ? 3) Does the fluctuation have any relation to your marketing activities ? 4) What should be repeated, modified or discarded for something new ? KPI scorecard
