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How Scholastics is using facebook to create loyal brand ambassadors. Jason Ng PUB 355
Main Points ,[object Object],[object Object],[object Object]
Offline to Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
From facebook and on… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object]
What facebook page offered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
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How scholastics is using facebook to create loyal